Using the Library Staff and Statistics to Create a Dynamic Twitter Program
Download as PPTX, PDF3 likes767 views
The Sonoma State University Library established a dynamic Twitter program to enhance communication and engagement with library resources, utilizing tools like Hootsuite for tweeting and tracking engagement. The initiative successfully connected faculty, increased visibility for library events and materials, and facilitated feedback from the community. Challenges included managing tweet content and timing, but overall, the program demonstrated effectiveness and garnered significant interaction.
Using the Library Staff and Statistics to Create a Dynamic Twitter Program
- 1. Using the Library Staff and Statistics to Create a Dynamic Twitter Program@ssulibJoe J. Marquez, MLISSami Lange, MLISSonoma State University Library
- 2. OverviewWhy we startedHow we startedBest practices Tools of choiceStats and classificationLessons learned & Problems encounteredProgram review/success?Sonoma State University Library
- 3. Why We Started Method for communicating library tools
- 4. Potential venue to garner feedback (via DM or RT)
- 5. Price = free
- 6. En vogueSonoma State University Library
- 7. How We Started Call for twitter team
- 8. 10 interested staff/librarians
- 9. Initial “Intro to Twitter” meeting
- 10. rules, content, brainstormingSonoma State University Library
- 11. Tweeting ExerciseOf course you want the best sources possible! Just your luck, we have Articles, Books, & Beyond, which leads you through the joy of finding top-notch full-text articles online, locating books & movies, and setting up your online access to all things library. No sign up needed. Tue, March 23, 10-10:30amhttp://library.sonoma.edu/research/workshops.htmlSonoma State University Library
- 12. Best Practices 140 character limit
- 13. Use Hootsuite. Hootsuite allows us to add URLs and track clicks.
- 14. Shrink all URLs with the Hootsuite shrinking tool; this allows us to track clicks on a posted link
- 15. Put the URL at the end of the tweet
- 16. When using the word 'today' or 'tomorrow', follow up with a specific date (i.e. (10/12))
- 17. Add title, location, room number (when necessary), time, duration
- 18. We will tweet at least once/wk
- 19. Create a list of filler tweets in case nothing is happening in the librarySonoma State University Library
- 20. Tweeting ExerciseArticles, Books, & Beyond 30 min workshop helps you find books, articles, media, all things library. 3/23 @10am (Rm 2016A) http://ow.ly/WSMGSonoma State University Library
- 21. Best PracticesFollow: other libraries
- 22. all other feeds at your school or institution
- 23. local or regional news outlets
- 24. cultural institutionsSonoma State University Library
- 25. Best PracticesWhat to tweet about? Anything and everything related to the library. New library material
- 26. Hours of operation
- 27. Sudden changes in database availability
- 28. Library-sponsored events (i.e. lectures, presentations)
- 29. Gallery openings
- 30. Convocation
- 31. Graduation
- 32. Finals and mid-term schedules
- 33. Campus emergency
- 34. freely available reference or research tools that may have a general audience appeal based on interest and usefulness
- 35. Campus events (i.e. lecture series, Sonoma Film Institute schedule)Sonoma State University Library
- 36. Discussion What content would you include in your tweets/posts?
- 37. What content would you not include?Sonoma State University Library
- 38. Tools of Choicewww.twitter.comwww.hootsuite.comwww.tweetake.comwww. twtpoll.comSonoma State University Library
- 39. Intro to HootsuiteOur tool of choice:Hootsuite [link]Why? Free
- 40. Web-based
- 41. Scheduled tweets
- 42. Auto shrinking of URL
- 43. Stats
- 44. Multiple user accountsSonoma State University Library
- 45. Intro to HootsuiteAnatomy of the Hootsuite interfaceSonoma State University Library
- 46. Intro to HootsuiteAnatomy of the Hootsuite content interfaceCounter, turns red when passed 140 charsContent areaschedulerAuto shrink URLsSonoma State University Library
- 47. Intro to HootsuiteGraphical output of stats for the month of February, 2010Sonoma State University Library
- 48. Intro to HootsuiteGraphical output of a specific tweetSonoma State University Library
- 49. Stats and ClassificationTweetake is used to download all tweets. Tweets can then be classified and assigned clicks. We can then determine what interests our followers.Sonoma State University Library
- 50. Stats and ClassificationResources (R) – resources, websites, specific items, movies or databases, new library materials, non-library related search engines or articles About (A) – changes in library hours, database availability, finals and mid-term schedules, surveys Workshops (W) – library workshops Events (E) – gallery events, campus lectures, convocation, graduation Misc. (M) – miscellaneous, announcements about non-library changes, anything randomSonoma State University Library
- 51. Stats and Classification Click average per tweet “section”Average clicks per tweet: 4.8* Statistics are for the Fall 2009 semester.Sonoma State University Library
- 52. Lessons LearnedWhile not rocket surgery or brain science… tweeting correctly is important (and time-consuming (and not for everyone)).Lessons learned: Takes more time to tweet than originally thought
- 53. Challenging to get event information into 140 characters!
- 54. Conflicting tweet times and need to communicate so as not to over-tweet an event or resource (Hootsuite helps)
- 55. …and there were two
- 56. Everyone has an idea
- 57. Watch out for statistical anomaliesSonoma State University Library
- 58. Problems EncounteredThe anomaly.Sonoma State University Library
- 59. Problems EncounteredOur readership just jumped…and we are HUGE in Canada!From Dec. 3, 2009 through Dec. 9, 2009 we recorded 1,552 clicks. Odd for a school with 8,000 students. While good for stats recording and making a case for a program, it might be good to be honest.Sonoma State University Library
- 60. Problems EncounteredPeople in Canada need study rooms….BAD!Sonoma State University Library
- 61. Program ReviewSo, is the program a success and how do we know whether or not to continue?The answer: Sure, why not? Produced opportunities for faculty connection (several librarians received e-mail from faculty asking questions about what they saw in a tweet)
- 62. Large number of hits
- 63. Easy free marketing for programs and books
- 64. Lots of re-tweets
- 65. Opportunity for all library departments to promote their areasSonoma State University Library
- 66. Final Thoughts & Questions???Sonoma State University Library
- 67. We AreTwitter account: @ssulibJoe MarquezWeb Services Librarianjoe.marquez@sonoma.eduSami LangeLibrary Assistant IIIsamantha.lange@sonoma.eduSonoma State University Library