Designing Better Experiences - UXPA Spring Extravaganza Workshop, 30 April 2014
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The document outlines a workshop focused on user-centric design and the importance of user experience (UX) in modern businesses. It emphasizes that UX is not merely about usability or user interfaces but rather about creating emotional connections and delighting customers. The document also discusses key techniques in user-centered design, such as research, persona development, and feature prioritization.
Designing Better Experiences - UXPA Spring Extravaganza Workshop, 30 April 2014
- 1. DESIGNING BETTER EXPERIENCES Image Copyright: Chartoff-Winkler Productions & United Artists
- 2. WHO WE ARE I’m Matt @duckymatt ! ! ! ! ! !
- 3. WHO WE ARE I’m Danny @danny_bluestone ! ! !
- 5. INTRODUCE YOURSELVES Image Copyright: Paramount Pictures
- 6. THE PLAN 1.5 HOUR WORKSHOP DELVING INTO USER-CENTRIC APPROACHES TO DESIGN (BRIEFLY!) Image Copyright: Lucasfilm & Twentieth Century Fox
- 8. User experience encompasses all aspects of the end user’s interaction with the company, its services and its products JAKOB NIELSEN & DON NORMAN Photo credit: http://www.nngroup.com/people-jakob-nielsen-photos/ Source: http://www.nngroup.com/articles/definition-user-experience/
- 9. Businesses cannot treat their customers as passive “consumers” any longer; every company is in the user experience business. KAREN MCGRANE Source: http://alistapart.com/column/explaining-water-to-fish Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
- 10. WHAT IT ISN’T Image Copyright: Columbia Pictures
- 11. IT IS NOT USABILITY UX IS ABOUT DELIGHTING YOUR CUSTOMERS AND SHOWING THEM YOU CARE Image Copyright: Twentieth Century Fox & DreamWorks SKG & Cruise/Wagner Productions & Blue Tulip Productions
- 14. SO, WHAT SHOULD UX ACCOMPLISH?
- 15. People will forget what you said. People will forget what you did. But people will never forget how you made them feel. MAYA ANGELOU Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg
- 16. POOR UX LEADS TO CONFUSION, FRUSTRATION OR EVEN ANGER Photo credit: Mat Walker https://www.flickr.com/photos/matski_98/8259750205/ More examples: http://shitliftux.tumblr.com/
- 17. A B C ANALYSING USABILITY
- 18. AS A MECHANIC… Image Copyright: Paramount Pictures & Robert Stigwood & Allan Carr Productions
- 19. AS A CAMPER… Image Copyright: Peter Rodgers Productions & The Rank Organisation
- 20. GOOD UX DEPENDS ON CONTEXT THE USER, THE ENVIRONMENT, THE TASK AND OTHER FACTORS Image Copyright: Warner Bros. & Esperanto Filmoj & Heyday Films
- 21. USER CENTRED DESIGN Image Copyright: HBO
- 25. THE BRIEF
- 26. RESEARCH1 Image Copyright: Warner Bros.
- 27. WHO ARE OUR USERS?1 EXERCISE Image Copyright: Walt Disney Pictures & Tim Burton Pictures
- 28. *TIME FOR A BREAK* Image Copyright: Warner Bros.
- 29. PERSONAS1 Image Copyright: Astralwerks, & Gramercy Pictures & Propaganda Films & Single Cell Pictures
- 30. PERSONAS1 EXERCISE BACKGROUND AGE RANGE, NATIVE LANGUAGE, WORLD OUTLOOK ! EXPERIENCE FAMILIARITY WITH SIMILAR SERVICES OR PRODUCTS AND WILL THEY NEED TO LEARN ! NEEDS WHAT MOTIVATES THEM? DO THEY SHARE BEHAVIOURAL TRAITS? ! CONCERNS WHAT CONCERNS DO THEY HAVE? ! GIVE THEM NAMES AND DRAW THEIR FACE!
- 31. DESIGN2 Image Copyright: Be Gentlemen Limited Partnership & Lawrence Bender & Miramax Films
- 32. PRIORITY SORTING2 EXERCISE ORDER THE FEATURES OR SECTIONS BASED ON THEIR IMPORTANCE TO EACH PERSONA Image Copyright: Columbia Pictures & Hawk Films
- 34. RAPID SKETCHING3 EXERCISE 1. SIGNING UP AS A MEMBER ! 2. FINDING AND SIGNING UP FOR AN EVENT ! 3. FINDING AND APPLYING FOR A JOB Image Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
- 35. MEASURE4 Image Copyright: DreamWorks SKG & Universal Pictures
- 36. Your ego is a bad designer CHRISTOPHER BUTLER http://www.newfangled.com/your_ego_is_a_bad_designer
- 37. CORRIDOR TEST4 EXERCISE Image Copyright: Warner Bros. & Legendary Pictures & Syncopy
- 38. NEARLY THERE Image Copyright: Paramount Pictures & Lucasfilm
- 39. WHAT UX IS AND WHAT IT ISN’T
- 40. WHY AND WHERE A USER-CENTRED APPROACH IS NECESSARY
- 41. TECHNIQUES WITHIN THE USER-CENTRED DESIGN PROCESS
- 42. THANK YOU @duckymatt @danny_bluestone @cyberduck_uk Copyright: Studio 37 & La Petite Reine & La Classe Américaine & JD Prod & France 3 Cinéma & Jouror Productions & uFilm