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Using social media to enhance your research and professional development Dr Emma Gillaspy
Objectives Explore the digital world and some common social media tools Discuss how social media can further your career and improve your academic practice Consider how to manage your digital identity and use of information resources
How do you find information on the internet? Courtesy of  aSIMULAtor (Flickr ID)
The rise of social media
Web 2.0 as a tool for collaboration and creativity
Social media tools Microblogging Blogging Social citation/bookmarking Presentation sharing Social networking/profiling Collaborative writing
Microblogging Mainly Twitter Ask questions relevant to your practice Share links and resources you find interesting Find out what others are interested in Answer other people’s questions Engage in conversation Follow a conference (#tag) Top reasons to use Twitter   http://online-social-networking.com/top-reasons-for-using-twitter
Blogging Reflection, archive of research, peer critique, disseminating (can have private or semi-private sections) Personal / research area? Individual / collective?   Does your research field have active bloggers? Getting your blog on the digital map www.Blogs.nature.com   www.researchblogging.org www.scienceblogs.com Top reasons to blog  http://elearningtech.blogspot.com/2006/10/top-ten-reasons-to-blog-and-top-ten.html
http://knowmansland.com/
http://frogblogmanchester.wordpress.com/
http://www.vitae.ac.uk/whatsupdoc
Social citation/bookmarking Citeulike most common Easily store references and links to reference manager software Store and search PDFs  Automated article recommendations  Share references with your research team Find out who's reading what you're reading – new networks
Presentation sharing Sharing PowerPoint presentations and other documents Disseminating your research to a wider audience Receive feedback on your slides Slideshare, Scribd most common Prezi – dynamic presentations using Flash (sign up for an educational account to enable collaborative presentation)
Social networking/profiling LinkedIn network grown from 40million in May 2009 to >90million in Jan 2011 Global collaborative opportunities Proven tool to enhance your career Great way to enhance your research connections Lots of tools so need to choose carefully which you will invest time in
www.linkedin.com Sections can include: Summary Specialties Experience Education Recommendations Activity (inc Twitter) Connections Resume Applications (SlideShare, Wordpress)
Other social networks www.facebook.com  (>500 million active users) www.buddypress.org  (38,850 users in 950 groups, for building social networks) www.friendfeed.com  (users unknown, >1 million/month) www.researchgate.net   (>700,000 members, professional scientists, can also join with Facebook or LinkedIn accounts) www.academia.edu  (>250,000 members, HE academics) network.nature.com  (>25,000 members,  professional scientists ) www.methodspace.com  (8,479 members, research methods ) www.myspace.com  (>2million members, mostly for music/entertainment) Professional profile only: www.cos.com www.iamscientist.com
Collaborative writing Google Docs a good example Allows for collaborators to all work on the same document/spreadsheet/presentation Private, semi-private or public for each document Google forms great way to collect feedback from your teaching or send out questionnaires Integrates well with smartphones Other cloud space options include Dropbox and A-drive (50GB)
WIIFM Who are they for? What are they for? How many members do they have? Are they discipline specific? How active are they? What do you need to do for it to be a success? What do you want to gain? WHATS IN IT FOR ME?
How to navigate the crowd Courtesy of mararie (Flickr ID)
RSS “ R eally  S imple  S yndication”
enables other sites to Subscribe to that information
 
Digital identity Courtesy of Anton Peck (Flickr ID)
Digital  identity
Your digital identity www.123people.co.uk www.google.co.uk Your university website What did you find? Are you happy with it?  Is it up to date? Does it showcase you and your research? Is it personal or professional? Could it be improved (if so how?), Pleased…disappointed…worried!?
Your life as a researcher Academic outputs (practice, papers etc) Dissemination Collaboration Teaching Professional development (formal and informal learning) Reputation building Knowledge acquisition & exchange
The research cycle COLLABORATION e.g. undertaking literature reviews using peer reviewed sources by professional researchers usually behind closed doors e.g. publication, presentation at conference e.g. peer review, filtering the best for publication
Netiquette Understand how public and permanent your online footprint is Be aware that your current or future employers could choose to explore that online footprint! Do not say anything online that you would not say face to face Avoid spamming and flaming Be aware that it is easy to misinterpret irony, sarcasm etc… without tone of voice or expressions to guide Check your professional body guidelines Consider who you are talking to…
Top tips Develop an online professional profile that is coherent with you face to face approach  Give a bit of your professional self: Share and reflect about your work  allow others to provide feedback Cultivate the network around you Participate actively in discussions of your area Become known among peers
Your digital profile
Our online presence Vitae NW Hub: www.vitae.ac.uk/nwhub www.twitter.com/vitaenwhub http://vitaenwhub.posterous.com www.slideshare.net/vitaenwhub

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Using social media to enhance your research and professional development

  • 1. Using social media to enhance your research and professional development Dr Emma Gillaspy
  • 2. Objectives Explore the digital world and some common social media tools Discuss how social media can further your career and improve your academic practice Consider how to manage your digital identity and use of information resources
  • 3. How do you find information on the internet? Courtesy of aSIMULAtor (Flickr ID)
  • 4. The rise of social media
  • 5. Web 2.0 as a tool for collaboration and creativity
  • 6. Social media tools Microblogging Blogging Social citation/bookmarking Presentation sharing Social networking/profiling Collaborative writing
  • 7. Microblogging Mainly Twitter Ask questions relevant to your practice Share links and resources you find interesting Find out what others are interested in Answer other people’s questions Engage in conversation Follow a conference (#tag) Top reasons to use Twitter http://online-social-networking.com/top-reasons-for-using-twitter
  • 8. Blogging Reflection, archive of research, peer critique, disseminating (can have private or semi-private sections) Personal / research area? Individual / collective? Does your research field have active bloggers? Getting your blog on the digital map www.Blogs.nature.com www.researchblogging.org www.scienceblogs.com Top reasons to blog http://elearningtech.blogspot.com/2006/10/top-ten-reasons-to-blog-and-top-ten.html
  • 12. Social citation/bookmarking Citeulike most common Easily store references and links to reference manager software Store and search PDFs Automated article recommendations Share references with your research team Find out who's reading what you're reading – new networks
  • 13. Presentation sharing Sharing PowerPoint presentations and other documents Disseminating your research to a wider audience Receive feedback on your slides Slideshare, Scribd most common Prezi – dynamic presentations using Flash (sign up for an educational account to enable collaborative presentation)
  • 14. Social networking/profiling LinkedIn network grown from 40million in May 2009 to >90million in Jan 2011 Global collaborative opportunities Proven tool to enhance your career Great way to enhance your research connections Lots of tools so need to choose carefully which you will invest time in
  • 15. www.linkedin.com Sections can include: Summary Specialties Experience Education Recommendations Activity (inc Twitter) Connections Resume Applications (SlideShare, Wordpress)
  • 16. Other social networks www.facebook.com (>500 million active users) www.buddypress.org (38,850 users in 950 groups, for building social networks) www.friendfeed.com (users unknown, >1 million/month) www.researchgate.net (>700,000 members, professional scientists, can also join with Facebook or LinkedIn accounts) www.academia.edu (>250,000 members, HE academics) network.nature.com (>25,000 members, professional scientists ) www.methodspace.com (8,479 members, research methods ) www.myspace.com (>2million members, mostly for music/entertainment) Professional profile only: www.cos.com www.iamscientist.com
  • 17. Collaborative writing Google Docs a good example Allows for collaborators to all work on the same document/spreadsheet/presentation Private, semi-private or public for each document Google forms great way to collect feedback from your teaching or send out questionnaires Integrates well with smartphones Other cloud space options include Dropbox and A-drive (50GB)
  • 18. WIIFM Who are they for? What are they for? How many members do they have? Are they discipline specific? How active are they? What do you need to do for it to be a success? What do you want to gain? WHATS IN IT FOR ME?
  • 19. How to navigate the crowd Courtesy of mararie (Flickr ID)
  • 20. RSS “ R eally S imple S yndication”
  • 21. enables other sites to Subscribe to that information
  • 22.  
  • 23. Digital identity Courtesy of Anton Peck (Flickr ID)
  • 25. Your digital identity www.123people.co.uk www.google.co.uk Your university website What did you find? Are you happy with it? Is it up to date? Does it showcase you and your research? Is it personal or professional? Could it be improved (if so how?), Pleased…disappointed…worried!?
  • 26. Your life as a researcher Academic outputs (practice, papers etc) Dissemination Collaboration Teaching Professional development (formal and informal learning) Reputation building Knowledge acquisition & exchange
  • 27. The research cycle COLLABORATION e.g. undertaking literature reviews using peer reviewed sources by professional researchers usually behind closed doors e.g. publication, presentation at conference e.g. peer review, filtering the best for publication
  • 28. Netiquette Understand how public and permanent your online footprint is Be aware that your current or future employers could choose to explore that online footprint! Do not say anything online that you would not say face to face Avoid spamming and flaming Be aware that it is easy to misinterpret irony, sarcasm etc… without tone of voice or expressions to guide Check your professional body guidelines Consider who you are talking to…
  • 29. Top tips Develop an online professional profile that is coherent with you face to face approach Give a bit of your professional self: Share and reflect about your work allow others to provide feedback Cultivate the network around you Participate actively in discussions of your area Become known among peers
  • 31. Our online presence Vitae NW Hub: www.vitae.ac.uk/nwhub www.twitter.com/vitaenwhub http://vitaenwhub.posterous.com www.slideshare.net/vitaenwhub

Editor's Notes

  • #4: 13:30 What are your favourite work and non-work websites? How do you find information on the web? I set this task for you over lunch. What did you find? What are the key features of a good/useful website? Did you find out about any new resources you are going to look up?
  • #5: 13:35 Printing press (invented in 1440 ) – 1 st scholarly journals, allowed the easy communication of scientific discoveries. Authorship became profitable/ meaningful. Authors had the power. Changed how people wrote and read (from oral readings to silent private readings). Development of copyright laws to protect the notion of intellectual knowledge. In the industrial revolution Newspapers became possible, news was quick and widespread. Large scale broadcast media. TV, phones, faxes, video, radio, photocopying, global travel, etc. More input from the receiver of information but media producers still hold the power. Currently, we are in the ‘beginnings’ of the digital age. And just as it would have been impossible in 1440 to predict the impact upon society of the printing press and later the impact of electricity, we are still yet to live through most of the changes in society that will occur during this digital age. Until the end of the twentieth century, only a relatively small and wealthy fraction of the human race could broadcast television programs, publish newspapers, create encyclopaedias; by the twenty first century, however, inexpensive digital computers and widespread Internet access in the Western world made the means of high quality media production and distribution accessible to a substantial portion of the world's population. The power of knowledge is shifting because everyone can now create, publish, broadcast, connect, share and search.
  • #6: Video
  • #7: Very short overview of each tool
  • #10: Cristina Mendes Da Costa is a researcher who has gone down the personal route for her blog and website. She has successfully integrated her personal and professional profiles and is well known in the digital world.
  • #11: Andrew Gray is Curator of Hepatology at the Manchester Museum. He is passionate about his research on a specific species of frog and has developed this frogblog all about this research area. He has a fabulous reputation through his work on the blog and his public engagement activities so this is a great example of a successful research area blog
  • #12: The what’s up doc blog is a really good example of a collective blog where PGRs can post about anything they like. It has developed a great sense of community and has many active and passive bloggers.
  • #13: How many hrs do you spend trawling the literature? Think about automatic downloads and e-libraries – share them with your research team Search tags so that you will be alerted to papers coming out in your research areas citeulike is a free service for managing and discovering scholarly references 4,816,166 articles - 3,019 added today. Easily store references you find online so you can access them from anywhere Discover new articles and resources Automated article recommendations NEW Share references with your peers Find out who's reading what you're reading Store and search your PDFs Links to endnote and refman
  • #15: LinkedIn highlights the growing importance of networking in today’s world As research becomes even more multidisciplinary and global, collaboration is becoming more important, and social networking in the academic community can present leads and collaboration opportunities that you might never have found by other means. Social networking as a tool to enhance one’s career has proved popular in almost all sectors
  • #16: Example of a LinkedIn profile. I’m part of the UKRSA and PhD careers outside academia groups.
  • #17: Lots of examples.
  • #18: Great for grant, paper writing etc Gets rid of the problem of incorporating everyone’s amendments into one document Reduced functionality compared to Microsoft
  • #19: So many tools out there that you could use. You need to figure out what is worth investing time in and how you will gain. Some tools will show an immediate return but others need a longer term investment before you will se a return.
  • #20: It can be difficult to navigate the crowd of information to find networks or individuals who are useful for you and your research. RSS feeds help to filter the incoming information for you.
  • #21: This is the RSS symbol, you will see it on nearly all websites.
  • #22: RSS allows you to subscribe to that information. That means you can choose which information you are interested in and it will come to you rather than you having to actively look for it. RSS generally gives you headline information then you can choose whether it is important enough for you to find out more.
  • #23: One way of receiving information by RSS is via iGoogle. You can create a Google search page which has all the headline information you want on it. My iGoogle homepage covers some items about researcher development and also my personal interest items. You can have more than 1 tab. Other examples of RSS readers include Google reader, bloglines, and browser software have their own RSS lists that work like favourites.
  • #24: A digital identity is how you and others see you on the web. This can be through static pages or web 2.0 sites and tools. Like it or not, we all have a digital identity. What you want to do is have control over what you and others see as your digital identity. As research becomes even more global, multidisciplinary and collaborative, you will benefit from having a more visible digital identity.
  • #25: A good way of seeing the extent of your current digital identity is to search for yourself. This is what I get when I Google myself, (comment on content).
  • #26: Task using the sites listed search for yourself. What did you find? Are you happy with it? Is it up to date? Does it showcase you and your research? Is is personal or professional? Could it be improved (if so how?), Pleased…disappointed…worried!? The more you engage with digital technology, the more power you will have over your digital identity
  • #27: 14:00 Consider how you are viewed and assessed by others around you in the research world. These activities are probably the main way other researchers and academics know who you are and what you do. Is there anything you want to add to this list?
  • #28: In this model we have four stages (identification, creation, quality assurance and dissemination) which are underpinned by a variety of social interactions and forms of collaboration. Collaboration is defined broadly here to include the work of all the people who might be involved in research including researchers, librarians, funders and the general public. Each stage is important to the research community’s ability to produce knowledge and learn from the work of others. Social tools have the potential to contribute something to each of these stages. But they also have the potential to challenge the ways in which research is done. What activities do you undertake in your own research cycle? What activities do you undertake outside of your research? What tools do you use now? How could social media help you?
  • #29: 14:15 A word of warning...
  • #30: Have you got any tips to share?
  • #31: 14:20 Here are a few activities we brainstormed around researcher roles. They are broken them down into 4 main roles. We then listed some of the activities you would undertake to fulfil these roles and some tools you might use to complete each activity. Have a think about this diagram and design your own strategy for developing a digital profile that works for you. Take into account: what you found out about your current digital identity your network and how you would like it to grow your academic activities and research cycle the tools you have found useful or want to find out more about what are you going to do it the next week, next month and next 3 months to develop your profile?