Exercise 1 discusses writing business mail and importance. Exercise 2 talks about creating pamphlets to advertise a company's products and planning expenses to run a business. The document discusses the importance of documents for launching a business as they can clearly present product information to potential customers and allow repeated examination. It explains the logical arrangement of content in documents includes various designs and pricing that varies with device functions. Keywords discussed are "free" and "service" as free calling plans and useful customer service are important for business.