Writing reports and proposals (business etiquette ppt)
- 1. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 1/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 1 Writing Writing Reports and Proposals Reports and Proposals
- 2. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 2/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 2 Planning Writing Completing Analyze Situation Gather Information Select Medium Get Organized Revise Produce Proofread Distribute Adapt to the Audience Compose the Message Th ree Th ree- -Step Writing Process Step Writing Process
- 3. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 3/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 3 Audience Adaptation Audience Adaptation Learn Their Needs Build Relationships Control Style and Tone
- 4. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 4/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 4 Reports and Proposals Reports and Proposals The Introduction The Introduction Closing Section Closing Section Body Sections Body Sections
- 5. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 5/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 5 The Introduction The Introduction Report Context Report Context Main Ideas Main Ideas Subject Subject or Purpose or Purpose Overall Tone Overall Tone
- 6. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 6/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 6 The Body Sections The Body Sections Present Analyze Interpret Support
- 7. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 7/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 7 The Closing Section The Closing Section Emphasize Main Points Emphasize Main Points Summarize Benefits Summarize Benefits Reinforce Structure Reinforce Structure
- 8. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 8/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 8 Drafting Report Content Drafting Report Content Balanced Clear and Logical Documented Properly Accurate Complete
- 9. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 9/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 9 Report Introduction Report Introduction Authorization Authorization Scope Scope Sources and Methods Sources and Methods Limitations Limitations Problem/Purpose Problem/Purpose Background Background Terms and Definitions Terms and Definitions Report Organization Report Organization
- 10. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 10/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 10 The Report Body The Report Body Explanations of problem/opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis Advantages, disadvantages, costs, and benefits
- 11. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 11/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 11 The Report Body The Report Body Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Supporting reasons for conclusions and recommendations
- 12. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 12/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 12 The Report Closing The Report Closing Recommendations Action Plans Conclusions Key-Item Summary
- 13. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 13/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 13 Proposal Proposal D rafting Proposal Content D rafting Proposal Content Introduction Introduction Body Body Closing Closing Attention Attention Interest Interest Desire Desire Action Action Solicited Solicited Proposal Proposal Unsolicited Unsolicited Proposal Proposal
- 14. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 14/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 14 Demonstrate Demonstrate Your Knowledge Your Knowledge Research Research the Competition the Competition Adopt a Adopt a ³You´ Attitude ³You´ Attitude Provide Provide Concrete Examples Concrete Examples Offer a Offer a Workable Proposal Workable Proposal Present an Present an Attractive Package Attractive Package Strategies for S u ccess Strategies for S u ccess
- 15. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 15/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 15 Proposal Introduction Proposal Introduction Problem or Problem or Opportunity Opportunity Scope of Scope of Delimitations Delimitations Proposed Proposed Solution Solution Organization Organization
- 16. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 16/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 16 The Proposal Body The Proposal Body Qualifications Qualifications Proposed Proposed Approach Approach Detailed Cost Detailed Cost Work Plan Work Plan
- 17. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 17/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 17 The Proposal Closing The Proposal Closing Restate Restate Qualifications Qualifications Summarize Summarize Key Points Key Points Obtain Obtain Commitment Commitment Emphasize Emphasize Benefits Benefits
- 18. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 18/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 18 D rafting Online Content D rafting Online Content Build trust with intended audiences Adapt content for global audience Compose web-friendly content Use in a concise, skimmable format Include effective links
- 19. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 19/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 19 Words Sentences Paragraphs Words Sentences Paragraphs Readability Frameworks Relationships Readability Frameworks Relationships Introductions Summaries Overviews Introductions Summaries Overviews H elp Readers Find Th eir Way H elp Readers Find Th eir Way Previews and Reviews Transitional Devices Headings and Links
- 20. 5/12/2018 Bovee Bct09 Basic 14 - slidepdf.com http://slidepdf.com/reader/full/bovee-bct09-basic-14 20/20 © Prentice Hall, 2008 Business Communication Today, 9e Chapter 14 - 20 Technology for Technology for Reports and Proposals Reports and Proposals Templates Templates Embedded Files Embedded Files Electronic Electronic Documents Documents Linked Files Linked Files Electronic Forms Electronic Forms Multimedia Multimedia Documents Documents