Intro to Web Design
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The document discusses principles of good user experience and interface design. It provides principles from experts like Schneiderman, Norman, and Krug on how to design intuitive and easy to use interfaces. Key principles include consistency, visibility of actions, clear feedback, and reducing cognitive load on users. The goal is to design interfaces that "don't make me think" and are obvious to use. It also discusses Kathy's rule of designing interfaces that are polite, self-explanatory, and allow users to easily understand where they are and navigate between pages.
Intro to Web Design
- 1. Design Fundamentals User Experience, Aesthetics, Process 03 November 2011
- 2. Tonight What Is Design Design Principles Design Process
- 4. Quote: A designer is a visually literate person, just as an editor is expected by training and inclination to be versed in language and literature… Douglas Martin, Book Design, quoted in Designing Visual Interfaces (8)
- 5. The Key Good interface design enables increased productivity, reduces errors, and provides a “better” user experience
- 6. Our Goal Obvious Design = “ Don’t Make Me Think” Design
- 7. Design Principles Schneiderman Norman Krug
- 8. We Scan, We Don’t Read Heat map from eyetracking research via Jakob Nielsen: http://www.useit.com/alertbox/reading_pattern.html
- 9. How We Really Use The Web http://www.wdvl.com/Authoring/Design/Dont/index.html
- 10. Ben Schneiderman Strive for consistency Offer informative feedback Reduce short-term memory load Enable shortcuts Offer simple error handling Make actions reversible
- 11. Don Norman Visibility – Can we see it? Feedback - What is happening?!? Mapping – Do the controls do what I think they will do? Consistency – Does the widget do the same thing this time as it did last time? Is this how things work on other sites? Is that navigation element in the same place?
- 12. Steve Krug Don’t make me thin
- 13. Quote: When I ’ m looking at a page that doesn ’ t make me think, all the thought balloons over my head say things like “ OK, there ’ s the ____. And that ’ s a _____. And there ’ s the thing that I want. ” Steve Krug Don’t Make Me Think
- 14. Kathy’s Rule: Be Polite aka Don’t Be Rude!
- 15. Understand who I am and why I’m here Implementing Kathy’s Rule
- 16. 1. Know why I’m here and greet me appropriately Less than a quarter of the visible portion of the page is devoted to actions that might have triggered a citizen visit.
- 17. Contrast Illinois With Utah
- 18. Then there’s NSW
- 19. 2. Where am I, where can I go, where have I been? Contrast is important for readability. So are “you are here” signals.
- 21. Ahem. Any idea what this is? It’s the Washington Post redesign.
- 22. 3. Is that a link? If you have to tell someone where to click … rethink the design!
- 23. 4. Practice appropriate consistency
- 24. 5. Be personable. That means human!
- 25. Don’ t write like lawyers!
- 26. Let me know what others think.
- 27. Make it easy for me to talk to you.
- 28. Implementing Kathy’s Rule Summary The page/screen should be self-explanatory, obvious I should be able to easily tell where I am, where I’ve been and where I can go A link should look like a link. If something looks like a link, it should be a link. Practice appropriate consistency (header, footer elements in particular) Be personable
- 29. A Quick Check What is the key info people are seeking (what are they trying to do)? List 6-10 things. Rank them in importance. Now go look at the website Compare your rankings of information to the website
- 31. Contact Kathy E Gill @kegill kegill at uw dot edu http://faculty.u.washington.edu/kegill
- 32. Resources Ask Tog, First Principles of Interaction Design, http://www.asktog.com/basics/firstPrinciples.html OneExtraPixel, 10 principles of navigation design, http://www.onextrapixel.com/2009/07/03/10-principles-of-navigation-design-and-why-quality-navigation-is-so-critical/ Smashing Magazine, 10 principles of effective web design, http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/ WebDesign, Understanding visual hierarchy, http://webdesign.tutsplus.com/articles/design-theory/understanding-visual-hierarchy-in-web-design/
Editor's Notes
- #31: http://www.flickr.com/photos/frauleinschiller/4343425717/