1) The document discusses Pirsig's book "Zen and the Art of Motorcycle Maintenance" and its criticism of how writing is traditionally taught through imitation rather than focusing on cultivating quality.
2) It argues that students have a tacit understanding of quality in writing and that assessing peer assignments can help students learn, without explicit criteria.
3) The document proposes teaching writing as a design process, where students think and act like designers by embracing possibilities, understanding constraints, and continually improving through analysis.