WordPress in Business
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The document discusses the integration of WordPress in business, focusing on developing effective digital and social strategies. It emphasizes the importance of aligning strategies with company goals and measuring impact through appropriate metrics. Key points include brainstorming potential strategies, assessing fit, and understanding the ROI of social initiatives.
WordPress in Business
- 1. WordPress in Business Robert van Eekhout @robertvane
- 4. Agenda • Digital versus Social Strategies • Examples – WordPress for Branding – WordPress for Research/Innovation – WordPress for 4 p’s • Introduction PayPress
- 5. Digital versus Social Strategies Article by Mikotaj Jan Piskorski a.k.a Misiek Harvard Business Review, nov 2011
- 8. Hi, may I introduce you to someone? Photo: Pandrina, Flickr
- 9. That’s Digital versus Social!
- 10. Needs of people online… 1. Meet new people 2. Strengthen existing relationships
- 11. So, if you fulfill those needs, then you have a successful social strategy!
- 13. Goals of the company 1. Reduce costs 2. Increase willingness to pay
- 17. Creating a Social Strategy • Brainstorm on four possible Social Strategies • Eliminate strategies until you keep one – Social Utility Test – Social Solution Test (hard-to-copy?) – Business Value Test What works is what fits!
- 18. How a WordPress Website (Social Strategy) has impact on different organizational levels
- 21. Marketing Strategy { Segmenting Targetting Positioning
- 22. Marketing Tactics { Price Place Promotion Product
- 28. ROI # of visits, likes, tweets is NOT a metric It gives you a clou But it does not tell you the whole story
- 29. ROI • Metrics could be: – # of ideas for innovation – Associations with or awareness of the brand before and after the blog (Yourhosting) – Increase in sales (compare before and after)
- 30. WordPress in Business … what you can do
- 36. Summary • Determine what of the four Social Strategies your WordPress project fits in • Determine the impact on the organizational level • Determine the right metrics (ROI) • Check out PayPress ;)