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Are You Familiar with the ADKAR Change Management
Model?
Contributed by Mark Bridges on July 27, 2018 in Organization, Change, & HR
ITIL Change Management
Process - PPT
32-slide PowerPoint presentation
A Comprehensive Guide to
Change Management
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Not many people have heard about the ADKAR MODEL!
Developed by Jeff Hiatt—the Founder of Prosci (a Change Management research and advisory)—the ADKAR Change Management Model is a
potent tool for professionals and leaders responsible to manage and sustain successful change. ADKAR stands for 5 sequential building blocks
that are essential to drive successful change at both the people as well as the business dimension:
Awareness: All employees must be aware of the business reasons for change.
Desire: All stakeholders should have the desire to participate and fully support change.
Knowledge: All stakeholders should have a thorough understanding of the change process and its ultimate objectives.
11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog
flevy.com/blog/adkar-change-management-model/ 2/13
Ability: All people should have the ability to realize and implement change on a daily
basis at the required performance level.
Reinforcement: Reinforcement to sustain change makes it clear for all employees that
there is no turning back.
11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog
flevy.com/blog/adkar-change-management-model/ 3/13
Transformation initiatives—Mergers, acquisitions, spin-offs, and the like—are always challenging to manage due to reluctance from people
(employees, managers, and executives) in embracing the new state, program or behavior. Administering change at the personal or
organizational level necessitates innovative approaches to facilitate trouble-free transition to the desired state. The ADKAR Change
Management Model is a simple tool where each step of the model outlines a successful journey through change and aligns with specific
activities associated with leading change. The model is useful to implement even in situations where an existing transformation initiative is
not gaining traction, to identify gaps within the process, and to highlight areas needing focused corrective action to improve change success.
To effectively enforce change, an enterprise needs to work on two dimensions:
11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog
flevy.com/blog/adkar-change-management-model/ 4/13
The Organization
The People
For the change to be fruitful, it has to take place concurrently at both the dimensions. To successfully implement the ADKAR model, it is
critical to understand all the factors impacting a change initiative and its success. Let’s take a deeper look at each of the change dimensions.
The Organization Dimension
11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog
flevy.com/blog/adkar-change-management-model/ 5/13
At the organizational level, the structured approach provided by the ADKAR Change Management Model permits leaders and teams to focus
their activities on what will drive individual change and achieve organizational results. The organizational dimension is described by concrete
attributes of projects or the default sequential steps required to implement a new solution:
Determine a business need / opportunity
Identify the project scope and objectives
Design the business solution
Develop new processes and systems
Implement the solution into the organization
The People Dimension
Transformation cannot be realized alone by utilizing project management approaches or other best practices, facilitating change at the
individual level helps embed it. The five key outcomes to be realized on the people side of ADKAR Change Management Model are:
Awareness of the need for change
Desire to participate and support the change
Knowledge of how to change
Ability to implement the change on a day-to-day basis
Reinforcement to keep the change in place
An organization cannot be treated as a homogenous mass of people during implementation of the ADKAR Model, since individuals’
capabilities and pace to learn vary dramatically. The sustainability of the transformation initiatives should be periodically analyzed, alongside
recognition and rewards for those employees who embrace change. Reinforcement in the form of more training or coaching can help in
preventing employees to revert to their old habits and adopting new processes.
Interested in gaining more understanding on how to implement the ADKAR Change Management Model? You can learn more and download
an editable PowerPoint about the ADKAR Change model here on the Flevy documents marketplace.
Are you a management consultant?
You can download this and hundreds of other consulting frameworks and consulting training guides from the FlevyPro library.
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Post to Facebook
Add to LinkedIn
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32-slide PowerPoint presentation 199-slide PowerPoint presentation
Change Management
Methodology
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About Mark Bridges
Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering
management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune
100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice
methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of
Business at the University of Chicago. You can connect with Mark on LinkedIn here.
View all posts by Mark Bridges →
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[Whitepaper] Are You Familiar with the ADKAR Change Management Model?

  • 1. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 1/13 evyblog Flevy Blog is an online business magazine covering Business Strategies, Business Theories, & Business Stories. MANAGEMENT &LEADERSHIP STRATEGY,MARKETING,SALES OPERATIONS&SUPPLYCHAIN ORGANIZATION&CHANGE IT/MIS Other Are You Familiar with the ADKAR Change Management Model? Contributed by Mark Bridges on July 27, 2018 in Organization, Change, & HR ITIL Change Management Process - PPT 32-slide PowerPoint presentation A Comprehensive Guide to Change Management 199-slide PowerPoint presentation Change Management Methodology 64-slide PowerPoint presentation Journey (Change) Management Playbook 39-slide PowerPoint presentation Not many people have heard about the ADKAR MODEL! Developed by Jeff Hiatt—the Founder of Prosci (a Change Management research and advisory)—the ADKAR Change Management Model is a potent tool for professionals and leaders responsible to manage and sustain successful change. ADKAR stands for 5 sequential building blocks that are essential to drive successful change at both the people as well as the business dimension: Awareness: All employees must be aware of the business reasons for change. Desire: All stakeholders should have the desire to participate and fully support change. Knowledge: All stakeholders should have a thorough understanding of the change process and its ultimate objectives.
  • 2. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 2/13 Ability: All people should have the ability to realize and implement change on a daily basis at the required performance level. Reinforcement: Reinforcement to sustain change makes it clear for all employees that there is no turning back.
  • 3. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 3/13 Transformation initiatives—Mergers, acquisitions, spin-offs, and the like—are always challenging to manage due to reluctance from people (employees, managers, and executives) in embracing the new state, program or behavior. Administering change at the personal or organizational level necessitates innovative approaches to facilitate trouble-free transition to the desired state. The ADKAR Change Management Model is a simple tool where each step of the model outlines a successful journey through change and aligns with specific activities associated with leading change. The model is useful to implement even in situations where an existing transformation initiative is not gaining traction, to identify gaps within the process, and to highlight areas needing focused corrective action to improve change success. To effectively enforce change, an enterprise needs to work on two dimensions:
  • 4. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 4/13 The Organization The People For the change to be fruitful, it has to take place concurrently at both the dimensions. To successfully implement the ADKAR model, it is critical to understand all the factors impacting a change initiative and its success. Let’s take a deeper look at each of the change dimensions. The Organization Dimension
  • 5. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 5/13 At the organizational level, the structured approach provided by the ADKAR Change Management Model permits leaders and teams to focus their activities on what will drive individual change and achieve organizational results. The organizational dimension is described by concrete attributes of projects or the default sequential steps required to implement a new solution: Determine a business need / opportunity Identify the project scope and objectives Design the business solution Develop new processes and systems Implement the solution into the organization The People Dimension Transformation cannot be realized alone by utilizing project management approaches or other best practices, facilitating change at the individual level helps embed it. The five key outcomes to be realized on the people side of ADKAR Change Management Model are: Awareness of the need for change Desire to participate and support the change Knowledge of how to change Ability to implement the change on a day-to-day basis Reinforcement to keep the change in place An organization cannot be treated as a homogenous mass of people during implementation of the ADKAR Model, since individuals’ capabilities and pace to learn vary dramatically. The sustainability of the transformation initiatives should be periodically analyzed, alongside recognition and rewards for those employees who embrace change. Reinforcement in the form of more training or coaching can help in preventing employees to revert to their old habits and adopting new processes. Interested in gaining more understanding on how to implement the ADKAR Change Management Model? You can learn more and download an editable PowerPoint about the ADKAR Change model here on the Flevy documents marketplace. Are you a management consultant? You can download this and hundreds of other consulting frameworks and consulting training guides from the FlevyPro library. Readers Are Also Interested in These Resources ITIL Change Management Process - PPT A Comprehensive Guide to Change Management
  • 6. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 6/13 Post to Facebook Add to LinkedIn Post to Twitter 32-slide PowerPoint presentation 199-slide PowerPoint presentation Change Management Methodology 64-slide PowerPoint presentation Journey (Change) Management Playbook 39-slide PowerPoint presentation Change Readiness Assessment Toolkit 20-page Word document A Practical Framework Approach to Change - The Full Version 135-slide PowerPoint presentation About Mark Bridges Mark Bridges is a Senior Director of Strategy at Flevy. Flevy is your go-to resource for best practices in business management, covering management topics from Strategic Planning to Operational Excellence to Digital Transformation (view full list here). Learn how the Fortune 100 and global consulting firms do it. Improve the growth and efficiency of your organization by leveraging Flevy's library of best practice methodologies and templates. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago. You can connect with Mark on LinkedIn here. View all posts by Mark Bridges →
  • 7. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 7/13 What Is Digital Transformation? 1 comment • 3 years ago Avatar bankydoo — Good stuff. Needed this for my arsenal. http://www.webawesome.co.uk Cheers DT ForEx Trading Robot ROFX Review 1 comment • 2 years ago Avatar Mark Waschkowski — Hi,Now that you have been using the service for a while, how have you found it? I would like to join you but hesitate as I'm unsure of the company...Thank you,Mark Chicken or Egg: Certification or Experience in Business Analysis? 1 comment • 3 years ago Avatar JanBask Training — Thanks for sharing a wonderful article about business analyst. Keep it up! Conquering Competition by Storm: Master the 6 Core Skills of the … 1 comment • a year ago Avatar disease today — Thanks for sharing the info, keep up the good work going on.I really enjoyed exploring your site and indeed good resource. ALSO ON FLEVY BLOG 0 Comments Flevy Blog Login1 t Tweet f Share Sort by Best LOG IN WITH OR SIGN UP WITH DISQUS Name Start the discussion… ? Be the first to comment. Subscribe✉ Add Disqus to your siteAdd DisqusAddd Disqus' Privacy PolicyPrivacy PolicyPrivacy🔒 Recommend
  • 8. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 8/13 FEATURED DOCUMENTS ITIL Event Management Process 26-slide PowerPoint presentation ITIL v3 Event Management Process is a part of ITIL v3 Service Operation publication. This Document contains detailed description of the ITIL v3 Event Management Process, including: - Key definitions - Purpose and Objectives - Scope - Value [Read More] ITIL Lifecycle Poster (ITIL v3-2011) 1-page PDF document ITIL v3 - 2011 Lifecycle Poster - printable in A1, A2, A3 Poster describes ITIL Lifecycle model: Service Strategy, Service Design, Service Transition, Service Operation and Continual Service Improvement. Poster includes all ITIL [Read More] POPULAR DOCUMENTS ON FLEVY Digital Transformation Strategy 118-slide PowerPoint presentation ITIL 4 Poster (ITIL 4 - 2019, ITIL 4 SVS) - New 2-page PDF document 1000+ Consulting Diagrams, Templates, Graphics & Icons 1125-slide PowerPoint presentation Get Your Cloud Strategy Right 170-page PDF document
  • 9. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 9/13 875+ High Impact Presentation Templates 878-slide PowerPoint presentation Complete Business Frameworks Reference Guide 388-slide PowerPoint presentation Project Quality Management v1 121-slide PowerPoint presentation Commercial Due Diligence (CDD) 63-slide PowerPoint presentation Complete Guide to Value Creation 101-slide PowerPoint presentation Explication detaillee des Bonnes Pratiques Maintenance 302-slide PowerPoint presentation POPULAR ARTICLES
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  • 12. 11/2/2019 Are You Familiar with the ADKAR Change Management Model? | flevy.com/blog flevy.com/blog/adkar-change-management-model/ 12/13 proper Execution? Many companies develop robust strategies, but struggle with operationalizing their strategies into implementable steps. This presentation from flevy introduces 12 powerful business frameworks spanning both Strategy Development and Strategy Execution. [Learn more] BIG Organizational Change? This 48-page whitepaper, authored by consultancy Envisioning, provides the frameworks, tools, and insights needed to manage serious Change— under the backdrop of the business lifecycle. These lifecycle stages are each marked by distinct attributes, challenges, and behaviors. [Learn more] Want to save hours on your future presentations? We've developed a very comprehensive collection of Strategy & Transformation PowerPoint templates for you to use in your own business presentations, spanning topics from Growth Strategy to Brand Development to Innovation to Customer Experience to Strategic Management. [Learn more] Do you work in Operational Excellence or Lean Six Sigma? We have compiled a collection of 10 Lean Six Sigma templates (Excel) and Operational Excellence guides (PowerPoint) by a multitude of LSS experts. These tools cover topics including 8 Disciplines (8D), 5 Why's, 7 Wastes, Value Stream Mapping (VSM), and DMAIC. [Learn more] RECENT ARTICLES BY CORPORATE FUNCTION MANAGEMENT & LEADERSHIP Finding Corporate Philanthropy a Challenge? Let This Primer Guide You How to Achieve GREATER VALUE in M&A? Do the Fundamentals of Post-merger Integration OK, the Merger's Done. How Do We Secure the Promised Revenue Synergies? Why PLUS Decision Making Model is Essential to Ethical STRATEGY, MARKETING, SALES Customer-centric Culture: An Imperative in Today’s Age of the Customer How to Design a Breakthrough Customer Experience? How Do We Maximize Impact of Customer Experience on Value Creation? The 6 Core Capabilities of a Customer-centric Organization: Your OPERATIONS & SUPPLY CHAIN How Do We Maximize Impact of Customer Experience on Value Creation? Just Too Many Processes? Gain Back your Competitiveness through Global Process Optimization How to Achieve GREATER VALUE in M&A? Do the Fundamentals of Post-merger Integration ORGANIZATION, CHANGE, HR The Age of Digital Transformation Is Unstoppable: Why the Need for Workforce Digitization In this Digital Age, Are You Ready for Digital Reinvention? Finding Corporate Philanthropy a Challenge? Let This Primer Guide You How to Achieve GREATER VALUE in M&A? Do the INFORMATION TECHNOLOGY When Data is Not Enough: The Need to Understand Purpose-driven Analytics The Age of Digital Transformation Is Unstoppable: Why the Need for Workforce Digitization The 6 Core Capabilities of a Customer-centric Organization: Your Ammunition to Winning a Highly Demanding Customer CORPORATE COMMUNICATIONS When Sustaining Stakeholder Interest Is Essential: The Importance of Corporate Social Responsibility (CSR) Sources of Value You're Building a Customer- centric Organization, So Where's the Customer Department? What's the Best Way to Manage and Communicate with Virtual Teams?
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