WordPress SEO - A Brief Introduction
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The document provides a comprehensive introduction to WordPress SEO, covering essential topics such as keywords, URL structure, categories and tags, site speed, mobile friendliness, SEO plugins, data collection, and database optimization. It emphasizes the importance of keywords and the different URL formats, as well as the role of site speed in enhancing user experience. Additionally, it highlights popular SEO plugins and best practices for maintaining backups and optimizing databases.
WordPress SEO - A Brief Introduction
- 1. WordPress SEO A Brief Introduction
- 2. What We Will Discuss 1. Keywords 2. URL Structure 3. Categories & Tags 4. Site Speed, Mobile Friendliness, & User Experience 5. SEO Plugins 6. Data Collection 7. Database Optimization, Backups, & Updates
- 3. Keywords
- 4. Keywords & SEO Fact 1. Menu Items 2. Page Titles 3. Subtitles 4. URLs 5. Image File Names 6. Image Alt Tag 7. Image Description 8. Meta Title & Description 9. Body Content Fiction 1. Keyword Density 2. Meta Keyword Tag 3. Bold/Italic Text 4. Multiple H1 5. Target High Traffic 6. No Research Required
- 6. Human and Machine Readable ● Default - An example of the default structure is ○ http://www.sample.com/?p=123 ● Day and name - An example of the day and name based structure is ○ http://www.sample.com/2008/03/31/sample-post/ ● Month and name - An example of the month and name based structure is ○ http://www.sample.com/2008/03/sample-post/ ● Numeric - An example of the numeric structure is ○ http://www.sample.com/archives/123 ● Post name - An example of the post name structure is ○ http://www.sample.com/sample-post
- 8. Chapters & Index Think of Categories as the Chapters of the book that is your website. This makes Tags the Index of that book.
- 9. Site Speed, Mobile Friendliness, & User Experience
- 10. Make it Fast & Friendly ● Google wants your website to load in under 0.5 seconds, but you only need to be faster than your competition. ● Since 2017, more than 50% of all web traffic is mobile phones. ● Simply addressing site speed and user experience, OptSus doubled the conversion rate for a real estate client in 3 months. ● OptSus WP Site Speed
- 11. SEO Plugins
- 12. SEO Helping Hand In rank order, the most popular SEO Plugins are: 1. Yoast SEO 2. All In One SEO Pack 3. The SEO Framework
- 13. Data Collection
- 14. Tracking Pixels & Performance ● Google Search Console (2 or 4 properties) ○ With & without WWW ○ HTTP & HTTPS ● Google Tag Manager ○ Google Analytics ○ Facebook Pixel ● Bing Webmaster Tools ○ Bing Universal Event Tracking
- 15. Database Optimization, Backups, & Updates
- 16. WordPress Management ● Backup (Updraft Plus) ○ Do you have a backup? ○ Can you restore the site using that backup? ● Updates ○ Check for updates daily ○ Can you fix the “White Screen of Death”? ● Database Optimization (WP-Optimize) ○ Check weekly to improve speed & reduce backup size ○ Remove database clutter & defragment tables
- 17. Frank Jones Frank@OptSus.com WordPress Help Desk OptSus.com/events