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User Experience
Gareth Dunlop 25.6.2014
Gareth Dunlop
Founder & CEO
028 9099 2992
gareth@fathom.pro
www.fathom.pro
1.
Briefly about Fathom
We are a user experience consultancy who work
with organisations and agencies to improve online
performance.
We help our customers build exceptional online
experiences for their customers using analytics,
direct user feedback and established design best
practice.
Briefly about Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
2.
Living in an experience-
driven world
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
3.
UX principles
3.1 A focus on
the users view of
the world
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
“If I had an hour
to solve a
problem I'd
spend 55
minutes
thinking about
the problem
and 5 minutes
thinking about
solutions.”
Albert Einstein
3.2 Getting all
the information
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
3.3 The pursuit
of evidence
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
3.4 Outward
looking process
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
3.5
Understanding
core tasks
a task
focussed
approach
to design
Half home page
dedicated to top
task
Other top tasks
just one click
away
Home page
top tasks
Home page
top tasks
Home page
top tasks
Home page
top tasks
how we view our websites
how our customers view our websites
how our customers view our websites
3.6 Valuing
content
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
4.
UX in action
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
Analytics for 2013
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
'Why most websites fail and how you can make sure yours doesn't | Gareth Dunlop - Fathom
the children
the children
will someone
please think
about the
children!
the customer
the customer
will someone
please think
about the
customer!
the user
the user will
someone
please think
about the
user!
the reader
the reader
will someone
please think
about the
reader!
Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2992
gareth@fathom.pro
www.fathom.pro

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