(Web)design for conversion
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The document discusses strategies for web design aimed at converting site visits into business achievements, focusing on simplicity, convenience, and effective user experience. It outlines principles from Gestalt laws and eight golden rules of interface design to enhance usability. Additionally, it highlights techniques like nudging to influence user purchasing decisions and emphasizes the importance of testing assumptions to optimize conversion rates.
![Gestalt Laws
noun, [guh-shtahlt, -shtawlt], (German):
The essence or shape of
an entity’s complete form.](https://image.slidesharecdn.com/webdesignforconversion-150402181157-conversion-gate01/85/Web-design-for-conversion-5-320.jpg)
(Web)design for conversion
- 1. (Web)Design for Conversion Jochen Wolters, UX Designer | @Jochen Wolters
- 2. Convert site visits to …?Convert site visits to business achievements
- 4. Gestalt Laws
- 5. Gestalt Laws noun, [guh-shtahlt, -shtawlt], (German): The essence or shape of an entity’s complete form.
- 6. Gestalt Law of Similarity
- 7. Gestalt Law of Proximity
- 8. Gestalt Law of Closure
- 10. Eight Golden Rules of Interface Design Ben Shneiderman’s
- 11. 1. Strive for consistency 2. Enable frequent users to use shortcuts 3. Offer informative feedback 4. Design dialog to yield closure 5. Offer simple error handling 6. Permit easy reversal of actions 7. Support internal locus of control 8. Reduce short-term memory load 1. Strive for consistency 2. Enable frequent users to use shortcuts 3. Offer informative feedback 4. Design dialog to yield closure 5. Offer simple error handling 6. Permit easy reversal of actions 7. Support internal locus of control 8. Reduce short-term memory load
- 12. 7 ± 2 source: www.musanim.com/miller1956/ “Chunks” of Information
- 34. Laptop… Families Models 11 112 3 12
- 35. “Nobody has the time or cognitive resources to be completely thorough and accurate with every decision, …” “Nobody has the time or cognitive resources to be completely thorough and accurate with every decision, and as more decisions are required and more options are available, the challenge of doing the decision making correctly becomes ever more difficult to meet.”
- 36. source: Barry Schwarz, “The Paradox of Choice;” photo: flickr/christaface Flavors Sales 6 30% 24 3% The Jam Study
- 39. Nudging Slightly unfair techniques to nudge your visitors towards a purchase…
- 40. Nudging: Social proof source: Apple App Store
- 41. Nudging: Urgency
- 46. Nudging: Humans
- 47. Pro Tip: Test your assumptions!
- 48. Add Products to Cart Log In or Sign Up Check Out Log In or Sign Up or Continue as Guest Check Out (and Register) A Add Products to CartB
- 50. $300 Million Additional annual revenue at $25B retailer source: http://www.uie.com/articles/three_hund_million_button/