Video Accessibility Toolkit for Success in a Virtual Environment
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The document highlights the importance of video accessibility in virtual environments, outlining its benefits for diverse audiences such as those who are deaf, hard of hearing, or have visual and motor disabilities. It emphasizes the necessity of captions and audio descriptions for enhancing comprehension and user experience while also providing guidance on creating, publishing, and optimizing accessible video content. The toolkit presented includes best practices and tools to improve video accessibility, ensuring compliance and fostering greater audience engagement.
Video Accessibility Toolkit for Success in a Virtual Environment
- 1. Video Accessibility Toolkit for Success in a Virtual Environment 🖥 www.3playmedia.com 👍 @3playmedia 🖥 ACCESS @ Home 2020
- 3. Hi, I’m Jaclyn. ⬅️ And that’s my sidekick, Bernie. Content Marketing Specialist at 3Play Media I write content on all things video accessibility. Reach me at jaclyn@3playmedia.com 👩 🖥 💻✍ 🖥 📭 I love reading, writing, and baking.🍪
- 4. On today’s agenda... Overview Benefits of Accessible Videos Building a Video Accessibility Toolkit Q&A
- 7. Why Video Accessibility for Remote Environments Matters
- 9. The Accessibility Picture 360 million People are deaf or hard of hearing around the world 245 million People have some kind of vision loss around the world 190 million People have some kind of motor disability
- 10. Legal Compliance
- 13. Good user experience keeps your audience coming back for more content!
- 14. Captions are known to improve focus and comprehension for all viewers.
- 15. Video accessibility benefits students 42% Of students use captions to help maintain focus in online classrooms. 38% Of students use interactive transcripts to help with information retention in online classrooms. 52% Of students said they found captions helpful as a learning aid because it improved comprehension.
- 16. From a brand marketing perspective, accessible videos are a powerful ROI tool.
- 17. Accessible videos allow for greater viewing flexibility.
- 18. Verizon Media and Publicis Media Study 92% Of consumers are watching video on mobile with the sound off. 83% Of consumers are watching video on desktops with the sound off..
- 19. To keep up with flexible viewing preferences, caption all video content.
- 21. Captions
- 22. What was the first television show to air with captions?
- 24. Captions vs. Subtitles vs. Transcripts Captions assume the viewer can’t hear the audio. Subtitles translate the audio into another language. Transcripts contain text of the audio that isn’t time-coded.
- 25. Caption Quality Matters 99% accuracy rate 15 errors total per 1,500 words. Placement Captions are typically placed in the lower center of the screen, but should be moved when obstructing visual elements. DCMP, FCC, and/or WCAG standards
- 26. How do you create captions?
- 27. ● Do it yourself (DIY) ● Use ASR ● Use a captioning vendor
- 28. Creating Captions YouTube 1) Edit auto-captions, 2) convert format. Our Process 1) ASR, 2) human editing cleanup, 3) human quality review. Do it yourself 1) Transcribe your video, 2) set timings, 3) convert format.
- 29. Publishing captions Sidecar file Encoded captions Open captions Integrations
- 34. Benefits of Audio Description ● Flexibility ● Autism ● Language Development ● Legal Requirements ● Auditory Learners
- 35. How do you create audio description?
- 36. There are a few ways... Create a text description or WebVTT file Record voiced description & merge with source audio Narrate visuals during the time of recording Outsource to a professional vendor
- 38. How do you publish audio description?
- 39. Publishing audio description Secondary video with description Secondary audio track WebVTT track Text-only merged transcript 3Play Plugin
- 42. Benefits of Interactive Transcripts Video search and interactive features Comprehension and focus Viewing flexibility
- 43. Elements of Interactive Transcripts Collapse and expand Downloadable PDF transcript Multiple text tracks Highlight by caption frame Progress bar
- 44. Best Practices for Interactive Transcripts Accurate grammar & punctuation Use speaker labels Show non-speech elements
- 45. Add an audio description track Comprehension and focus Viewing flexibility
- 46. Live Captioning
- 47. 3Play’s Live Auto Captioning In real time For live events like webinars or meetings Automatic or stenographer Slight latency Computer processing or stenographer typing.
- 48. CART Communication access real- time translation ASR Automated speech technology Terms to Know
- 49. Laws Around Live Captioning Rehabilitation Act Section 508 Americans with Disabilities Act Not a written requirement WCAG Live captions are a WCAG 2.0/2.1 AA guideline FCC Live captioning is required by the FCC
- 50. Live Caption Quality Matters 85%-95% accurate Ranges depending on automatic vs. ‘live’ environment Latency Live captions typically appear with a slight latency between the spoken words and the captioned output No governing body for live captioning
- 51. Best Practices for Live Captioning Strong Network Connection Good Quality Audio Little to No Background Noise No overlapping speech Clear Speech and Pronunciation
- 52. Are Auto Captions Good Enough for Live? State of ASR Report Dive into the findings at 3playmedia.com Humans are crucial Especially if you care about quality, SEO, and branding Accuracy Live auto captions can perform at or above 90% accuracy
- 54. Video Platforms
- 55. What to look for in video platform →
- 56. Look for the following features: Screen reader- friendly Keyboard navigation Supports captions, live captions, and audio description Color contrast within platform
- 57. Online Accessibility Course Become an expert in video accessibility Browse our free resources Monthly Webinars Taught by accessibility experts Portal of Resources Weekly blogs, free white papers, checklists, and research studies