Web 2.0 Social Networking
- 2. What isWeb 2.0? •Platform •Content Management •Database capabilities •Collaborate and share •Users create value WEB2D220 --Westfall 2
- 3. Social Networking: AWeb 2.0Tool •Community of people •Connect with family and friends •Make new friends •Make new contacts •Share information, photos, videos •Collaborate WEBD220 --Westfall 3
- 4. Social Networking: Background •SixDegrees.com •Dating websites •Business networking WEBD220 --Westfall 4
- 6. Social Networking: Users’ Statistics 900,000,000 310,000,000 255,000,000 250,000,000 120,000,000 Users Facebook Twitter LinkedIn Pinterest Google Plus+ WEBD220 --Westfall 6
- 7. Social Networking: Structure •Profile •Friends •Groups WEBD220 --Westfall 7
- 9. Social Networking: Advantages •Easycommunication •Fast •Personalandprofessionalconnections •Reachesawiderangeofaudiences •Free WEBD220 --Westfall 9
- 10. Social Networking: Disadvantages •Viruses, spam, andfraud •Predators •Nocontrol WEBD220 --Westfall 10
- 11. Social Networking: AWeb 2.0 Concept •Webplatform •Participation •Harnessingcollectiveintelligences •Userscreatevalue WEBD220 --Westfall 11
- 12. Why Social Networking? •Contacts •Worth •Richexperience •Tapintoothers’ strengths WEBD220 --Westfall 12
- 13. Social Networking: Contributions •Reachinglargeaudience, helpingothers WEBD220 --Westfall 13
- 14. Social Networking: Contributions •Creativity •Ideas WEBD220 --Westfall 14
- 16. Social Networking: Drawbacks •FreedomofSpeech WEBD220 --Westfall 16
- 17. Social Networking: Drawbacks •Sharingtoomuchinformation •Identitytheft •Fraud •scams WEBD220 --Westfall 17
- 18. Social Networking: Drawbacks •Viruses •Spam WEBD220 --Westfall 18
- 19. Social Networking: Summary •AWeb 2.0Tool •What is social networking? •Background •Structure •Advantages •Disadvantages WEBD220 --Westfall 19
- 20. Social Networking: Conclusion •Fast •Reaches a wide range of audiences •Networking •Freedom of speech •Resources •Free WEBD220 --Westfall 20
- 22. References • Boyd, D. M., & Ellison, N. B. (2007, December 17). Social Network Sites: Definition, History, and Scholarship. Retrieved July 23, 2014, from http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full/ • EBizMBA. (2014, July).Top 15 Most Popular Social Networking Sites | July 2014. Retrieved July 23, 2014, from http://www.ebizmba.com/articles/social-networking-websites • Management, S. f. (2012, June 1). Social Media:What are the advantages and disadvantages of social networking sites?What should we include in a policy? Retrieved July 23, 2014, from http://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx • Nations, D. (2014).What is Social Networking? Social Networking Explained. Retrieved July 23, 2014, from http://webtrends.about.com/od/socialnetworking/a/social- network.htm WEBD220 --Westfall 22
- 23. References • Networking.com, W. i. (2014). What is Social Networking. Retrieved July 23, 2014, from http://www.whatissocialnetworking.com/ • O'Reilly,T. (2005, September 30).What isWeb 2.0? Design Patters and Business Models for the Next Generation of Software. Retrieved June 3, 2014, from http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1 • Urban, M. (2012, September 4).The pros and cons of social media. Retrieved July 24, 2014, from http://www2.readingeagle.com/article.aspx?id=412755 WEBD220 --Westfall 23
Editor's Notes
- #4: A popular Web 2.0 topic is social networking online. Social networking website users are growing at a rapid pace. Social sites resemble a community of people where you connect with old or new friends. You share and/or collaborate information, photos, videos, as the social site manages users’ content. (Networking.com, 2014) Social sites meet the fundamental criteria of the Web 2.0 definition. This presentation will support social networking as a Web 2.0 tool, and highlight its benefits and drawbacks.
- #5: Boyd and Ellison (2007) reported the first social networking site, SixDegrees.com, emerged in 1997. However, the site’s success would not last for long; it failed in 2000. The founder believes its failure was simply due to the site being ahead of its time. From 1997-2000, dating sites surfaced such as AsianAvenue, BlackPlanet, and MiGente. Later, social sites called Ryze, Tribe.net, and LinkedIn entered the digital world to connect business professionals. (Boyd & Ellison, 2007)
- #6: In 2002, Friendster entered the social networking scene. At this time, social networking sites were popping up left and right. Myspace entered in 2003 and grew rapidly because users of Friendster heard rumors that it would soon be a fee-based system. Friendster users spread the rumor by the means of the Friendster site influencing other Friendster users to switch. In 2004, a few college students created Facebook to connect the Harvard University student body. Soon thereafter, it expanded to reach colleges and universities all over the country. Later, Facebook opened to everyone. (Boyd & Ellison, 2007)
- #7: As of July 2014, eBizMBA ranked Facebook as the number one social networking site with 900,000,000 users. Twitter follows Facebook with 310,000,000 users, LinkedIn ranked number three with 255,000,000, Pinterest ranked number four 250,000,000 and Google Plus + ranked number five with 120,000,000 users. (EBizMBA, 2014)
- #8: Social sites have a profile identifying the user, his or her background, as well as a range of information the users chooses share with others. The user has control over who to “accept” as friends and what they can view and share. Groups organize your friends based on similar interests, schools, etc. (Nations, 2014)
- #9: Discussions are the method in which users interact with each other. Blogs are online diaries. Widgets personalize your page; examples include current weather forecast or the news. (Nations, 2014)
- #10: Social networking encourages communication between multiple users accelerating the sharing of ideas and information. It enables users to create and establish personal and professional connections. It reaches a wide range of spectators free. (Management, 2012)