The document discusses the evolution of the internet from Web 1.0 to Web 2.0 technologies and how it has empowered consumers. Web 2.0 allows consumers to share information through social media and reviews, which gives them power to influence brands. Web 3.0 is predicted to take internet connectivity even further by integrating more devices and enabling better consumer profiling and personalized experiences. 'Consumer power' to participate online has been a major driver of increased internet usage, as people now use the internet to communicate, learn, work and shop.