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Critical Media
Literacy
Whoever controls the media – the images -
controls the culture.
Allen Ginsberg, poet/author
PJ 8P24
2016
Professional Learning
Conversations
• More Verbs,
Fewer Nouns
– The Digital
Conversation
in our
Classrooms
www.australiancurriculumlessons.com.a
Blog Assignment and Criteria
• Read the Blog Assessment criteria
• Submit your blog post in Word format by
class time next week. Upload it to
Dropbox.
• Also post your blog on your Brock Blogger
site.
• Include a link to your blog on your Word
version of the post
Sample Blog Post
• http://missnkrikke.blogspot.ca/search/label/L
anguage%20and%20Literacy
•
Lego Man
• https://youtu.be/Lum1DMTdccE
Questions
• Brainstorm questions you would ask these
young men if they came to our class or we
conducted a Skype interview.
Week 4   media 2 - ruth f inal
Now…
• Examine the questions you have posed and
identify where they fall on the Q matrix
• Now try to pose some questions that are in
the bottom right area of the chart
Media literacy is…
an informed and critical
understanding of the
nature of the media, the
techniques used by
them and the impact of
these techniques.
Media literacy is also
the ability to understand
and use the mass
media in an active,
critical way.
Ontario Language Curriculum, 2006
Five Key Concepts of Media Literacy
1. Media are Constructions (CONSTRUCTIONS) Who
created this media product? What is its purpose? What assumptions or
beliefs do its creators have that are reflected in the content?)
2. Audiences negotiate Meaning (BELIEFS & VALUES)
How might different people see this media product differently? How
does this make you feel, based on how similar or different you are from
the people portrayed in the media product?
3. Media have commercial implications
(AUDIENCE) What is the commercial purpose of this media product?
How does this influence the content and how it's communicated? If no
commercial purpose can be found, what other purposes might the
media product have?
Five Key Concepts of Media Literacy
4. Media have social and political implications
(INTENT) Who and what is shown in a positive light? In a negative
light? Who and what is not shown at all? What conclusions might
audiences draw based on these facts?
5. Each medium has a unique aesthetic form
(FORM) What techniques does the media product use to get your
attention and to communicate its message? In what ways are the
images in the media product manipulated through various techniques
(for example: lighting, makeup, camera angle, photo manipulation)?
Canadian
Media
Literacy
links:
Media Smarts
site:
http://mediasmarts
.ca/
E-workshops:
http://www.ework
shop.on.ca/edu/c
ore.cfm
Media Literacy Expectations
• Understanding Media Texts
• Understanding Media Forms,
Conventions, and Techniques
• Creating Media Texts
The Vocabulary of Persuasion
Week 4   media 2 - ruth f inal
DESIGNING MEDIA
Creating Media in the Classroom
• Recall our activity last week involving Pic
Collage and Haiku poetry.
• At your table write down the steps I followed
as an instructor. How did I introduce the
activity? What was the sequence of steps?
School Context
• If I were to replicate the PicCollage activity in a
Junior classroom, what further supports or
steps would I have to consider?
Table Groups
1. What learning skills/habits would students need
to work successfully on this activity?
2. What technical skills are required? (be specific
about iPads)
3. What research skills are needed?
4. What knowledge of Language Arts text forms is
needed?
5. What should the teacher establish at the
beginning regarding success criteria?
Next Week
• Explore Educational Resources in the
Forum
• First Blog on Media Literacy – Due Week
5
• Anything else?

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Week 4 media 2 - ruth f inal

  • 1. Critical Media Literacy Whoever controls the media – the images - controls the culture. Allen Ginsberg, poet/author PJ 8P24 2016
  • 2. Professional Learning Conversations • More Verbs, Fewer Nouns – The Digital Conversation in our Classrooms www.australiancurriculumlessons.com.a
  • 3. Blog Assignment and Criteria • Read the Blog Assessment criteria • Submit your blog post in Word format by class time next week. Upload it to Dropbox. • Also post your blog on your Brock Blogger site. • Include a link to your blog on your Word version of the post
  • 4. Sample Blog Post • http://missnkrikke.blogspot.ca/search/label/L anguage%20and%20Literacy •
  • 6. Questions • Brainstorm questions you would ask these young men if they came to our class or we conducted a Skype interview.
  • 8. Now… • Examine the questions you have posed and identify where they fall on the Q matrix • Now try to pose some questions that are in the bottom right area of the chart
  • 9. Media literacy is… an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques. Media literacy is also the ability to understand and use the mass media in an active, critical way. Ontario Language Curriculum, 2006
  • 10. Five Key Concepts of Media Literacy 1. Media are Constructions (CONSTRUCTIONS) Who created this media product? What is its purpose? What assumptions or beliefs do its creators have that are reflected in the content?) 2. Audiences negotiate Meaning (BELIEFS & VALUES) How might different people see this media product differently? How does this make you feel, based on how similar or different you are from the people portrayed in the media product? 3. Media have commercial implications (AUDIENCE) What is the commercial purpose of this media product? How does this influence the content and how it's communicated? If no commercial purpose can be found, what other purposes might the media product have?
  • 11. Five Key Concepts of Media Literacy 4. Media have social and political implications (INTENT) Who and what is shown in a positive light? In a negative light? Who and what is not shown at all? What conclusions might audiences draw based on these facts? 5. Each medium has a unique aesthetic form (FORM) What techniques does the media product use to get your attention and to communicate its message? In what ways are the images in the media product manipulated through various techniques (for example: lighting, makeup, camera angle, photo manipulation)?
  • 13. Media Literacy Expectations • Understanding Media Texts • Understanding Media Forms, Conventions, and Techniques • Creating Media Texts
  • 14. The Vocabulary of Persuasion
  • 17. Creating Media in the Classroom • Recall our activity last week involving Pic Collage and Haiku poetry. • At your table write down the steps I followed as an instructor. How did I introduce the activity? What was the sequence of steps?
  • 18. School Context • If I were to replicate the PicCollage activity in a Junior classroom, what further supports or steps would I have to consider?
  • 19. Table Groups 1. What learning skills/habits would students need to work successfully on this activity? 2. What technical skills are required? (be specific about iPads) 3. What research skills are needed? 4. What knowledge of Language Arts text forms is needed? 5. What should the teacher establish at the beginning regarding success criteria?
  • 20. Next Week • Explore Educational Resources in the Forum • First Blog on Media Literacy – Due Week 5 • Anything else?