What You Need to Know About Audio Description
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The document provides an overview of audio description, including what it is, why it's important, how to create it, where to publish it, and information about 3Play Media. It discusses how audio description narrates relevant visual information in videos for people who are blind or have low vision. It outlines legal requirements and trends driving increased accessibility, and gives guidelines for quality standards and various methods for creating and publishing audio description.
What You Need to Know About Audio Description
- 4. AGENDA ● WHAT is audio description? ● WHY should you describe? ● HOW do you create audio description? ● WHERE do you publish audio description? ● Who is 3Play Media? ● Q&A
- 7. EXTENDED AD
- 9. VIDEO ACCESSIBILITY TRENDS MORE VIDEOIs uploaded to the web in 1 month than TV has created in 3 decades. 80%Of the world’s internet traffic will be video by 2019. 71%Of people with disabilities leave a website immediately if it is not accessible. 24 MILLIONAmericans are Blind or low-vision. That’s 10%!
- 10. OTHER BENEFITS OF AUDIO DESCRIPTION ● Autism ● Flexibility ● Language Development ● Auditory Learners ● Inattentional Blindness ● Legal Requirements
- 12. US Federal Accessibility Laws REHABILITATION ACT OF 1973 AMERICANS WITH DISABILITIES ACT 21ST CENTURY COMMUNICATIONS & VIDEO ACCESSIBILITY ACT Section 504 and Section 508 508 Refresh Title II and Title III Captioning and Audio Description
- 13. DESCRIPTION LAWSUITS & SETTLEMENTS ACB vs. Netflix > Settlement: Netflix agreed to provide AD for many streaming titles by EOY 2016 AMC Theaters > Failing to provide assistive audio description devices to blind viewers Hamilton > Sued for violating Title III of the ADA by failing to provide AD DOJ vs. UC Berkeley > DOJ submitted letter to UC Berkeley that their MOOC content was inaccessible ACB vs. Hulu > Discriminating against blind and visually impaired by not providing audio description on movies or TV shows
- 14. WCAG 2.0 LEVEL AEasiest to attain. LEVEL AAReferenced in most lawsuits, legal trends, and recommendations. LEVEL AAAHardest to achieve, often provides most accessibility.
- 16. A FEW WAYS … Narrate visuals at the time of recording Create a text description or WebVTT file Record voiced description & merge with source audio Outsource for professional description
- 18. Ways to publish description: • Second video with description • Secondary audio track • WebVTT track • Text-only merged transcript • 3Play Plugin
- 20. OUR PROCESS: Innovating Audio Description 1: Time-Coded Transcript 2: US-based Human Describers 3: Synthesized Speech
- 21. 3PLAY PLUGIN
- 22. THANKS! Elisa Edelberg Content Marketing Specialist -- 3Play Media www.3playmedia.com elisa@3playmedia.com @3playmedia