The document discusses factors that determine the demand for constructing a new highway between two cities. It analyzes three approaches: (1) land use, which considers how trips are generated and attracted based on land use types; (2) gravity model, where traffic flow increases with population size and decreases with distance; (3) competition with other modes like rail and air. The key reasons for a new highway are to reduce congestion, travel time and costs between the cities and increase interaction. The document estimates demand under each approach and identifies routes where highway demand would be highest.