Ux design-fundamentals

Editor's Notes

• #3: Most commonly, however the specific term ‘user experience’ is applied to that of software, web applications and digital devices whereas the more general user-product experiences are referred to as ‘experience design”.
• #5: Many people mistakenly think that “UX” means a user’s experience, but it is actually about “doing” the process of User Experience Design. Most commonly, however the specific term ‘user experience’ is applied to that of software, web applications and digital devices whereas the more general user-product experiences are referred to as ‘experience design.’
• #6: When you start a new UX project, before you design anything, you need to understand your goals. The real test of a UX designer is how well you can align those goals so the business benefits when the user reaches their goal. YouTube makes money via ads, and users want to find good videos. Therefore, putting ads in the videos (or on the same page) makes sense. But more than that, making it easy to search for videos and find similar videos will get users to watch more, which makes YouTube more money. Facebook users need fun on the other hand Advertisements and Paid campaign are source of money Linkedin is used for Professional Networking for users on the other hand linkedin earns money from Premium Services
• #7: YouTube makes money via ads, and users want to find good videos.
• #8: UX Design (also sometimes called UXD) involves a process very similar to doing science: we do research to understand the users, we develop ideas to solve the user's needs — and the needs of the business — and we build and measure those solutions in the real world to see if they work. http://thehipperelement.com/post/71886924188/daily-ux-crash-course-1-of-31
• #10: User Psychology: What is the user’s motivation to be here in the first place? How does this make them feel? How much work does the user have to do to get what they want? What habits are created if they do this over and over? What do they expect when they click this? Are you assuming they know something that they haven’t learned yet? Is this something they want to do again? Why? How often? Are you thinking of the user’s wants and needs, or your own? How are you rewarding good behaviour? 2) Usability: Usability allows people to easily accomplish their goals. UX design covers more than that, it’s about giving people a delightful and meaningful experience. Satisfaction ought to be the norm, and delight ought to be the goal Focus on making it easy to be happy, and usability, user-experience and greatness will come all by itself Questions to focus: Could you get the job done with less input from the user? Are there any user mistakes you could prevent? (Hint: Yes, there are.) Are you being clear and direct, or is this a little too clever? Is it easy to find (good), hard to miss (better), or subconsciously expected (best)? Are you working with the user’s assumptions, or against them? Have you provided everything the user needs to know? Could you solve this just as well by doing something more common? Are you basing your decisions on your own logic or categories, or the user’s intuition? How do you know? If the user doesn’t read the fine print, does it still work/make sense? 3) Design UX, design is how it works, and it’s something you can prove; it’s not a matter of style. Do users think it looks good? Do they trust it immediately? Does it communicate the purpose and function without words? Does it represent the brand? Does it all feel like the same site? Does the design lead the user’s eyes to the right places? How do you know? Do the colours, shapes, and typography help people find what they want and improve usability of the details? Do clickable things look different than non-clickable things? 4) Copywriting Brand copy supports the image of the company Does it sound confident and tell the user what to do? Does it motivate the user to complete their goal? Is that what we want? Is the biggest text the most important text? Why not? Does it inform the user or does it assume that they already know what its about? Does it reduce anxiety? Is it clear, direct, simple, and functional? 5) Analysis Analysis is the main thing that separates UX from other types of design, and it makes you extremely valuable. It literally pays to be good at it. So, ask yourself: Are you using data to prove that you are right, or to learn the truth? Are you looking for subjective opinions or objective facts? Have you collected information that can give you those types of answers? Do you know why users do that, or are you interpreting their behaviour? Are you looking at absolute numbers, or relative improvements? How will you measure this? Are you measuring the right things? Are you looking for bad results too? Why not? How can you use this analysis to make improvements?
• #13: Open Questions — “How would you describe this xyz project?” — This allows for a wide range of answers, and works well when you want all the feedback you can get. Leading Questions — “Which features you like the most?” — This narrows the answers to a certain type. Closed/Direct Questions — “Which data presentation model is better, Tabular or graphical?” — This type of question offers a choice. Yes or no. subjective research: Interviews , Observation, Focus Groups, Surveys , Card-Sorting, Google Ask the same questions, the same way, to everyone. Avoid interpreting questions or suggesting answers. People might lie to avoid embarrassment or if it seems like you prefer a particular answer. Take notes or record the interview. Do not rely on your memory, ever.
• #14: Personas are ‘fictional’ characters. It describes the goals, expectations, motivations, and behaviour of real people. Why do they come to your site? What are they looking for? What makes them nervous? And so on.
• #15: we spend more time on them and location becomes a factor Step 4: Consider the software. “Mac vs. PC” is more than a cute ad campaign. Read through the UX guidelines before you start. Also, iOS7 or Windows 8 look different than iOS6 or Windows Vista. Step 5: Be responsive. Is it on the web? Does it support a few different types of phones? What if Apple makes a new iPhone that is a little different?
• #18: The Structural design of information Systems, interactive services, and user experience.  The organisation, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found. IA is bridge between: Users and content Strategy and Tactics Units and Disciplines Platforms and Channels Research and Practice
• #19: Useable, Desireable, Accessible, Credible, Findable, Valuable and Useful information. Types of IA include Categories (Big stores like Amazons, Wallmart), Tasks (), Search (news, Blogs, any other big site with a lot of categories etc), Time, (In box of your email) People (Social Media)
• #20: Sites with a lot of products, like Wal-Mart, often need a deep architecture, otherwise the menus get ridiculous. Sites like YouTube, which only has users and videos to deal with, are usually more “flat”.
• #22: Wireframe is a technical document that tells how to execute the architect’s plan. Wireframes are 90% thinking, 10% drawing. If a UI developer or UI designer can’t use your “wireframe” yet, it isn’t a wireframe. It’s a sketch. Keep going.
• #24: The idea of visual weight is fairly intuitive. Some things look “heavier” than others in a layout. They draw your attention more easily. And that idea is valuable as a UX designer. The difference between light things and dark things is called contrast. The more different a light thing is compared to a dark thing, the “higher” the contrast. In the real world, we notice things that are close to us more than things that are far away.------------------------------------------ Color has meaning. So as a designer we should remain in already described color pattern. The closeness or distance between two objects creates a feeling of those objects being related or unrelated. That distance is called “proximity”.
• #25: Some designers think visual hierarchy is good because it looks better, but the truth is that it feels better because it is easier to scan. Browsing is when you go to Ikea to look at all the model rooms “just to get ideas” and you walk out with a bunch of random crap anyway. Searching is when you go to Ikea looking for a new sofa that will fit in your absurdly small apartment. Discovery is when you find the sofa you’re looking for, and also buy those clever little nested end-tables because they are so damn clever and nested. As if those are things you need in your life. The Axis of Interaction is the imaginary "edge" your eye follows naturally. Human attention is very limited. We can only focus on one thing at a time, like a squirrel or boobs or Duck Dynasty. So while we’re focusing on one chunk of content, the other chunks of content effectively become invisible.
• #29: Strengthening UX Studio Trainings, workshops regarding subject UX Design Strategy user experience design User Experience Analysis uxd Flexible Design Skills ux design Content Strategy ue design Personas Presentation best user experience designSketching Workshop best uxdBusiness Analysis & Product Management UX Design Structure best ux designUsability Principles and Testing best ue design Information Architecture user experience designUser Flows uxd Navigation ux designMid-Course Presentations