What happened to Google Reader?
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Google Reader was a news aggregation service that allowed users to access feeds from multiple websites in a single interface. It launched in 2005 and was shut down in 2013 because it no longer aligned with Google's strategy and had lost traction internally. Its closure led over 500,000 users to migrate to alternative services like Feedly on the same day. Experts believe Google Reader could have avoided shut down by incorporating its features into Google Plus, showing ads, or allowing paid subscriptions to premium content through partnerships with media websites.
What happened to Google Reader?
- 1. What Happened to GOOGLE READER Gomes, Queiroz, Torii, Zuppani
- 2. Information is Spread over the Internet Meet Johnny He needs to go a lot of websites everyday to keep himself up to date…
- 3. The problem Johnny have to bookmark and keep going back to all those websites one a time to see if there’s something new for him...
- 4. The Solution: Google Reader Johnny now can have all its websites information into one single news stream. He also can: Mark for reading later Share with friends PS. Technology was based in RSS/Atom
- 6. What’s in it for Google? Free Google gathers users info for Ads Intelligence
- 7. But Google Killed Google Reader The product last for 8 years, 2005-2013… It wasn't aligned with Google strategy for the future.
- 8. Why Google Killed Reader? The product wasn't following the Newest Trends
- 9. Why Google Killed Reader? New Strategy - the product lost traction internally Urs Hölzle, SVP Technical Infrastructure and Google Fellow
- 11. The Google Cemetery keeps growing... 70+ products dead already… including Google Currents
- 12. Feedly got 500k users (Johnny included) the day after the funeral... Offers a Pro Plan: Future: Premium Content
- 13. What could have been different? 1) Partner with Media Websites so users could subscribe to premium paid content. 2) Incorporate Reader's functionality into Google Plus - users would follow their pages similar to Facebook FanPages nowadays… 3) Show ads inside Reader similar to what they have done to GMail (based on subjects related to what the user reads).
- 14. What is replacing Google Reader Today?
- 15. References Quora https://www.quora.com/Why-did-Google-kill-Google-Reader Wired https://www.wired.com/2013/06/why-google-reader-got-the-ax Google https://www.google.com/reader/about Google https://googleblog.blogspot.com.br/2013/03/a-second-spring-of-cleaning.html News http://br.wwwhatsnew.com/2013/03/falamos-com-os-responsaveis-por-feedly-o-novo-google-reader
- 16. Thank you!