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Advanced Portfolio - Websites
What is a website? 
Your granny has just got a 
computer and has 
absolutely no idea what it 
does. She has asked you 
to explain what a website 
is. What do you say?
Some ideas on Purpose 
• Generate new fans. 
• Keep existing fans engaged. 
• Promote the artist. 
• Construct and consolidate a brand identity.
Website Conventions 
What would you expect to see on a website?
Possible Conventions 
• Navigation Bar 
• Search area 
• Logo 
• Top/bottom Banner 
• Primary Content area 
• Secondary content area 
• Social network links 
• Store 
• Subscription/member area 
• Multimedia (text, image and video) content 
• INTERACTIVITY!
What should a website analysis contain/look like? 
1. Labelling 
Navigation 
Bar 
Store 
Social network 
links 
Primary 
content 
Secondary 
Content 
Subscription 
Logo
What should a website analysis contain/look like? 
2. Textual Analysis 
The mise-en-scene here helps 
suggest what type of music 
the artist produces and also 
signifies the brand identity. 
The watercolour effect, along 
with a neutral colour palette, 
creates a warm, inviting 
feeling for this artists 
website, and gives you an 
indication of their style of 
music.
Task 1 
• In your blogs make notes on the following websites. 
• http://www.brunomars.com/uk/ 
• http://www.onedirectionmusic.com/gb/home/ 
• ‘Your own choice of website’ 
• What features do they include? How are they interactive? Do 
they signify the genre of music? How?
Task 2 
• Using the website www.wix.com have a go at creating your own band 
website. This is only a mock up for skills development purposes. 
• Embed your website mock-up into your blog and create a mini 
analysis of it – how successful is it? How could you improve it? What 
skills have you developed?

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Website Conventions

  • 2. What is a website? Your granny has just got a computer and has absolutely no idea what it does. She has asked you to explain what a website is. What do you say?
  • 3. Some ideas on Purpose • Generate new fans. • Keep existing fans engaged. • Promote the artist. • Construct and consolidate a brand identity.
  • 4. Website Conventions What would you expect to see on a website?
  • 5. Possible Conventions • Navigation Bar • Search area • Logo • Top/bottom Banner • Primary Content area • Secondary content area • Social network links • Store • Subscription/member area • Multimedia (text, image and video) content • INTERACTIVITY!
  • 6. What should a website analysis contain/look like? 1. Labelling Navigation Bar Store Social network links Primary content Secondary Content Subscription Logo
  • 7. What should a website analysis contain/look like? 2. Textual Analysis The mise-en-scene here helps suggest what type of music the artist produces and also signifies the brand identity. The watercolour effect, along with a neutral colour palette, creates a warm, inviting feeling for this artists website, and gives you an indication of their style of music.
  • 8. Task 1 • In your blogs make notes on the following websites. • http://www.brunomars.com/uk/ • http://www.onedirectionmusic.com/gb/home/ • ‘Your own choice of website’ • What features do they include? How are they interactive? Do they signify the genre of music? How?
  • 9. Task 2 • Using the website www.wix.com have a go at creating your own band website. This is only a mock up for skills development purposes. • Embed your website mock-up into your blog and create a mini analysis of it – how successful is it? How could you improve it? What skills have you developed?