Work4 presentation
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Work4 is a leader in social recruiting solutions, utilized by over 500 companies including 47 Fortune 500 firms, and is recognized for its innovative technology and integration with major applicant tracking systems. The document discusses global recruitment trends emphasizing the importance of social media platforms like Facebook, Twitter, and Instagram in connecting with both active and passive candidates. It provides examples of successful case studies showcasing the effectiveness of social job postings in increasing candidate engagement and applications.
Work4 presentation
- 1. The Future of Recruitment in a Social World
- 2. Work4: the Global Leader in Social Recruiting Solutions “One of those “Why didn’t someone think of this sooner?” kind of solutions” “The Smartest Recruiting Technologies I’ve Seen” #1 Customer Base 47+ Fortune 500 companies use our product 500+ companies use our products, including the French Army and the French Fire Fighters #1 Technology Multi-awards technology 4 patents pending #1 HR Partner of Facebook Facebook uses our solution #1 Partners Work4 integrates with all the main ATS and job posting solutions FORTUNE 500 2012
- 3. Agenda 1 2 3 Global Trends in Recruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 4. The Social Media Recruiting Era Social Career Page Employer branding where candidate spend time Targeted Jobs Active or passive & qualified applications Career Site Values & opportunities Online job board Traffic for active profiles 2010’s Social Era 2016 Key figures Advent of Internet 2000’s
- 5. 3,5 billion social media users 3 on 7 minutes online are spent on social media 4.75 billion content items shared daily #1 Social is ready for Recruiting
- 6. #2 HR marketing & brand Awareness matter
- 7. #3 Recommendation matters Referrals are 2x more likely to stay longer in the company
- 8. 65% of recruiters use Facebook for their sourcing 70% of recruiters will increase by 20% their investment in social recruiting in 2016
- 9. Agenda 1 2 3 Global Trends in Recruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 10. Key concerns that matter to Recruiters Mobile Capture mobile candidates Targeting Target the right candidates Audience & Engagement Reach & Engage with passive candidates
- 11. 00:23 00:17 Source : Nielsen NetView - juillet 2012 | Mashable.com 06:06 Engagement: 6.5 hours spent on Facebook and Twitter monthly Twitter LinkedIn 00:21Instagram
- 12. Facebook Audiences Statistics: What are the users’ characteristics? In Australia and in Canberra 15M users 53% female 47% male 5% Government Employees 10 ads clicked on average / user / month 91% use their mobile to access Facebook 240K users 53% female 47% male 13% Government Employees 10 ads clicked on average / user / month 89% use their mobile to access Facebook
- 13. Australians use Facebook more than LinkedIn to search for jobs Out of 12 000 Australian candidates: 61% 45% 11% 34% use social media to find work Source: smartcompany.com.au
- 14. 100x /day 10-15x /day 70%use mobile as primary access Source: Facebook | Twitter | Statista Mobile has become the primary access for Social media platforms 59%connect to Instagram at least once a day
- 15. Candidates can be easily targeted 100% users provide location 70% users provide company, work position, or education information.
- 16. 60% Passive candidates 15% Stable in their jobs 25% Active candidates Recruitment gap: Facebook & Twitter vs classic plateforms
- 17. But Social Media hasn’t been made for Recruiters SOCIAL MEDIA IS MADE FOR MARKETERS, NOT RECRUITERS BUY ME 50% OFF
- 18. Our mission is to build technology to allow recruiters to hire the best candidates on Facebook
- 19. Agenda 1 2 3 Global Trends in Recruiting Social Recruiting through Facebook, Twitter and Instagram Work4’s Solutions
- 20. Social Job PostingFacebook Career App
- 21. Use Facebook targeting capabilities to broadcast jobs to relevant candidates Social Job Posting
- 22. Target the right candidates based on location, education, professional experience Reach candidates whether they are active or not Performance is guaranteed Measure conversion and ROI Social Job Posting
- 23. Work4’s Ad publishing technology: From the ATS to Facebook Our technology extracts your job DNA from your ATS We create your job ad using your job DNA + picture We define your ad’s audience and spread it only to your target Web Site
- 24. Social Job Posting Candidate Workflow (1/2) 1st Step: The candidate clicks on the ad
- 25. Social Job Posting Candidate Workflow (2/2) 2nd Step: The candidate is redirected to the job offer on your career website
- 26. Nielsen’s needs • 40 to 50 open jobs each month. Our solution: Social Job Posting • 10K monthly budget to promote 20 jobs • Monthly rotation of jobs • Fully automated campaign and targeting generation • In-Facebook apply form The results • 1,856,700 impressions per month • 10,000 clicks per month on the Ad • 300 applications per month in average Business Case: Nielsen Recruits on Facebook
- 27. Burger King recruits Restaurant Directors & Managers with SJP Burger King’s Needs • Recruit restaurant managers and waiters to launch its implementation on the French market Our Solutions: Social Job Posting • 14K € budget to promote jobs • Fully automated campaign and targeting generation • On/Off feature to monitor ads in 10+ cities • Director, Manager and Waiter positions to fill The Results • 3,548M impressions generated • 29,000 clicks on Burger King’s ads • 2 987 Applications received • 49 positions filled
- 28. Publish jobs on Facebook and easily share them across your social media Facebook Career App
- 29. Facebook Career App Helps companies leverage their Employer Brand on Facebook Helps companies leverage their Employees’ own networks for referrals
- 30. Boost Your Jobs’ Visibility by Sharing Them Across Social Networks
- 31. Facebook Career App PepsiCo’s Case Study 150,000+ fans 9,100+ subscribers to job alerts 2,000+ employees automatically sharing jobs to their own social networks 11,000+ monthly job views 2,900+ monthly apply clicks
- 32. Lisa Pezzolla, Senior Talent Acquisition Specialist - Avis Budget Group “Our experience using Work4’s Social Job Posting has been fantastic: we have seen increased traffic for many of our positions and the return on investment even surpassed our expectations. It has definitely been one of the best sourcing solution that we have invested in since I joined the HR department.”