Webinar Beyond spreadsheets - IBM Cognos
Download as PPTX, PDF0 likes332 views
This document summarizes a webinar on sales and marketing beyond spreadsheets presented by Bas Jansen from Finext. The webinar addressed how to bridge the gaps between marketing, sales, and controls and ensure their messages are heard by executive boards. It also explored how to create maximum time and insight for customers and campaigns. The webinar covered pain points around a lack of information, roles in organizations, and empowering different teams. It proposed a vision of keeping systems simple, implementing maturity phases, and better regulating information flows. This would allow for possibilities like customer behavior monitoring, performance monitoring, margin simulation, and what-if analysis of campaigns.
Webinar Beyond spreadsheets - IBM Cognos
- 1. Webinar Sales en Marketing Beyond Spreadsheets Door Bas Jansen – Performance management consultant Finext
- 3. Key Questions: Hoe sla je een brug tussen en marketing, sales en control? Hoe wordt de boodschap van sales & marketeers gehoord in de board? Hoe creëer je maximaal tijd en inzicht voor je klanten en campagnes? Who is in: Sales-managers Sales-professionals Marketing-managers Marketing-professionals Business controllers Commercial controllers What to cover: pain – needs – role – mood – empowering – vision – possibilities Intro Agenda Situation Relations Vision Demonstration
- 4. Needs: - More time to focus on your job - Feeling support & trust of the organization - Less waiting time for response - Speak your own language - No wasting time to bundle information - No incorrect data Pain: Information lack Intro Agenda Situation Relations Vision Demonstration
- 5. Roles: Board Strategic Policy Targets Control Performances Marge Stocks Marketing Campaigns Key products Target industries Sales Revenue Customers Regions Customer Buying Be happy Empowering: Marketing Sales Board Customer Control Mood: Intro Agenda Situation Relations Vision Demonstration
- 6. Vision: - Keep it simple - Maturity phasing - Regulation of information possibilities: Customer behaviour Performance monitoring Marge simulation What-if Campaign feedback Profit management Competitor monitoring Intro Agenda Situation Relations Vision Demonstration
- 7. Bas Jansen bas.jansen@finext.nl 06 2042 8029 Next event: 15 November: Webinar supply chain management beyond spreadsheets 29 November: Webinar deep dive customer value management Questions or nuggets? Intro Agenda Situation Relations Vision Demonstration