Why do you need a responsive website
- 1. W H Y D O Y O U N E E D A R E S P O N S I V E W E B S I T E
- 2. • As technology continues to innovate consumers are spending more of their time online on a mobile or tablet device. Trend reports have estimated that nearly 50% of website traffic will be accessed on a mobile device in the year 2016. With an increasing amount of web traffic coming in from different sources it is essential that your website is optimized for usage to improve your user-experience and functionality.
- 3. THERE ARE SOME FOLLOWING REASONS TO CONSIDER 40% Of Users Expect a Mobile Friendly Website Today’s savvy mobile user knows they have options. In fact, 40% of users will choose another result if a website is not mobile friendly. This is critical to the success of your small business online in the coming years. Increased Bounce Rates May Harm Your Organic Search Rankings While Google may have over 200 factors that help determine your organic web rankings, reduced time on site, pages viewed and increased bounce rate are believed to negatively impact your search engine rankings. If your website is not mobile friendly, chances are that your site is sending these negative signals to Google which can ultimately harm your organic rankings.
- 4. Over 50% of Time Spent Online is with a Mobile Device In a world once dominated by desktops (and later laptops), today’s user now spends over half their time online through the use of a mobile device. This trend is expected to continue in the coming years as the cost of tablets and smart phones continue to decrease making it affordable for more of the population. Pair this with more public wi- fi hot spots and you can see why we are on the cusp of mobile internet usage completely dominating desktops. Increase in Mobile Ad Spending With the increase of time spent on mobile devices, businesses are looking to increase their exposure to those users. In 2015, mobile ad spending is expected to increase over 45% to over $45 billion dollars. Of this growth, Google and Facebook both saw their 2013 mobile revenue increase by almost $7 billion dollars.
- 5. 10X Growth In Mobile Data Traffic By 2019 With the aforementioned affordability of mobile devices and availability of wi-fi, Ericsson is anticipating a 10X growth in mobile data traffic by 2019. An increase of growth this staggering further confirms that your small business must take advantage of mobile users through a responsive website design. In fact, by being proactive chances are that your company can be a step ahead of your competitors. Google Likes Mobile Friendly Sites As mentioned above, having a responsive website may help with your search engine rankings. Did you know Google is starting to note which websites are mobile friendly? Imagine you are on a mobile device and are searching for something. You are skimming the results and notice a result or two indicate they are “mobile friendly”. If you are like me, I’d be more inclined to click on one of the mobile friendly results knowing that I shouldn’t be frustrated with the user experience on a mobile device. In fact, GOOGLE RECENTLY ANNOUNCED THAT THIS WILL BE A FACTOR THAT EFFECTS THE ORGANIC RANKING OF WEBSITES. FROM 21 APRIL 2015, GOOGLE WILL NOT EVEN RANK THE WEBSITES WHICH ARE NOT MOBILE FRIENDLY / RESPONSIVE.
- 6. Great Opportunity to Reduce Website Load Times By converting your existing website design to a responsive layout, it provides you with an ideal opportunity to reduce the time it takes your website to load. Google states that your “above the fold content” should load in less than one second. A Responsive Website Makes Business Sense The proof is in the data. Having a responsive business website makes business sense. In the digital world, things move fast. No longer can companies who wish to succeed online be stagnant with decision making. Your company has to be proactive in its approach to provide customers the best experience possible. Rest assured if they don’t get that experience from you, I’m sure one of your competitors will be willing to. Don’t wait until all of your competitors have implemented a responsive website design. Have your small business on the forefront of responsive and not only provide a great experience, but also benefit with better organic rankings, more mobile traffic, and ultimately more revenue.
- 7. IF ABOVE REASONS MAKES SENSE THAN DO VISIT W W W. W E B M Y N E . C O M