Why UI & UX Design Matters? For building digital and software products
3 likes693 views
The document emphasizes the importance of UX and UI design in digital product development, highlighting that good design can significantly reduce costs, increase conversion rates, and foster customer loyalty. It presents five key reasons for prioritizing design, including lower overall expenditure on fixes, a potential 400% increase in user conversion rates, and a substantial return on investment from effective design practices. Additionally, it outlines Boldare's user-centered design process, which involves understanding user needs, prototyping, and iterative testing to ensure a quality product.
Why UI & UX Design Matters? For building digital and software products
- 1. hello@boldare.com Why UX and UI design matters? — 5 resons why choose Boldare
- 2. hello@boldare.com When you’re building digital products, good design matters. Investing in UX design during the initial development reduces overall costs, increases sales conversions, can boost customer loyalty, reduce the time to market, and increase ROI. This is why, at Boldare, we are intensely committed to great design.
- 3. hello@boldare.com 5 reasons why design matters at Boldare —
- 4. hello@boldare.com 50% Reduce Overall Costs For every dollar it costs to fix a problem during design, fixing the same problem a"er release costs ten to a hundred times that. Investing in UX during a project’s concept phase reduces product development cycles by 33 to 50%. (Source) 400%A better UX design could increase the conversion 400%. (Source) Increase Conversion A better-designed product stands out to would-be purchasers. Measure the difference by comparing before and a"er using metrics such as conversion rate or average revenue per user (ARPU). 94%Design-related issues were listed by 94% of users as the main reason when approving or rejecting a product. (Source) Long-term Customer Loyalty Understanding user needs and delivering a solution shaped for a memorable experience is an approach which helps to generate loyalty, keeping your users emotionally connected with your brand.
- 5. 50% Reduce time-to-market A design process based on an understanding of both user needs and UX best practices will save you time because there’s less to revise or correct during development and your product will be ready to go live faster. The time needed by developers to re-work or ‘fix’ a product can be reduced up to 50% by great UX design. (Source) 10,000%The return on every 1$ invested in UX design, according to Forrester Research. (Source) Better Return on Investment Your product’s ease of use and the number of the steps required to use it have a direct impact on sales and conversion rates. That’s why a user-friendly interface that fulfills a customers’ needs is more likely to bring you a better ROI. hello@boldare.com
- 7. hello@boldare.com Virgin Radio Oman Virgin Radio Oman was a brand new radio station, aiming to reach out to the country’s Millennial music lovers. To do so, the client needed to embrace the latest technologies and decided on web and mobile apps in support of the new station.
- 8. hello@boldare.com Eres Yachting ERES is a Zurich-based yacht charter agency with a global reach. They came to Boldare looking for a booking website and with their high-end, luxury client base, the design and UX was always going to be crucial and our goal was to produce a top quality responsive design that incorporated the client’s brand identity while meeting the highest UX standards.
- 9. hello@boldare.com Teal Office A Landing page that would lay out how we created an office for a contemporary product design and development company, and also showcase our design and front-end skills, with the aim of boosting the traffic to our main company website by 15%.
- 10. hello@boldare.com A2I In this project, we were expanding a business/demographic information platform for Saudi Arabia. The expansion involved adding a new mode to provide small to medium-sized businesses with access to the app’s information, the goal being to assist their development using market information.
- 11. hello@boldare.com Oneida Tabletop Oneida Ltd. is one of the world’s largest suppliers of stainless steel flatware, and offers a complete range of table top products. The challenge for Boldare was to create not only a website to display the client’s products but to make it a single page application, enabling users to browse every product in one place.
- 13. 02 Now we know who the user is, we turn our attention to what they need and want, exploring any issues underpinning the proposed product to take our understanding deeper and further. Our user-centered approach means understanding each product in depth before we begin, especially the target users of that product. Using product vision and product persona workshops, the Boldare team and the client explore the whys and wherefores of the product and agree on the characteristics of the ‘ideal’ user. 01— Understand — Define hello@boldare.com
- 14. hello@boldare.com It’s time to build and the focus here is not on a finished product but a prototype that can be tested with a sample of users. 04— Prototype 03 At this stage, we come up with options, using techniques like wireframing and moodboards to present our innovation to the client and enable them to make informed choices concerning the UX and overall design. — Ideate
- 15. Following the testing, the user feedback is collated and analyzed with the results feeding into the next cycle of the design process, creating further improvements. 05— Test “Good UX can increase the revenue by 400%” Source: XYZ We'd love to help with your product. Let’s Talk hello@boldare.com
- 16. hello@boldare.com The benefits of our design process for you —
- 17. hello@boldare.com 01. Money and time savings 03. An easy-scaling product 02. Full control By producing prototypes and/ or MVPs in rapid increments, we test versions of the product and change it in response to feedback. The process is quick, flexible, and results in a product well- aligned to both client and user requirements and needs. The client’s Product Owner is a member of the project team, with full transparency and insight. You can adjust the direction of the project as and when the needs or aims change. The result of this flexibility is a better quality product. Right from the start of your product design, we look at how to scale your product for maximum market fit and share. At Boldare, the process of making rapid changes in response to user feedback is built into your product’s DNA.
- 18. @boldarecom