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What´s Next for Location based?




Trond Bugge, Future Rewind, +46 735324022, trondbugge@me.com
Let´s travel in time...
What's Next for Location-based
2011
2011




1997
What has happened over
the last 14 years...?
2011




       Fin
       Wa
       Fre
       Pla
       Ha




       Kö
             !




1997
2025




       2011




1997
2025



                                               NS
                                             IO
                                        AT
                                     CT
                                 X PE
                                E
  IMPACT




              2011




               TIME
1997
           SOURCE: PAUL SAFFO
TIME

NOW          FUTURE
TIME

NOW          FUTURE
12 trends we see today!
Rapid growth
in use of
mobile
applications
               Juniper forecasts that by
               2014 the global
               opportunity for LBS will


with LBS       reach $13 billion
More
accurate
and more
visual
location
data, also
indoor
More
physical
sharing of
digital
data
Serendipity
               behavior

               More reasons
               to check-in...




Check-ins
will grow,
learn to
predict, and
be used
along with
payment
Serendipity
               behavior

               More reasons
               to check-in...




Check-ins
will grow,
learn to
predict, and
be used
along with
payment
Growing
distribution
of hyper-
relevant
mobile
offers
The value of
data rapidly
diminish
with time
Wider spread
of connected
sensors and
growth of M2M
communication
- but the adaption of it?
http://youtu.be/L3niMgp-Rxc




Growth of
semantic /
contextual
search
More ALIVE
             EpicMix
gameplay
Growing use
of geo-
tagging in
life safety
situations
- 112
- employee safety
- police tips
- medical patient tracking
- insurance damage, etc
Smaller
distinction      “46% of Twitter users say that they’re

between        meeting up with friends more often, with
              only 7% reporting declining personal time.”
ON / OFF                    Source: ExactTarget, October 2010
Greater
Local Love
How will it look like in 2025?
TIME

NOW          2025
FORECASTS    SCENARIOS      STORYTELLING




             TIME

NOW                   2016           2025
Let´s travel again...
What's Next for Location-based
Share 1-2 sentences on one
awesome location based
experience from 2025

email: trondbugge@me.com
SMS: +46735324022
Twitter: @FutureRwd

e.g:
“Added my Pulp Fiction dance act to my AugID today and have got
like 130 comments from complete strangers. Let me flip it up on the
wall to let you all see...”
What's Next for Location-based

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What's Next for Location-based