This document discusses basic web design principles and elements. It outlines that web design involves planning, creating, updating, and maintaining websites. Key elements of design include text, graphics, shapes, backgrounds, color, video/audio, and links. These elements must be arranged pleasingly and maintain balance. Good design principles include having a portable, low-bandwidth friendly design with clear direction and accessibility. Websites should use white space deliberately and simplify options for users. Designs should also be convenient and regularly tested. Templates and WYSIWYG platforms can help with page design.