Who is Product Manager?
- 1. Who is Product Manager? Exciting opportunity that will change your life Powered by @Mail.Ru Group
- 2. Who is Product Manager? A product manager is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the business strategy behind a product (both physical and digital products), specify its functional requirements, and generally manage the launch of features. They coordinate work done by many other functions (like software engineers, data scientists, and product designers) and are ultimately responsible for the business success of the product.
- 3. Who is Product Manager? A product manager knows how to launch the product and lead the product from the point A to the point B (by using all the possible strategies) Customer Technology Business Product Management
- 4. What are your main responsibilities and duties as PM?
- 5. - To form the vision of the product - To research users - To research competitors - To deal with metrics on ongoing basis - To control/manage development - To take essential decisions on the managerial level - To take a responsibility 01 02 RESPONSIBILITIES & DUTIES - To launch the product in one month - To increase the metrics of ARPU to 10% The result that is expected from PM How to achieve the results
- 6. User experience design CustDev Customer Journey Map Understanding of the market & the product (technology) To identify the volume of the market (TAM, SAM, SOM) To identify the strategy of "go-to-the-market" (ADL-matrix, Porter's five forces, SWOT-analysis, PEST-analysis) To identify the business-model of the product (Lean canvas, Business Model Canvas, Value Proposition) Data (metrics) Metrics around product usage by consumers (Y.Metrics, Google Analytics, Mobile Analytics) A/B Testing Calculation of Unit-economy To build the development cycle To manage the dev Team: Scrum, Kanban, Waterfall Frameworks on prioritization of product tasks To form the product roadmap 1. 2. 3. 4. 01 02 - Leading without authority - Communicating effectively - Negotiating - Pushing back requirements SOFT SKILLS HARD SKILLS
- 7. PRODUCT VS. PROJECT WHERE? WHAT PRODUCT Responsible for the product launching Desiging and testing the hypothesis Designing product vision Identifying the key metrics of the product Prioritizing backlog Observing the success of implemented improvements Solving any problems arisen in the team HOW? PROJECT Responsible for process realization Assisting the development team to assess and decompose the project Lead planning Form Roadmap Control of development timing/deadlines Manage PM expectations
- 8. Product Manager/1 person/ Full-time Team Lead/1 person/ Full-time Backend 1-2 ppl/Full-time Frontend 1-2 ppl/ Full-time iOS 1 person/Full-time Android 1 person/Full-time QA 2 ppl/Full-time Analytics 1 person/ Part-time Design 1 person/Part-time Product Team
- 9. 3 MAIN SKILLS PM SHOULD HAVE Communications and negotiation skills 01 Strategy 02 Data Management & Analtics 03
- 11. QUESTIONS
- 12. HOMEWORK WHY DO YOU WANT TO BECOME A PRODUCT MANAGER? WHAT IS YOUR CURRENT POSITION? WHAT KIND OF PRODUCT ARE YOU WILLING TO LAUNCH? 1. 2. 3.