Your Product Manager Toolkit
- 1. USA 2023 The Product Manager Toolkit Moshe Mikanovsky USA 2023
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- 3. USA 2023 So how do I choose which product to use?
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- 5. USA 2023 Identify Problems Prioritize Shortlist Compare Test Implement
- 6. USA 2023 Identify Problems Prioritize Shortlist Compare Test Implement
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- 9. USA 2023 M E A S U R E LEARN B U I L D Product Domain Legal/Regulations Competition Discovery Experiments Valuable / Viable Prioritize Engineers Awareness Influence Stakeholders GTM / Education ROI KPIs Data Insights Achievable
- 10. USA 2023 M E A S U R E LEARN B U I L D Product Domain Legal/ Regulations ROI KPIs Data Insights Prototyping Wireframing User Testing A/B Experiments User Feedback Prioritization Vision & Strategy Pricing Backlog Communication Surveying Walkthroughs/Onboarding Session recording / Heatmaps Quantitative Feedback Predictive Analytics Books, SMEs, classes, conferences Competitive research General Counsel & compliance officer Competition Discovery Experiments Valuable/ Viable/ Achievable Prioritize Engineers Awareness Influence Stakeholders GTM/ Education Technical Writing Knowledge Base Product Analytics Business Intelligence
- 11. USA 2023 Prioritize Shortlist Compare Test Implement Identify Problems
- 12. USA 2023 Use your prioritization method to select the priority of problems to solve/tools to implement
- 13. USA 2023 USA 2023 1. Size a. Stage b. Users c. Complexity What impacts our org’s decision making?
- 14. USA 2023 USA 2023 1. Size a. Stage b. Users c. Complexity 2. Maturity a. Ownership b. Skills c. Current tools What impacts our org’s decision making?
- 15. USA 2023 USA 2023 1. Size a. Stage b. Users c. Complexity 2. Maturity a. Ownership b. Skills c. Current tools What impacts our org’s decision making? 3. Culture a. Values b. Flexibility c. Communication
- 16. USA 2023 USA 2023 1. Size a. Stage b. Users c. Complexity 2. Maturity a. Ownership b. Skills c. Current tools What impacts our org’s decision making? 3. Culture a. Values b. Flexibility c. Communication 4. Budget a. Current b. Growth c. Future spend
- 17. USA 2023 Prioritize Shortlist Compare Test Implement Identify Problems
- 18. USA 2023 M E A S U R E LEARN B U I L D Product domain Legal/ Regulations ROI KPIs Data Insights Prototyping Wireframing User Testing A/B experiments User Feedback Prioritization Vision & Strategy Pricing Backlog Communication Surveying Technical Writing Knowledge Base Walkthroughs/Onboarding Session recording / Heatmaps Quantitative Feedback Predictive Analytics Business Intelligence Product Analytics Books, SMEs, classes, conferences Competitive research General Counsel & compliance officer Competition Discovery Experiments Valuable/ Viable/ Achievable Prioritize Engineers Awareness Influence Stakeholders GTM/ Education
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- 20. USA 2023 Prioritize Shortlist Compare Test Implement Identify Problems
- 22. USA 2023 Security 1 Product Philosophy 2 3 No vs Ongoing engineering required 4 5 6 Price Integrations with other products 7 8 9 User experience Features comparison AI support Company Culture
- 23. USA 2023 Compare Product Philosophy 1 ● Deep vs Wide ● Entry Level vs Advanced ● Open Ended vs Deterministic Philosophy icons created by Vectors Tank - Flaticon
- 24. USA 2023 Consider these: ● One time or ongoing ● Efforts ● Controls Compare 2 No vs Ongoing engineering required Web development icons created by surang - Flaticon
- 25. USA 2023 Integrations with other products Compare 3 Consider these: ● How many ● Ecosystem ● Effort ● Current tools Puzzle icons created by mynamepong - Flaticon
- 26. USA 2023 User experience Compare 4 Consider these: ● Intuitive ● Consistent ● Modern ● Accessible ● Platforms Ux icons created by Muhammad Ali - Flaticon
- 27. USA 2023 Security Compare 5 Consider these: ● Standards ● Compliance ● Your data Shield icons created by Freepik - Flaticon
- 28. USA 2023 AI support Compare 6 Consider these: ● AI component ● Is it required? Artificial intelligence icons created by Good Ware - Flaticon
- 29. USA 2023 Company Culture Compare 7 Customer Support/Success Sales/Marketing Support icons created by Freepik - Flaticon Consider these: ● Responsive ● Helpful ● Self served ● Reviews Consider these: ● Product Led ● Short gains vs long value
- 30. USA 2023 Price Consider these: ● Cost ● Free tier ● ROI Compare 8 Price icons created by Freepik - Flaticon
- 31. USA 2023 Features comparison Compare 9 Consider these: ● Features ● Compare ● Limitations ● Additional cost Features icons created by Talha Dogar - Flaticon
- 32. USA 2023 Prioritize Shortlist Compare Test Implement Identify Problems
- 33. USA 2023 Define Success Criteria Test at least 2 products Contact support Compare performance Decide Define test cases Test short-listed products
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- 35. USA 2023 Prioritize Shortlist Compare Test Implement Identify Problems
- 36. USA 2023 Prioritize Implement Communicate Train users Monitor Define scenarios Implement selected product
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- 38. USA 2023 USA 2023 What can happen if we choose wrong? ● Wasted time and efforts ● Weak by-in to use ● Lock-in to a bad solution ● Expensive maintenance
- 39. USA 2023 USA 2023 Can you use this toolkit to understand how potential users choose your product?
- 40. USA 2023 USA 2023 Thank you