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The two pillars of communication
 Giving or exchanging of information, signals,
or messages as by talk, gestures, or writing.
 A systematic means of communicating by the
use of sounds or conventional symbols.
 Verbal
 Non-Verbal
 Process of communication through sending
and receiving word messages
 Speaking is a dynamic form of transfer
 More effective in expressing meaning
 Effective speaker exploit dynamism
 Able to engage audience psychologically
 Pace of involvement controlled by writer and
reader.
 Writing and rewriting possible;
 Read- reading, quick, slow or stop to think-
understandability.
 Writer has less control over what the reader
read.
 More precise with preparation only
 Words cannot be withdrawn. Only apology
 Word for word reading- not speech making
and is monotonous, retain very little of the
information transmitted.
 Speaker – more control over listener
 Audience attention
by Eye contact
 Process of communication through sending
and receiving wordless messages
 Through gesture and touch, body language
or posture, facial expression or eye contact
 Object communication like clothing, hairstyle,
architecture, symbols, dance
 Writing is a static form of transfer.
 More precise.
 Words chosen deliberately and thoughtfully.
 Written argument- Extra ordinarily
sophisticated, intricate.
 Poor listening
ability of audience
 Difficult to work
through complex
argument
 Fail to appreciate
for listening
 Too much content
in speech
Verbal written communication
 http://www.alamy.com/search-
results.asp?qt=errors&submitsearch=Search&
st=0&go=1&a=-
1&archive=1&size=0xFF&CreativeOn=1&lic=
6&lic=1
Verbal written communication
Verbal written communication

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Verbal written communication