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   RePEc:eee:jbrese:v:191:y:2025:i:c:s0148296325000992.

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2. Large Language Models as Hidden Persuaders: Fake Product Reviews are Indistinguishable to Humans and Machines. (2025). Nica-Avram, Georgiana ; Forrest, Mina ; Frobisher, Paul ; Smith, Andrew ; Lukinova, Evgeniya ; Carter, Chris James ; Goulding, James ; Harvey, John ; Meng, Weiyao.
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3. Creational and conversational AI affordances: How the new breed of chatbots is revolutionizing knowledge industries. (2024). Ritala, Paavo ; Ruokonen, Mika ; Ramaul, Laavanya.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:615-627.

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4. Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges. (2024). Urbani, Roberto ; Lam, Joey ; Ferreira, Caitlin.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:595-606.

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5. How to build a competitive advantage for your brand using generative AI. (2024). Cui, Yuanyuan ; Phelan, Steven ; van Esch, Patrick.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:583-594.

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6. To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. (2024). Li, Jiayuan ; Yule, Jennifer A ; Zhang, Yiwei ; Osadchaya, Elena ; Marder, Ben ; Oliver, Sebastian ; de Regt, Anouk ; Alrabiah, Sara ; Yau, Amy ; Angell, Rob ; Stylos, Nikolaos ; Gao, Liyu ; Lavertu, Laura ; Qi, Kang.
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7. Innovating by prompting: How to facilitate innovation in the age of generative AI. (2024). Sundberg, Leif ; Holmstrom, Jonny.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:561-570.

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8. From HAL to GenAI: Optimizing chatbot impacts with CARE. (2024). Pitt, Leyland ; Botha, Elsamari ; Feng, Cai.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:537-548.

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9. Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain. (2024). Brewer, Jordan ; Patel, Dhru ; Kim, Dennie ; Murray, Alex.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:525-535.

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10. Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects. (2024). Huysman, Marleen ; Retkowsky, Jana ; Hafermalz, Ella.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:511-523.

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11. Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction. (2024). Oosthuizen, Kim ; Robertson, Jeandri ; Botha, Elsamari ; Ferreira, Caitlin.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:499-510.

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12. A framework of diversity, equity, and inclusion safeguards for chatbots. (2024). Gali, Nazha ; Anazodo, Kemi Salawu ; Robson, Karen ; Abdelhalim, Esraa.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:487-498.

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13. Beware of botshit: How to manage the epistemic risks of generative chatbots. (2024). Hannigan, Timothy R ; McCarthy, Ian P ; Spicer, Andre.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:471-486.

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14. Trajectories of AI technologies: Insights for managers. (2024). Yalcin, Taylan ; Rabinovich, Tamara ; Berthon, Pierre ; Pehlivan, Ekin.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:461-470.

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24. Cui, Y. ; van Esch, P. ; Phelan, S. How to build a competitive advantage for your brand using generative AI. 2024 Business Horizons. 67 583-594

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1. Refashioning Second-Hand Clothes Consumption Through Pleasure, Pain, Seduction and Conversion: A Virtue Ethics Perspective. (2025). Wishart, Lucy J ; Schreven, Stephanie ; Auxtova, Kristina.
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2. Artificial intelligence in live streaming: How can virtual streamers bring more sales?. (2025). Guo, Zhenjiang ; Wang, Han ; Chang, Yaping.
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3. Open climate in organizations – insights from a pilot study. (2024). Przemysaw, Woczek ; Joanna, Radomska ; Monika, Hajdas ; Beata, Glinka.
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4. To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India. (2024). Pereira, Vijay ; Nayak, Sunanda ; Budhwar, Pawan ; Kazmi, Bahar Ali.
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5. The paradoxes of generative AI-enabled customer service: A guide for managers. (2024). Demsar, Vlad ; Sands, Sean ; Restrepo, Mariluz ; Campbell, Colin ; Ferraro, Carla.
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6. Political Tolerance Challenges and Strategies in Multiparty Societies€™ in Sadc: The Case of Zimbabwe (2017-2023). (2024). Mbofani, Eneriko.
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7. Wide open? Creative industries and open strategizing challenges. (2023). Przemysaw, Woczek ; Joanna, Radomska ; Monika, Hajdas ; Beata, Glinka.
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8. Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption. (2023). Narvanen, Elina ; Valtonen, Anu ; Kastarinen, Anne.
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9. Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption. (2023). Price, Linda L ; Cotte, June ; Narvanen, Elina ; Valtonen, Anu ; Kastarinen, Anne ; Arsel, Zeynep.
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10. Data-driven innovation capability of marketing for B2B firms: definition and construction process. (2023). Hollet-Haudebert, Sandrine ; Ravat, Ludivine ; Hemonnet-Goujot, Aurelie.
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11. Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes. (2023). Hollet-Haudebert, Sandrine ; Ravat, Ludivine ; Hemonnet-Goujot, Aurelie.
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12. Playing the wild cards: Antecedents of family firm resilience. (2023). Czakon, Wojciech ; Hajdas, Monika ; Radomska, Joanna.
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13. Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken. (2022). Hesse, Andreas.
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14. Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts. (2022). Claren, Saskia ; Frank, Sarah ; Bundgen, Karolin ; Hesse, Andreas.
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15. A Liberating-Engagement Theory of Consumer Fun. (2022). Oh, Travis Tae ; Pham, Michel Tuan.
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16. The omni-channel approach: A utopia for companies?. (2022). Silva, Susana ; Hajdas, Monika ; Radomska, Joanna.
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17. “Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence. (2022). Duncanshepherd, Sophie ; Hamilton, Kathy.
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18. The internet of things in upscale hotels: its impact on guests’ sensory experiences and behavior. (2021). Pelet, Jean-Eric ; Lick, Erhard ; Taieb, Basma.
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19. Place Attachment in Land Use Changes: A Phenomenological Investigation in Residents’ Lived Experiences with a Renewable Energy Project Deployment. (2021). Hammami, Samiha Mjahed ; al Moosa, Heyam Abdulrahman.
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20. Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market. (2021). Sharma, Tarun K ; Motiani, Manoj ; Cosguner, Koray.
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21. Beyond bricolage: Early-stage technology venture resource mobilization in resource-scarce contexts. (2021). Bacq, Sophie ; Reypens, Lina ; Milanov, Hana.
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22. The social-psychological approach in understanding knowledge hiding within international R&D teams: An inductive analysis. (2021). Shi, Yujie ; Chang, Victor ; Scuotto, Veronica ; Paoloni, Niccolo ; Xiong, Chang.
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23. ESTABLISHING LIFE MEANINGFULNESS THROUGH MEANING-MAKING ACTIVITIES AND PRACTICES RELATED TO THE CONSUMPTION OF ELDERLY CARE SERVICES. (2020). Wunderlich, Nancy V ; Rotzmeier-Keuper, Julia.
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24. How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry. (2020). Brunk, Katja ; Boer, Cara.
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26. Identifying the drivers of luxury brand sales in emerging markets: An exploratory study. (2020). Borah, Sourav Bikash ; Soni, Mauli ; Sharma, Amalesh ; Saboo, Alok R.
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27. Value creation in consumption journeys: recursive reflexivity and practice continuity. (2019). Akaka, Melissa Archpru ; Schau, Hope Jensen.
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28. Full costing nelle aziende di igiene ambientale: un caso di studio. (2019). Cavallini, Iacopo ; Soverchia, Michela ; Bartolacci, Francesca.
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29. Forest and wildlife resource-conservation efforts based on indigenous knowledge: The case of Nharira community in Chikomba district, Zimbabwe. (2019). Mushure, Sharon ; Mavhura, Emmanuel.
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31. Emotional experiences behind the pursuit of inconspicuous luxury. (2018). Yap, Sheau-Fen ; Makkar, Marian.
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32. Making Sense from (Apparent) Senselessness: The JCR Lens. (2017). Morwitz, Vicki G ; Johar, Gita V ; Fischer, Eileen ; Dahl, Darren W.
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