This week the student conducted research to help plan their music video coursework project. They researched the history of music videos to understand how the genre has evolved and become more popular over time. They also examined conventions commonly found in music videos, such as mis-en-scene and lighting. Additionally, the student identified the top 4 major music labels and the types of artists signed to each, which will help them decide which label their artist might fit best. This background research will support various sections of the coursework including planning, evaluation, and promotion strategies.