What is a brand,and how does branding work
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Branding involves using names, symbols, or designs to identify and differentiate products and services from competitors. A brand provides consumers with information about the source or maker of a product and allows them to assign responsibility for its performance. Branding can be applied to physical goods, services, stores, places, organizations, or ideas to endow them with the power of a brand and influence consumer choice.
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What is a brand,and how does branding work
- 1. And How does it work?
- 2. What is a Brand?
- 3. The American Marketing Association defines a brand as” a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors”
- 4. The earliest signs of branding- craftspeople put trademarks on their products to protect themselves and customers against inferior quality In the fine arts, branding began with artists signing their works.
- 7. Brands identify the source or maker of a product and allow consumers-either individuals or organizations-to assign responsibility for its performance to a particular manufacturer or distributor.
- 9. Branding is endowing products and services with the power of a brand. Marketers can apply branding virtually anywhere a consumer has a choice. It is possible to brand a physical good, a service, a store, a place, an organization, or an idea.
- 11. Created by Bhaskar Bora, NIT Silchar, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com DISCLAIMER