W3i Application Network Pdf
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This document discusses ways for application developers and marketers to increase revenue and distribution. It outlines common challenges such as having a solid revenue model but needing more distribution beyond display ads and search. It then proposes solutions through the W3i Application Network such as easily acquiring new users through their installation manager and proprietary technology without upfront costs, being able to monetize free applications by getting paid for installations, and using toolbars to increase user engagement.
W3i Application Network Pdf
- 1. Growing Revenue and Distribution for Applications
- 2. What we are hearing from application marketers ● We have a solid revenue model but need more distribution—beyond display advertising and search—with a known ROI so we can stay within our acquisition budget. ● Web 2.0 simplifies building a large user base with an application, but we have no way to monetize. ● We are looking for ways to increase user retention and engagement so we can cut our acquisition costs.
- 3. Get more distribution for your application • A marketer of a comparison shopping browser add-on • Distributed over 10 million Critical mass so applications since joining in you can achieve April, 2007 your distribution • Building an active, loyal user base of goals over 3 million daily consumers • A developer of Internet security software • Distributed over 6.4 million applications in 2008
- 4. Easily acquire new users Minimal use No up-front of in-house charges resources Your offer is Reach your optimized for target market performance Get Your app No Risk Distribution completes Pay only for Mass intensive performance quality review Channel
- 5. More revenue from the FREE model Don’t Leave Money On The Table
- 6. Easily make more money Minimal use of No waiting for in-house rev share resources Your Get paid for installation application path is installation optimized for performance Make Your app Leverage your demand Money completes intensive quality review No limit
- 7. Why join the W3i Application Network • W3i specializes in connecting people to 1 applications during the install – Technology/Service 2 • Proprietary installation manager built for marketers, InstallIQ™ • Certified in the TRUSTe Trusted Download 3 Program • Collaborative account management – Proven Distribution since 2000 • Access to the W3i Application Network • Over 300 million cumulative installs to date • Averaging 9 million installs monthly Easy as 1, 2, 3 1 Branded welcome • Economically stable: 30 consecutive quarters screen featuring free app of profitability 2 Recommended, • Backed by Boston-based VC, Alta relevant, opt-in app offers Communications 3 Unique installation manager
- 8. Use a toolbar to increase engagement with your app • High quality and easy to customize – Use latest toolbar technology • Drag-and-drop widgets • Access to widget gallery • Robust analytics allow optimization • Control your expenses – Create an app to drive user engagement with your web assets
- 9. Contact us today to start increasing your revenue or distribution Learn more on how we customize services to surpass your marketing objectives. W3i 1900 Medical Arts Avenue S Suite 200 Sartell, MN 56377 josh.fiedler@W3i.com 1-877-257-7025 x7603