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WordPress	
  Can	
  Do	
  That	
  




                             WordPress	
  Can	
  Do	
  That	
  
About	
  Me:	
  Jess	
  Jurick	
  
•  Senior	
  Web	
  Strategist	
  @	
  10up	
  LLC,	
  a	
  
   WordPress	
  development	
  &	
  strategy	
  agency	
  
•  Over	
  4	
  years	
  of	
  experience	
  developing	
  
   interacCve	
  strategies	
  for	
  top	
  brands,	
  non-­‐
   profits,	
  and	
  start-­‐ups	
  
•  Dozens	
  of	
  clients,	
  from	
  universiCes	
  like	
  URI	
  to	
  
   WordPress.com	
  VIP	
  clients	
  like	
  Universal	
  
   Sports	
  and	
  TechCrunch	
  
•  @jessjurick	
  

                                                         WordPress	
  Can	
  Do	
  That	
  
What	
  is	
  this	
  session	
  about?	
  	
  
•  Exploring	
  the	
  power	
  of	
  WordPress	
  by	
  
   examining:	
  
    –  Unique	
  frontend	
  experiences	
  
    –  Customized	
  backend	
  publishing	
  experiences	
  
    –  Themes	
  &	
  plug-­‐ins	
  
•  Inspiring	
  you	
  to	
  expect	
  more!	
  



                                                    WordPress	
  Can	
  Do	
  That	
  
Common	
  Myths	
  About	
  WordPress	
  
•      Design	
  limitaCons	
  
•      Technical	
  limitaCons	
  
•      Inability	
  to	
  scale	
  
•      Security	
  issues	
  
	
  




                                      WordPress	
  Can	
  Do	
  That	
  
The	
  Debunkers	
  
•  WordPress	
  sites	
  don’t	
  have	
  to	
  look	
  the	
  same	
  
•  Custom	
  post	
  types	
  and	
  robust	
  APIs	
  allow	
  
     skilled	
  devs	
  to	
  extend	
  WordPress	
  to	
  do	
  
     amazing	
  things	
  
•  WordPress.com	
  hosts	
  35	
  million	
  +	
  sites	
  	
  
•  No	
  major	
  security	
  issues	
  in	
  a	
  few	
  years	
  
•  Powers	
  nearly	
  15%	
  of	
  the	
  world’s	
  top	
  sites,	
  
     and	
  22%	
  of	
  acCve	
  new	
  sites	
  in	
  the	
  US	
  
	
  
                                                       WordPress	
  Can	
  Do	
  That	
  
Twenty	
  Eleven	
  
•  Simple,	
  blog	
  
   focused	
  theme	
  
•  Powerful	
  
   customizaCon	
  
   opCons	
  




                                           WordPress	
  Can	
  Do	
  That	
  
Twenty	
  Eleven	
  




                       WordPress	
  Can	
  Do	
  That	
  
Twenty	
  Twelve	
  
•  Website	
  focused	
  
   with	
  blog	
  
   undertones	
  
•  Strong	
  typography,	
  
   clean	
  layout	
  
•  Even	
  more	
  
   customizaCon	
  
   opCons!	
  



                                          WordPress	
  Can	
  Do	
  That	
  
Twitchy.com	
  
•  Twi[er	
  curaCon	
  
   site	
  with	
  unique	
  
   social	
  integraCon	
  
•  oEmbed	
  to	
  allow	
  
   for	
  easy	
  
   embedding	
  of	
  
   tweets	
  
•  Unique	
  design	
  with	
  
   disCnct	
  featured	
  
   content	
  areas	
  


                                          WordPress	
  Can	
  Do	
  That	
  
Blondie.net	
  
•  Mainstream	
  music	
  
   group	
  
•  Unique	
  design/UX	
  
   employing	
  scroll	
  vs.	
  
   typical	
  menu	
  
   structure	
  
•  Not	
  just	
  a	
  blog,	
  but	
  
   a	
  complete	
  digital	
  
   hub	
  


                                                  WordPress	
  Can	
  Do	
  That	
  
LifeAndTimes.com	
  
•  JayZ’s	
  new	
  lifestyle	
  
   magazine	
  
•  Highly	
  visual	
  
   navigaCon	
  model,	
  
   emphasis	
  on	
  
   mulCmedia	
  
   content	
  
•  Not	
  just	
  a	
  blog,	
  but	
  
   a	
  digital	
  magazine	
  


                                          WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  
•  Major	
  TV	
  network	
  
•  UClizing	
  custom	
  
   post	
  types	
  to	
  
   manage	
  page	
  skins,	
  
   schedules,	
  and	
  
   video	
  content	
  
•  140,000	
  +	
  live	
  
   streams	
  during	
  the	
  
   Boston	
  Marathon	
  


                                   WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  




                    WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  




                    WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  




                    WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  




                    WordPress	
  Can	
  Do	
  That	
  
UniversalSports.com	
  




                    WordPress	
  Can	
  Do	
  That	
  
Rhode	
  Island	
  Energy	
  
•  Online	
  hub	
  for	
  
   energy	
  usage	
  data	
  
   from	
  across	
  RI	
  
•  Liberal	
  use	
  of	
  page	
  
   templates	
  for	
  
   ulCmate	
  flexibility	
  
•  Easy	
  embed	
  
   support	
  for	
  Flash-­‐
   based	
  maps	
  and	
  
   on-­‐the-­‐fly	
  graphing	
  
   wizard	
  

                                            WordPress	
  Can	
  Do	
  That	
  
Rhode	
  Island	
  Energy	
  




                          WordPress	
  Can	
  Do	
  That	
  
eMusic	
  
•  Music	
  subscripCon	
  
   service	
  
•  6	
  million	
  visits	
  per	
  
   month	
  
•  400,000	
  subscribers	
  
•  Lots	
  of	
  custom	
  
   publishing	
  interfaces	
  
•  h[p://wordpress.tv/
   2011/09/08/sco[-­‐
   taylor-­‐wordpress-­‐in-­‐
   the-­‐enterprise-­‐at-­‐
   emusic/	
  

                                                WordPress	
  Can	
  Do	
  That	
  
ArgoMT	
  
•  Online	
  translaCon	
  
   service	
  
•  Use	
  of	
  custom	
  post	
  
   types	
  to	
  make	
  
   content	
  
   management	
  a	
  
   breeze	
  
•  IntegraCon	
  with	
  
   Argo’s	
  online	
  
   applicaCon	
  


                                             WordPress	
  Can	
  Do	
  That	
  
ArgoMT	
  




             WordPress	
  Can	
  Do	
  That	
  
BroadbandMap.gov	
  
•  Allows	
  users	
  to	
  
   view	
  broadband	
  
   availability	
  across	
  
   every	
  
   neighborhood	
  in	
  
   the	
  United	
  States	
  
•  Supports	
  25	
  million	
  
   data	
  records	
  

	
  
                                   WordPress	
  Can	
  Do	
  That	
  
Theme	
  Libraries	
  
•  Lots	
  of	
  off	
  the	
  shelf	
  
   theme	
  opCons	
  for	
  
   specific	
  niches	
  
•  Ones	
  to	
  check	
  out:	
  
   WooThemes,	
  
   StudioPress,	
  and	
  
   ThemeForest	
  	
  




                                                   WordPress	
  Can	
  Do	
  That	
  
Plug-­‐ins	
  
•  Yep,	
  there’s	
  probably	
  
   a	
  plug-­‐in	
  for	
  that	
  
•  Pro	
  Tips:	
  
    –  Be	
  selecCve	
  
    –  Keep	
  your	
  plug-­‐ins	
  up	
  
       to	
  date	
  
    –  Avoid	
  plug-­‐ins	
  that	
  
       replicate	
  core	
  
       funcConality	
  


                                                      WordPress	
  Can	
  Do	
  That	
  
Gravity	
  Forms	
  




                       WordPress	
  Can	
  Do	
  That	
  
WooCommerce	
  




                  WordPress	
  Can	
  Do	
  That	
  
bbPress	
  




              WordPress	
  Can	
  Do	
  That	
  
BuddyPress	
  
•  Add	
  a	
  social	
  network	
  
   to	
  your	
  WordPress	
  
   implementaCon	
  
•  Features	
  include:	
  	
  
    –  AcCvity	
  streams	
  
    –  User	
  groups	
  
    –  Extended	
  profiles	
  
    –  Private	
  messaging	
  



                                             WordPress	
  Can	
  Do	
  That	
  
Want	
  more	
  inspiraPon?	
  
•  WordPress.com	
  VIP	
  News:	
  
   h[p://vip.wordpress.com/blog/	
  
•  WordPress	
  Showcase:	
  
   h[p://wordpress.org/showcase/	
  
•  BuddyPress	
  Showcase:	
  
   h[p://buddypress.org/showcase/	
  
•  Code	
  Poet:	
  
   h[p://build.codepoet.com/	
  
                                        WordPress	
  Can	
  Do	
  That	
  
WordPress	
  Can	
  Do	
  That	
  
                 by	
  Jess	
  Jurick	
  
                  @jessjurick	
  
                            	
  



Slides	
  will	
  be	
  available	
  at	
  10up.com!	
  



                                              WordPress	
  Can	
  Do	
  That	
  

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WordPress Can Do That

  • 1. WordPress  Can  Do  That   WordPress  Can  Do  That  
  • 2. About  Me:  Jess  Jurick   •  Senior  Web  Strategist  @  10up  LLC,  a   WordPress  development  &  strategy  agency   •  Over  4  years  of  experience  developing   interacCve  strategies  for  top  brands,  non-­‐ profits,  and  start-­‐ups   •  Dozens  of  clients,  from  universiCes  like  URI  to   WordPress.com  VIP  clients  like  Universal   Sports  and  TechCrunch   •  @jessjurick   WordPress  Can  Do  That  
  • 3. What  is  this  session  about?     •  Exploring  the  power  of  WordPress  by   examining:   –  Unique  frontend  experiences   –  Customized  backend  publishing  experiences   –  Themes  &  plug-­‐ins   •  Inspiring  you  to  expect  more!   WordPress  Can  Do  That  
  • 4. Common  Myths  About  WordPress   •  Design  limitaCons   •  Technical  limitaCons   •  Inability  to  scale   •  Security  issues     WordPress  Can  Do  That  
  • 5. The  Debunkers   •  WordPress  sites  don’t  have  to  look  the  same   •  Custom  post  types  and  robust  APIs  allow   skilled  devs  to  extend  WordPress  to  do   amazing  things   •  WordPress.com  hosts  35  million  +  sites     •  No  major  security  issues  in  a  few  years   •  Powers  nearly  15%  of  the  world’s  top  sites,   and  22%  of  acCve  new  sites  in  the  US     WordPress  Can  Do  That  
  • 6. Twenty  Eleven   •  Simple,  blog   focused  theme   •  Powerful   customizaCon   opCons   WordPress  Can  Do  That  
  • 7. Twenty  Eleven   WordPress  Can  Do  That  
  • 8. Twenty  Twelve   •  Website  focused   with  blog   undertones   •  Strong  typography,   clean  layout   •  Even  more   customizaCon   opCons!   WordPress  Can  Do  That  
  • 9. Twitchy.com   •  Twi[er  curaCon   site  with  unique   social  integraCon   •  oEmbed  to  allow   for  easy   embedding  of   tweets   •  Unique  design  with   disCnct  featured   content  areas   WordPress  Can  Do  That  
  • 10. Blondie.net   •  Mainstream  music   group   •  Unique  design/UX   employing  scroll  vs.   typical  menu   structure   •  Not  just  a  blog,  but   a  complete  digital   hub   WordPress  Can  Do  That  
  • 11. LifeAndTimes.com   •  JayZ’s  new  lifestyle   magazine   •  Highly  visual   navigaCon  model,   emphasis  on   mulCmedia   content   •  Not  just  a  blog,  but   a  digital  magazine   WordPress  Can  Do  That  
  • 12. UniversalSports.com   •  Major  TV  network   •  UClizing  custom   post  types  to   manage  page  skins,   schedules,  and   video  content   •  140,000  +  live   streams  during  the   Boston  Marathon   WordPress  Can  Do  That  
  • 13. UniversalSports.com   WordPress  Can  Do  That  
  • 14. UniversalSports.com   WordPress  Can  Do  That  
  • 15. UniversalSports.com   WordPress  Can  Do  That  
  • 16. UniversalSports.com   WordPress  Can  Do  That  
  • 17. UniversalSports.com   WordPress  Can  Do  That  
  • 18. Rhode  Island  Energy   •  Online  hub  for   energy  usage  data   from  across  RI   •  Liberal  use  of  page   templates  for   ulCmate  flexibility   •  Easy  embed   support  for  Flash-­‐ based  maps  and   on-­‐the-­‐fly  graphing   wizard   WordPress  Can  Do  That  
  • 19. Rhode  Island  Energy   WordPress  Can  Do  That  
  • 20. eMusic   •  Music  subscripCon   service   •  6  million  visits  per   month   •  400,000  subscribers   •  Lots  of  custom   publishing  interfaces   •  h[p://wordpress.tv/ 2011/09/08/sco[-­‐ taylor-­‐wordpress-­‐in-­‐ the-­‐enterprise-­‐at-­‐ emusic/   WordPress  Can  Do  That  
  • 21. ArgoMT   •  Online  translaCon   service   •  Use  of  custom  post   types  to  make   content   management  a   breeze   •  IntegraCon  with   Argo’s  online   applicaCon   WordPress  Can  Do  That  
  • 22. ArgoMT   WordPress  Can  Do  That  
  • 23. BroadbandMap.gov   •  Allows  users  to   view  broadband   availability  across   every   neighborhood  in   the  United  States   •  Supports  25  million   data  records     WordPress  Can  Do  That  
  • 24. Theme  Libraries   •  Lots  of  off  the  shelf   theme  opCons  for   specific  niches   •  Ones  to  check  out:   WooThemes,   StudioPress,  and   ThemeForest     WordPress  Can  Do  That  
  • 25. Plug-­‐ins   •  Yep,  there’s  probably   a  plug-­‐in  for  that   •  Pro  Tips:   –  Be  selecCve   –  Keep  your  plug-­‐ins  up   to  date   –  Avoid  plug-­‐ins  that   replicate  core   funcConality   WordPress  Can  Do  That  
  • 26. Gravity  Forms   WordPress  Can  Do  That  
  • 27. WooCommerce   WordPress  Can  Do  That  
  • 28. bbPress   WordPress  Can  Do  That  
  • 29. BuddyPress   •  Add  a  social  network   to  your  WordPress   implementaCon   •  Features  include:     –  AcCvity  streams   –  User  groups   –  Extended  profiles   –  Private  messaging   WordPress  Can  Do  That  
  • 30. Want  more  inspiraPon?   •  WordPress.com  VIP  News:   h[p://vip.wordpress.com/blog/   •  WordPress  Showcase:   h[p://wordpress.org/showcase/   •  BuddyPress  Showcase:   h[p://buddypress.org/showcase/   •  Code  Poet:   h[p://build.codepoet.com/   WordPress  Can  Do  That  
  • 31. WordPress  Can  Do  That   by  Jess  Jurick   @jessjurick     Slides  will  be  available  at  10up.com!   WordPress  Can  Do  That