Writing a Pitch
- 2. INSTRUCTIONS • REMEMBER BACK TO THE COMMISSION – WHAT WERE THE CLIENT CRITERIA? • THINK WHAT A PITCH ACTUALLY IS • RELATE TO THE ASSESSMENT CRITERIA • RELATE BACK TO THE IDEAS GENERATION IN TOPIC A • STRUCTURE THE PITCH APPROPRIATELY
- 3. WHAT IS A PITCH? • A PITCH IS A WAY TO SELL AN IDEA RESULTING FROM A COMMISSION. THE PITCH NEEDS TO GRAB THE ATTENTION OF THE CLIENT AND MAKE THEM EXCITED ABOUT IT. • THE PITCH SHOULD BE CONCISE AND TO THE POINT. IT NEEDS TO BE PERSUASIVE – ENCOURAGING THE CLIENT TO PICK YOUR IDEA • THE PITCH SHOULD INCLUDE CLEAR DETAILS ABOUT THE CONTENT, AIMS, AND TARGET AUDIENCE
- 4. ASSESSMENT CRITERIA – THE PITCH
- 5. BAND 3 - ASSESSMENT CRITERIA • PRODUCTION – UNDERSTANDING OF MEDIA PRODUCTION, THE IDEAS ARE REALISTIC IN TERMS OF PRODUCTION • RELEVANT – CLEARLY RELEVANT TO THE BRIEF – REFERENCE TO CLIENT CRITERIA • COMMUNICATION – CLEARLY STRUCTURED AND PERSUASIVE WITH COMPLEX IDEAS
- 6. DEVELOPING THE PITCH • CONTENT – WHAT IS THE MAIN ISSUE YOUR PROMO WILL ADDRESS? • CONTRIBUTORS – WHO IS THE PROMO FOCUSED ON? WHO ELSE IS IN IT? • STYLE – WHAT IDEAS DO YOU HAVE FOR THE VISUAL STYLE (CAMERAWORK, EDITING), THE USE OF SOUND, THE MISE-EN-SCENE (SETTINGS, LIGHTING, PROPS ETC.)? Before you begin the pitch you need to make sure you have a clear idea of what will happen in the promo video. This should include:
- 7. STRUCTURING THE PITCH • INTRODUCTION – GRAB THE READERS ATTENTION – WHY SHOULD THEY PAY ATTENTION TO YOUR IDEA? • OUTLINE – CLEARLY EXPLAIN THE IDEA. WHY WILL IT BE SUCCESSFUL IN EACH AREA? REFER TO THE VISUAL STYLE AND SOUNDSCAPE • TARGET AUDIENCE – HOW WILL THE IDEA APPEAL TO THE TARGET AUDIENCE? • PURPOSE – HOW DOES THE IDEA FULFIL THE PURPOSE OF THE BRIEF? • INSTITUTION – HOW ARE THE IDEAS SUITED TO THE CLIENT? • SUCCESS – SUMMARISE WHY IT WILL BE SUCCESSFUL. WHY SHOULD THE CLIENT COMMISSION YOUR PROMO VIDEO? NO MORE THAN 500 WORDS IN TOTAL – BE PERSUASIVE!