What is seo (search engine optimization)
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Search engine optimization (SEO) is the process of improving a website to increase visibility and ranking in search engines. It involves both on-page elements like optimized titles, meta descriptions and URLs, as well as off-page elements like link building and creating high-quality content. The benefits of SEO include more organic traffic, leads, sales and brand awareness without advertising costs. SEO is important for businesses to reach potential customers through search engines.
What is seo (search engine optimization)
- 1. KIRAN MANDRAWADKAR | +91 9886 733 833 WHAT IS SEARCH ENGINE OPTIMIZATION?
- 2. KIRAN MANDRAWADKAR | +91 9886 733 833 SEARCH Engine Optimization Is The Process Of Growing The Quality And Quantity Of Website Traffic By Increasing The Visibility Of A Website Or A Web Page To Users Of A Web Search Engine.
- 3. KIRAN MANDRAWADKAR | +91 9886 733 833 IMPORTANCE OF SEO • QUALITY OF TRAFFIC. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. • QUANTITY OF TRAFFIC. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. • ORGANIC RESULTS. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
- 4. KIRAN MANDRAWADKAR | +91 9886 733 833 HOW SEO WORKS? • Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. • SEO disciplines need to continually evolve to keep up with Google's ever-changing algorithms. But one thing is constant, SEO is made up of on-page and off-page activities as its two main pillars.
- 5. KIRAN MANDRAWADKAR | +91 9886 733 833 ELEMENTS OF SEO ON-PAGE SEO OFF-PAGE SEO
- 6. KIRAN MANDRAWADKAR | +91 9886 733 833 1. Optimized meta data, including the page title tag, meta description heading tags, and image ALT tag, which incorporate target keywords 2. Well-written and optimized page copy through strategic keyword research 3. Simple and well-formatted page URLs with selective keywords 4. Optimized page speed 5. Social sharing integration within your content ON-PAGE SEO
- 7. KIRAN MANDRAWADKAR | +91 9886 733 833 1. Link building to attract and obtain quality inbound links (these backlinks help make up the majority of off-page SEO) 2. Social signals (e.g., increasing traffic to a website from social media sharing) 3. Create valuable, high-quality content that your target audience will find useful such as blog articles and web page copy. This helps establish your authority over time and results in increased organic website traffic, more opportunities for inbound links and, most importantly, more conversions. OFF-PAGE SEO
- 8. KIRAN MANDRAWADKAR | +91 9886 733 833
- 9. KIRAN MANDRAWADKAR | +91 9886 733 833 BENEFITS OF SEARCH ENGINE OPTIMIZATION • SEO Leads to Better User Experience. • SEO Is a Primary Source of Leads. • SEO Brings Higher Close Rates. • SEO Results to Higher Conversion Rate. • SEO Promotes Better Cost Management. • SEO Encourages Local Users to Visit the Physical Store After the Search. • SEO Helps Establish Brand Awareness.
- 10. KIRAN MANDRAWADKAR | +91 9886 733 833 To Improve Site Traffic & Organic Growth, please connect with me: KIRAN MANDRAWADKAR | +91 9886 733 833 THANK YOU FOR YOUR TIME!