Webinar: Bloomingdale's Innovative Approach to eLearning is a Game Changer
1 like1,223 views
Bloomingdale's implemented an innovative e-learning approach that utilizes gamification and brain science to enhance employee training and retention. This new strategy resulted in increased engagement, knowledge retention, and a measurable reduction in safety claims. Key elements include daily bite-sized learning, confidence-based assessments, and integration into the workday to promote performance improvements.
Webinar: Bloomingdale's Innovative Approach to eLearning is a Game Changer
- 1. Bloomingdale’s Innova0ve Approach to eLearning is a Game Changer October 7, 2014
- 2. Some Housekeeping Details Follow the conversation on Twitter: #AxWebinar The event is being recorded Use the Q&A window The Polling function
- 3. The Focus of Today o Bloomingdale’s o Background o Issues o New Approach o Brain Science & Gamifica0on o Bloomingdale’s Results o Q&A Chad McIntosh VP OF LP & RISK MANAGEMENT BLOOMINGDALE’S Chris0ne Tutssel SVP OF STRATEGIC INITIATIVES AXONIFY
- 4. Chad McIntosh VP of LP & Risk Management Bloomingdale’s Email: chad.mcintosh@bloomingdales.com
- 5. Christine Tutssel VP of Strategic Initiatives Axonify
- 7. • It all started with the hoopskirt!
- 8. • It all started with the hoopskirt! • Founded in 1872 and in our flagship 59th Street loca0on since 1886
- 9. • It all started with the hoopskirt! • Founded in 1872 and in our flagship 59th Street loca0on since 1886 • Now 33 upscale department stores & 13 outlet stores in 12 states • Over 10,000 employees
- 10. My Responsibili0es o Responsible for the safety of the people, products & facili0es at Bloomingdale’s o Safe Work Prac0ces o Inventory Loss (Shrink) o Processes & Procedures o Compliance o It is cri0cal that employees know, understand and are reminded to do the right thing
- 11. ELEV TOR V Corporate Learning Learning Needs Disconnect
- 12. Posters & Handouts Rallies Compulsory OSHA Training New Hire Orienta0on Communica0on Survey Results Our tradi0onal approach to associate learning included:
- 13. The Boaom Line Associates were not remembering and applying what they needed to know to do their jobs and it is expensive.
- 14. POLL QUESTION What is the biggest implica0on for your business, when employees forget what they’ve learned? 1. Customer service issues 2. Loss of sales 3. Opera0onal errors 4. Compliance issues (i.e. Safety) 5. All of the above 6. Other Don’t forget to click submit.
- 15. The Boaom Line 1. Preventable safety claims 2. Lack of understanding of LP programs Associates were not remembering and applying what they needed to know to do their jobs and it is expensive.
- 16. Issues we were having o Inconsistency from department-‐to-‐department & store-‐to-‐store o Difficulty iden0fying who was “gehng it” o Lack of engagement o No metrics for knowledge/reten0on o Lack of appeal to tradi0on approach o Poor compliance, escala0ng claims, nega0ve image of training
- 17. Looking for an innova0ve approach to Associate learning that was: Engaging Integrated into the Workday Measurable Most importantly, improved performance and boaom-‐line results.
- 18. 33% Millennials 4 Different Genera0ons Many Cultures & Languages Represented 40% Non-‐Bloomingdale Employees
- 19. Looked for an approach that: o Was fun, interac0ve & easy for employees o Fostered friendly compe00on, individually & amongst Teams o Incorporated rewards & gamifica0on elements o Demonstrated that the company Engaging cares
- 20. Looked for an approach that: o Made use of employee down0me o Didn’t take employees off the floor for long stretches of 0me o Provided learning at the point of need Integrated into the Workday
- 21. o Looked for a way to measure: o Par0cipa0on o Who was “gehng it” o Knowledge growth o Impact on safety & shrink o Wanted something that could be used as a correc0ve tool o The ability to target specific popula0ons and check compliance Measurable
- 22. Led us to deploy a new eLearning approach at Bloomingdale’s: o Associates get bite-‐sized learning each day wrapped in gamifica0on o Receive 3 ques0ons a day related to safety & shrink (started with safety content) o Personalized to each Associate based on what they know and what they don’t know o Takes minutes a day o Can access via POS, where Associates clock-‐in or via Tablets
- 23. A Day in the Life of a Bloomingdale’s Employee
- 35. Leveraging How The Brain Really Works
- 36. Three Core Concepts being Applied to eLearning to Drive Retention Spaced Repe00on Also known as interval reinforcement. Retrieval Prac0ces The ques0oning format. Confidence-‐Based Assessment Contributes to long term reten0on.
- 37. Exposing employees to ideas 3 2mes over 30 days, versus 1 2me over 30 days. 3 Times Aper 30 Days 1 Time Aper 30 Days 90% 50% 10% DAYS 1 2 3 4 5 KNOWLEDGE RETAINED 10 15 20 25 30 Reten0on Increases Up To 90% Training Event 1 2 3 Spaced Repe00on
- 38. Repeated Retrieval Repeated retrieval is more effec0ve for long term reten0on than repeated study.
- 39. Repeated Retrieval Leads to Beaer Learning 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Study Repeated Study Concept Mapping Retrieval Prac0ce ProporDon Correct “When combined, spaced repe22on and retrieval prac2ces deliver the op2mal environment for reten2on.” Dr. Alice Kim Rotman Research Ins2tute at Baycrest Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University
- 40. Confidence-‐Based Assessment The use of a confidence-‐based learning methodology: o Has shown beMer knowledge reten2on and knowledge acquisi2on. o Triggers an emo2onal reac2on, which assists with long-‐term reten2on. Misinformed KNOWLEDGE Mistakes Mastery Smart Ac0on Uninformed Paralysis Doubt Hesita0on 15-‐20% More effec0ve knowledge acquisi0on & reten0on Source: Dr. James Bruno Confidence-‐Based Learning Methodology, UCLA CONFIDENCE
- 42. What is this “game” stuff? Game-‐based Learning The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior. Gamifica0on The use of a game to teach knowledge, skills & abili0es to learners using a self-‐contained space. A realis0c, controlled-‐risk environment where learners can prac0ce specific behaviours & experience impacts of their decisions. Simula0on Learning
- 43. Gamifica0on is using game-‐ based mechanics, aesthe0cs and game thinking to engage people, mo0vate ac0on, promote learning and solve problems.
- 44. Gamifica0on uses elements of the game, but is not the game in-‐and-‐of itself.
- 45. $5.502 Billion *Compound Annual Growth Rate (CAGR) = 67.1% $421.2 Million 2013 2018 *MarketsandMarkets Report Gamification adoption is set to change the dynamics of employee engagement, rewards and recognition globally.
- 46. RESULTS
- 47. Phase 1 -‐ Safety Awareness • 6 topic areas: box cuaers, sensors, broken glass, ladder safety, slips, trips & falls, back safety Phase 2 – Shrink • Award program • Damage markdowns • Black tag • Hub & spoke Phase 3 -‐ Overall Associate Training
- 48. Knowledge Lips 55% 77% 77% 71% 66% 53% 92% 83% 67% 90% Awards Program Display Hazards Safe Liping Emergency Shutdown Box Cuaers Baseline Current é22% é21% é17% é14% é13%
- 49. Bloomingdales associates NOT USING Axonify are THREE 0mes MORE likely to have a WC claim
- 50. Results 86.6% Increase in confidence Associate Feedback Diverse Workforce Bloomingdale’s employees represent 4 different genera2ons and many cultures & languages. 85.6% Stated that gamifica0on increased their par0cipa0on in learning 41% Reduc0on in safety claims This new approach has had a direct impact on performance.
- 52. What’s needed for a successful rollout: o Management involvement o Complete rollout strategy o Department (i.e. store) champions o Peer influence o Expecta0on management o Consistent involvement/follow-‐up
- 53. What’s needed to get started: 1. Start with your business objec0ves. Clearly ar0culate what you’re trying to achieve. 2. Select one business unit where you can measure success i.e. Safety 3. Engage a partner who can demonstrate success in what you’re trying to achieve
- 54. & Contact Chad: chad.mcintosh@bloomingdales.com Discover Axonify: www.axonify.com