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Digital Asset Collections and
Course Materials: Yale University

Pam Patterson
Senior Instructional Technologist, Yale University


Cindy Valladares
Product Marketing Manager, Extensis


  AGENDA:
    Yale Case Study
    DAM Best Practices
    Q&A
Digital Asset Collections and
Course Materials: Yale University


Pam Patterson
Senior Instructional Technologist
Instructional Technology Group
Academic Media and Technology
Yale University
Yale Instructional Technology Group

    ITG’s Mission                     My Role – Project Lead
      Faculty of Arts and Sciences     DAM & digital media creation
      Help with technology             Classroom presentations
      Exceed expectations              Website, Blogs, Wikis
      R&D emerging technologies        Intern program




3
Yale and ITG Stats

    Yale
      78 major areas of study
      Approx 5200 students
      Approx 1100 faculty


    ITG
      3 instructional technologists
      1 instructional designer
      1 web developer
      12 student interns
4
ITG Portfolio Stats

      50 served and active catalogs
      100s to 10,000s of assets
      50 faculty & 19 staff licenses
      2 servers running PS 8.5 and NP 8.5
      12 active NetPublish sites




5
Addressing Personal Collection Needs

    Before DAM
      Collections on faculty machines
      File name collisions
      Nested folder structures
      Hard to find assets
      Unable to share assets




6
Addressing Personal Collection Needs

    Challenges
      Identify and organize assets
      Changing file structures
      Multiple metadata authors
      Multiple file formats and file sizes
      Varied client web output needs
      Novice technical users




7
Requirements for DAM Solution

      Shared catalogs
      Multiple editors
      Dynamic web output
      Extensible metadata
      Visual catalogs
      Custom views and fields
      Import and export large datasets
      Galleries and subsets




8
Extensis Solution: Implementation

      2 Windows boxes
      Partnership with Library and Visual Resource Collection
      Photography Services and Clip Capture
      Standardized file naming convention
      Interns to organize and convert digital assets
      Training provided




9
Results and Benefits

       Faculty fully leverages all digital assets
       Students: review materials dynamically
       Partnership with library:
        -  Consistent metadata structures
        -  Content specialists




10
Workflow: From Personal Photography
               to Database




11
Course Image Set




12
Workflow: From Slides to Website




13
Slide Review Site




14
Slide Review Site




15
Workflow: Teaching Collection




16
Media Sets




17
Next Steps

       Leverage XMP with Adobe
       Script exporting of data
       Build customized NP templates
       Standardize fields for catalog templates
       GPS units for traveling faculty




18
DIGITAL ASSET MANAGEMENT
BEST PRACTICES




Cindy Valladares
Product Marketing Manager, Extensis
What is DAM?


     Tasks and Decisions About your Assets:
       Ingesting
       Annotating
       Cataloguing
       Storing
       Retrieving


       Reduce Time & Costs
       Maximize ROI
       Faster Services & Products
       Streamline Compliance
20
DAM Market


       SMB DAMs
       Enterprise DAMs




21
DAM Market


       SMB DAMs
       Enterprise DAMs
       (Cataloguers)




22
DAM Market


       SMB DAMs
       Enterprise DAMs
       (Cataloguers)
       Hosted DAMs
       Platform DAMs




23
DAM Best Practices


       Involve Main Stakeholders
       Understand your Now
       Define your Future Workflow
       Schema, Taxonomy, Folksonomy and Metadata
       Organize Assets
       Archive and Back Up
       Asset Distribution




24
Involve Main Stakeholders


       Part of the Solution
      (Not the Problem)
       Share Logic for Managing Assets
       Gather Data on Existing Processes
       Listen to Pains/Problems/Bottlenecks
       Address Business Issues




25
Understand Your Now


       Current Business Processes
       Existing Organizational Structure
       Hardware/Software Infrastructure
       Identify Your Pain Points
       Consensus on What to Improve




26
Define Your Future Workflow


       Set Up Goals
       Identify Tasks
       Create Role-Based Responsibilities
       Assign Roles to Individuals
       Define your Desired Workflow




27
Schema, Taxonomy, Folksonomy,
     Metadata

       Be Practical and Consistent
       Schema: Framework or Structure (List of Fields)
          Crucial Info
          Nice to Have
          Can Live Without
       Taxonomy: Controlled Vocabulary
       Folksonomy: Collaborative Method
       Metadata: Data About Your Data



28
Organizing Your Assets


       Catalogs
       Folder Structure and Hierarchies
       Naming Convention
          Be aware of cross-platform consideration
          Spaces or underscores?
          Dates simple and consistent
          Rename files – avoid same file name in different folders




29
Archive and Back Up


       Archive to Server
       Back-Up Files
          Invaluable in terms of recovering
           files accidentally lost
          Get them out of the building




30
Asset Distribution


       Multiple Audiences
       Controlled Distribution
       Self-Service Portal
       Ability to Easily Make Asset Request


        http://bigshoe.extensis.com
        http://medic.extensis.com
        http://widgets.extensis.com


31
Additional Resources


       Portfolio Server Live & On-Demand Webcasts
       http://www.extensis.com/webcasts


       DAM Best Practices Guide
       http://www.extensis.com/dambpg




32

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Yale University: Digital Asset Collections and Course Materials

  • 1. Digital Asset Collections and Course Materials: Yale University Pam Patterson Senior Instructional Technologist, Yale University Cindy Valladares Product Marketing Manager, Extensis AGENDA:   Yale Case Study   DAM Best Practices   Q&A
  • 2. Digital Asset Collections and Course Materials: Yale University Pam Patterson Senior Instructional Technologist Instructional Technology Group Academic Media and Technology Yale University
  • 3. Yale Instructional Technology Group ITG’s Mission My Role – Project Lead   Faculty of Arts and Sciences   DAM & digital media creation   Help with technology   Classroom presentations   Exceed expectations   Website, Blogs, Wikis   R&D emerging technologies   Intern program 3
  • 4. Yale and ITG Stats Yale   78 major areas of study   Approx 5200 students   Approx 1100 faculty ITG   3 instructional technologists   1 instructional designer   1 web developer   12 student interns 4
  • 5. ITG Portfolio Stats   50 served and active catalogs   100s to 10,000s of assets   50 faculty & 19 staff licenses   2 servers running PS 8.5 and NP 8.5   12 active NetPublish sites 5
  • 6. Addressing Personal Collection Needs Before DAM   Collections on faculty machines   File name collisions   Nested folder structures   Hard to find assets   Unable to share assets 6
  • 7. Addressing Personal Collection Needs Challenges   Identify and organize assets   Changing file structures   Multiple metadata authors   Multiple file formats and file sizes   Varied client web output needs   Novice technical users 7
  • 8. Requirements for DAM Solution   Shared catalogs   Multiple editors   Dynamic web output   Extensible metadata   Visual catalogs   Custom views and fields   Import and export large datasets   Galleries and subsets 8
  • 9. Extensis Solution: Implementation   2 Windows boxes   Partnership with Library and Visual Resource Collection   Photography Services and Clip Capture   Standardized file naming convention   Interns to organize and convert digital assets   Training provided 9
  • 10. Results and Benefits   Faculty fully leverages all digital assets   Students: review materials dynamically   Partnership with library: -  Consistent metadata structures -  Content specialists 10
  • 11. Workflow: From Personal Photography to Database 11
  • 13. Workflow: From Slides to Website 13
  • 18. Next Steps   Leverage XMP with Adobe   Script exporting of data   Build customized NP templates   Standardize fields for catalog templates   GPS units for traveling faculty 18
  • 19. DIGITAL ASSET MANAGEMENT BEST PRACTICES Cindy Valladares Product Marketing Manager, Extensis
  • 20. What is DAM? Tasks and Decisions About your Assets:   Ingesting   Annotating   Cataloguing   Storing   Retrieving   Reduce Time & Costs   Maximize ROI   Faster Services & Products   Streamline Compliance 20
  • 21. DAM Market   SMB DAMs   Enterprise DAMs 21
  • 22. DAM Market   SMB DAMs   Enterprise DAMs   (Cataloguers) 22
  • 23. DAM Market   SMB DAMs   Enterprise DAMs   (Cataloguers)   Hosted DAMs   Platform DAMs 23
  • 24. DAM Best Practices   Involve Main Stakeholders   Understand your Now   Define your Future Workflow   Schema, Taxonomy, Folksonomy and Metadata   Organize Assets   Archive and Back Up   Asset Distribution 24
  • 25. Involve Main Stakeholders   Part of the Solution (Not the Problem)   Share Logic for Managing Assets   Gather Data on Existing Processes   Listen to Pains/Problems/Bottlenecks   Address Business Issues 25
  • 26. Understand Your Now   Current Business Processes   Existing Organizational Structure   Hardware/Software Infrastructure   Identify Your Pain Points   Consensus on What to Improve 26
  • 27. Define Your Future Workflow   Set Up Goals   Identify Tasks   Create Role-Based Responsibilities   Assign Roles to Individuals   Define your Desired Workflow 27
  • 28. Schema, Taxonomy, Folksonomy, Metadata   Be Practical and Consistent   Schema: Framework or Structure (List of Fields)   Crucial Info   Nice to Have   Can Live Without   Taxonomy: Controlled Vocabulary   Folksonomy: Collaborative Method   Metadata: Data About Your Data 28
  • 29. Organizing Your Assets   Catalogs   Folder Structure and Hierarchies   Naming Convention   Be aware of cross-platform consideration   Spaces or underscores?   Dates simple and consistent   Rename files – avoid same file name in different folders 29
  • 30. Archive and Back Up   Archive to Server   Back-Up Files   Invaluable in terms of recovering files accidentally lost   Get them out of the building 30
  • 31. Asset Distribution   Multiple Audiences   Controlled Distribution   Self-Service Portal   Ability to Easily Make Asset Request http://bigshoe.extensis.com http://medic.extensis.com http://widgets.extensis.com 31
  • 32. Additional Resources   Portfolio Server Live & On-Demand Webcasts http://www.extensis.com/webcasts   DAM Best Practices Guide http://www.extensis.com/dambpg 32