Vocus uc2010hybrid1
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The document discusses the evolution of public relations from a traditional mass communication broadcast model to a new hybrid model that incorporates social media. It argues that PR is being reinvented with a bottom-up listening approach and two-way conversations on social media platforms. Additionally, it outlines the roles and skills needed for PR professionals to be successful in this new hybrid model, including being a strategic communicator, social media expert, and conversationalist.
![Thank you! Any Questions? Please feel free to contact me. Deirdre Breakenridge: Email: [email_address] LinkedIn: http://linkedin.com/in/deirdrebreakenridge Facebook: http://profile.to/deirdrebreakenridge Twitter: www.twitter.com/dbreakenridge](https://image.slidesharecdn.com/vocusuc2010hybrid1-100610202657-phpapp01/85/Vocus-uc2010hybrid1-39-320.jpg)
Vocus uc2010hybrid1
- 1. FROM PR PAST TO SOCIAL MEDIA POWER Deirdre Breakenridge
- 2. The Hybrid: New Landscape Public relations is not dead is just being reinvented without: Mass communication Broadcast model One way messaging Corporate walls Questionable ethics
- 3. The Hybrid: New Landscape Public relations is not dead is just being reinvented with the: Bottom up listening approach One-to-one interaction fosters two way conversations Meaningful communication = valuable resource PR poised to earn newfound recognition
- 4. A Communications Model – With Noise NOISE
- 5. A New Model - No Noise
- 6. The Hybrid: Traditional Meets Social Media
- 7. The Hybrid: Traditional Meets Social Media
- 9. The Hybrid: Our Seat at the Boardroom Table
- 10. Success for the PR Professional
- 11. Success for the PR Professional Where are you on the Social Technographics Ladder? Creators : make social content go. Conversationalists: update status on networks Critics : respond to content from others. Collectors : organize content for themselves or others Joiners : connect in social networks Spectators : read blogs, watch videos and listen to podcasts Inactives : neither create nor consume social content
- 12. Success for the PR Professional Roles/responsibilities of the Hybrid: Strategic communicator Social media expert Sociologist Market analyst/expert Web marketer Customer service representative Relationship marketer Viral marketer Conversationalist/listener Research librarian
- 13. Success for the PR Professional
- 14. Success for the Hybrid Professional
- 15. Success for the Hybrid Professional Characteristics/Traits of the Hybrid Commitment Perseverance Experience through experimentation Proactive Skilled listener/sharer Relationship driven Connector (Agent Zero – From Trust Agents) Critical/analytic thinker Strategic communicator
- 16. Hybrids Must Show Value
- 17. Hybrids Must Show Value
- 18. THE MAKING OF THE HYBRID ARE YOU READY?
- 19. THE MAKING OF THE HYBRID
- 21. Traditional PR: News Releases Newsletters Case Studies Special Events Speeches Media Kits Speakers Bureaus Public Service Announcements PR 2.0: Social Media Releases VNR 2.0 Podcasts/Video Podcasts Blogs/Vlogs Wikis Widgets Polls/Interactive Surveys Word Clouds
- 22. Traditional Coverage Included: Wall Street Journal CNN Fox & Friends Bloomberg TV The Today Show 94 WYSP Philadelphia KSRO Radio Sonoma County 101 WRIF Radio Big 105.9 in Miami
- 38. “ What stands between you and Social Media Power” YOU MAKE THE DIFFERENCE!
- 39. Thank you! Any Questions? Please feel free to contact me. Deirdre Breakenridge: Email: [email_address] LinkedIn: http://linkedin.com/in/deirdrebreakenridge Facebook: http://profile.to/deirdrebreakenridge Twitter: www.twitter.com/dbreakenridge