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3. Large Language Models as Hidden Persuaders: Fake Product Reviews are Indistinguishable to Humans and Machines. (2025). Nica-Avram, Georgiana ; Forrest, Mina ; Frobisher, Paul ; Smith, Andrew ; Lukinova, Evgeniya ; Carter, Chris James ; Goulding, James ; Harvey, John ; Meng, Weiyao.
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4. Empowering Nanostores for Competitiveness and Sustainable Communities in Emerging Countries: A Generative Artificial Intelligence Strategy Ideation Process. (2024). Vilalta-Perdomo, Eliseo ; Salinas-Navarro, David Ernesto ; Michel-Villarreal, Rosario.
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5. Addressing discriminatory bias in artificial intelligence systems operated by companies: An analysis of end-user perspectives. (2024). Borba, Rafael Lucas ; de Paula, Iuri Emmanuel ; Bertucci, Paulo Henrique.
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6. Creational and conversational AI affordances: How the new breed of chatbots is revolutionizing knowledge industries. (2024). Ritala, Paavo ; Ruokonen, Mika ; Ramaul, Laavanya.
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7. Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges. (2024). Urbani, Roberto ; Lam, Joey ; Ferreira, Caitlin.
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8. To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. (2024). Li, Jiayuan ; Yule, Jennifer A ; Zhang, Yiwei ; Osadchaya, Elena ; Marder, Ben ; Oliver, Sebastian ; de Regt, Anouk ; Alrabiah, Sara ; Yau, Amy ; Angell, Rob ; Stylos, Nikolaos ; Gao, Liyu ; Lavertu, Laura ; Qi, Kang.
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9. The paradoxes of generative AI-enabled customer service: A guide for managers. (2024). Demsar, Vlad ; Sands, Sean ; Restrepo, Mariluz ; Campbell, Colin ; Ferraro, Carla.
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10. From HAL to GenAI: Optimizing chatbot impacts with CARE. (2024). Pitt, Leyland ; Botha, Elsamari ; Feng, Cai.
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11. Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain. (2024). Brewer, Jordan ; Patel, Dhru ; Kim, Dennie ; Murray, Alex.
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12. Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects. (2024). Huysman, Marleen ; Retkowsky, Jana ; Hafermalz, Ella.
    In: Business Horizons.
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13. A framework of diversity, equity, and inclusion safeguards for chatbots. (2024). Gali, Nazha ; Anazodo, Kemi Salawu ; Robson, Karen ; Abdelhalim, Esraa.
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14. Connecting the Wings of Dynamism: Bibliometric Analysis of Artificial Intelligence and Entrepreneurship Fields*. (2024). Karakee, Ercan ; Emberc, Murat.
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    RePEc:aye:journl:v:10:y:2024:i:2:p:148-157.

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5. Blümel, J.H. ; Zaki, M. ; Bohné, T. Personal touch in digital customer service: A conceptual framework of relational personalization for conversational AI. 2024 Journal of Service Theory and Practice. 34 33-65
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7. Brewer, J. ; Patel, D. ; Kim, D. ; Murray, A. Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain. 2024 Business Horizons. 67 525-535

8. Carvalho, I. ; Ivanov, S. ChatGPT for tourism: Applications, benefits, and risks. 2024 Tourism Review. 79 290-303
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16. Epstein, Z. ; Hertzmann, A. Art and the science of generative AI. 2023 Science. 380 1110-1111
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17. Ferraro, C. ; Demsar, V. ; Sands, S. ; Restrepo, M. ; Campbell, C. The paradoxes of generative AI enabled customer service: A guide for managers. 2024 Business Horizons. 67 549-559

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19. Gill, S.S. ; Xu, M. ; Ottaviani, C. ; Patros, P. ; Bahsoon, R. ; Shaghaghi, A. ; Uhlig, S. AI for next generation computing: Emerging trends and future directions. 2022 Internet of Things. 19 -
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22. Hannigan, T.R. ; McCarthy, I.P. ; Spicer, A. Beware of botshit: How to manage the epistemic risks of generative chatbots. 2024 Business Horizons. 67 471-486

23. Hansen, E.B. ; Bøgh, S. Artificial intelligence and internet of things in small and medium-sized enterprises: A survey. 2021 Journal of Manufacturing Systems. 58 362-372
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24. Hashmi, N. ; Bal, A.S. Generative AI in higher education and beyond. 2024 Business Horizons. 67 607-614

25. Jarrahi, M.H. In the age of the smart artificial intelligence: AI’s dual capacities for automating and informating work. 2019 Business Information Review. 36 178-187
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26. Kamoonpuri, S.Z. ; Sengar, A. Hi, may AI help you? An analysis of the barriers impeding the implementation and use of artificial intelligence-enabled virtual assistants in retail. 2023 Journal of Retailing and Consumer Services. 72 -

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28. Keller, K.L. Consumer research insights on brands and branding: A JCR curation. 2020 Journal of Consumer Research. 46 995-1001

29. Kemp, A. Competitive advantages through artificial intelligence: Toward a theory of situated AI. 2023 Academy of Management Review. -
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30. Kietzmann, J. ; Park, A. Written by ChatGPT: Large language models, conversational chatbots, and their place in society and business. 2024 Business Horizons. 67 453-459

31. Killoran, J. ; Cui, Y.G. ; Park, A. ; van Esch, P. ; Kietzmann, J. Can behavioral biometrics make everyone happy?. 2023 Business Horizons. 66 585-591
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32. Kim, J. ; Kim, J.H. ; Kim, C. ; Park, J. Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations. 2023 Journal of Retailing and Consumer Services. 75 -

33. Klass, Y. Seven steps to creating the perfect brand persona. 2023, April 19 Forbes. -
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34. Korzynski, P. ; Kozminski, A.K. ; Baczynska, A. Navigating leadership challenges with technology: Uncovering the potential of ChatGPT, virtual reality, human capital management systems, robotic process automation, and social media. 2023 International Entrepreneurship Review. 9 7-18

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37. Leone, D. ; Schiavone, F. ; Appio, F.P. ; Chiao, B. How does artificial intelligence enable and enhance value co-creation in industrial markets? An exploratory case study in the healthcare ecosystem. 2021 Journal of Business Research. 129 849-859

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45. Osadchaya, E. ; Marder, B. ; Yule, J. ; Yau, A. ; Lavertu, L. ; Stylos, N. ; Oliver, S. ; Angell, R. ; de Regt, A. ; Gao, L. ; Qi, K. ; Zhang, W. ; Zhang, Y. ; Li, J. ; AlRabiah, S. To ChatGPT or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. 2024 Business Horizons. 67 571-581

46. Ozmen Garibay, O. ; Winslow, B. ; Andolina, S. ; Antona, M. ; Bodenschatz, A. ; Coursaris, C. ; Xu, W. Six human-centered artificial intelligence grand challenges. 2023 International Journal of Human-Computer Interaction. 39 391-437
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51. Ramaul, L. ; Ritala, P. ; Ruokonen, M. Creational and conversational AI affordances: How the new breed of chatbots are revolutionizing the knowledge industries. 2024 Business Horizons. 67 615-627

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2. Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs. (2024). Tandon, Priyanka ; Tiwari, Manisha ; Foropon, Cyril ; Shore, Adam.
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3. Generative AI in higher education and beyond. (2024). Hashmi, Nada ; Bal, Anjali S.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:607-614.

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4. Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges. (2024). Urbani, Roberto ; Lam, Joey ; Ferreira, Caitlin.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:595-606.

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5. How to build a competitive advantage for your brand using generative AI. (2024). Cui, Yuanyuan ; Phelan, Steven ; van Esch, Patrick.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:583-594.

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6. To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. (2024). Li, Jiayuan ; Yule, Jennifer A ; Zhang, Yiwei ; Osadchaya, Elena ; Marder, Ben ; Oliver, Sebastian ; de Regt, Anouk ; Alrabiah, Sara ; Yau, Amy ; Angell, Rob ; Stylos, Nikolaos ; Gao, Liyu ; Lavertu, Laura ; Qi, Kang.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:571-581.

   Full description at Econpapers || Download paper

7. Innovating by prompting: How to facilitate innovation in the age of generative AI. (2024). Sundberg, Leif ; Holmstrom, Jonny.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:561-570.

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8. Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain. (2024). Brewer, Jordan ; Patel, Dhru ; Kim, Dennie ; Murray, Alex.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:525-535.

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9. Managing a ChatGPT-empowered workforce: Understanding its affordances and side effects. (2024). Huysman, Marleen ; Retkowsky, Jana ; Hafermalz, Ella.
   In: Business Horizons.
   RePEc:eee:bushor:v:67:y:2024:i:5:p:511-523.

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10. Beware of botshit: How to manage the epistemic risks of generative chatbots. (2024). Hannigan, Timothy R ; McCarthy, Ian P ; Spicer, Andre.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:5:p:471-486.

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11. How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale. (2018). Grappi, Silvia ; Merz, Michael A ; Zarantonello, Lia.
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12. Impact of students’ experiences on brand image perception: the case of Vietnamese higher education. (2017). Thi, VO ; Phuong, Hoang Doan.
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13. Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity. (2017). Sierra, Vicenta ; Markovic, Stefan ; Iglesias, Oriol ; Singh, Jatinder Jit.
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14. The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan. (2017). Shlash, Anber Abraheem.
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20. Value integration effects on evaluations of retro brands. (2017). Tansuhaj, Patriya ; Dogerlioglu-Demir, Kivilcim ; Cote, Joseph ; Akpinar, Ezgi.
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21. THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES. (2016). Palaima, Tomas ; Aasas, Ramunas ; Mironidze, Lasha .
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22. Branding in the digital era: new directions for research on customer-based brand equity. (2016). Swaminathan, Vanitha.
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23. The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives. (2016). Clement, Michel ; Becker, Jan U ; Shehu, Edlira ; Langmaack, Ann-Christin.
    In: Journal of Business Ethics.
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24. Attribute-based design perceptions and consumer-brand relationship: Role of user expertise. (2016). Mishra, Abhishek.
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25. Determinants of consumers response to pay-what-you-want pricing strategy on the Internet. (2016). Kukar-Kinney, Monika ; Monroe, Kent B ; Weisstein, Fei L.
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26. An integrated framework for design perception and brand equity. (2015). Dash, Satyabhushan ; Malhotra, Naresh ; Mishra, Abhishek.
    In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK.
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27. An integrated framework for design perception and brand equity. (2015). Dash, Satyabhushan ; Malhotra, Naresh K ; Mishra, Abhishek.
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28. Young Consumers and their Brand Love. (2015). Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
    In: International Journal of Business and Social Research.
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29. The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. (2015). Quester, Pascale ; Conduit, Jodie ; Johnson, Claire ; Plewa, Carolin.
    In: Journal of Business Ethics.
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30. Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors. (2015). PORCU, LUCIA ; CRESPO-ALMENDROS, ESMERALDA ; del Barrio-Garcia, Salvador ; Alcantara-Pilar, Juan Miguel.
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31. An Empirical Investigation on the Effect of Brand Loyalty. (2015). Jalees, Tariq ; Shahid, Nimra ; Tariq, Huma.
    In: Journal of Management Sciences.
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32. Assessing the value of real-life brands in Virtual Worlds. (2015). Barnes, Stuart J ; Hartley, Nicole ; Mattsson, Jan.
    In: Technological Forecasting and Social Change.
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33. Foreign tourists intentions in visiting leisure farms. (2015). Wu, Chih-Wen.
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34. Innovative brand experiences influence on brand equity and brand satisfaction. (2015). Hsin, YI.
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35. Achieving tourist loyalty through destination personality, satisfaction, and identification. (2015). Oghazi, Pejvak ; Hultman, Magnus ; Beheshti, Hooshang M ; Skarmeas, Dionysis.
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36. Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou. (2015). Ciobotar, Narcisa ; Kailani, Camelia.
    In: International Conference on Marketing and Business Development Journal.
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37. Consumer Journey from First Experience to Brand Evangelism. (2014). Kaljund, Kristel ; Riivits-Arkonsuo, Iivi ; Leppiman, Anu.
    In: Research in Economics and Business: Central and Eastern Europe.
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38. Brand competency as a market segmentation method for brand R&D in the Asian luxury market. (2014). Shin, Matthew ; Lee, Jiwon ; Kang, Inwon.
    In: Service Business.
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39. Customer experiences as drivers of customer satisfaction. (2014). Pozza, Ilaria Dalla.
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40. Quality in marketing process and networking value co-creation: some evidences in hospitality industry. (2014). della Corte, Valentina ; Ditaranto, Enrico .
    In: MERCATI & COMPETITIVIT?.
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41. La brand experience nelle strategie commerciali delle imprese vitivinicole. (2014). Scorrano, Paola ; Fait, Monica ; Iazzi, Antonio.
    In: ECONOMIA E DIRITTO DEL TERZIARIO.
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42. Intended brand associations: Do they really drive consumer response?. (2014). von Wallpach, Sylvia ; Koll, Oliver.
    In: Journal of Business Research.
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43. The moderating effect of individual level collectivist values on brand loyalty. (2014). Newman, Alexander ; Liu, Martin ; Thompson, Frauke Mattison.
    In: Journal of Business Research.
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44. Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. (2014). Burghausen, Mario ; Balmer, John M. T., .
    In: Journal of Business Research.
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45. Designing corporate brand experience in an online context: A qualitative insight. (2014). Hamzah, Zalfa Laili ; Syed Alwi, Sharifah Faridah, ; Othman, Md Nor.
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46. Experiential product attributes and preferences for new products: The role of processing fluency. (2014). ZHANG, SHI ; Brakus, Joko J. ; Schmitt, Bernd H..
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47. The effect of digital signage on shoppers behavior: The role of the evoked experience. (2014). Gupta, Suraksha ; Brakus, Joko J. ; Alamanos, Eleftherios ; Dennis, Charles.
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48. Destination brand experience and visitor behavior: Testing a scale in the tourism context. (2014). Barnes, Stuart J. ; Mattsson, Jan ; Sorensen, Flemming.
    In: Annals of Tourism Research.
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49. Formation of Brand Evidence in Retail Banks. (2013). Chen, Hsin-Fu ; Tsan, Chiachi .
    In: Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management.
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50. BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND.. (2013). Cleff, Thomas ; Dorr, Silvia ; Walter, Nadine ; Vicknair, Andrew .
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51. Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors. (2013). von Wallpach, Sylvia ; Kreuzer, Maria.
    In: Journal of Business Research.
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52. Willingness-to-punish the corporate brand for corporate social irresponsibility. (2013). Sweetin, Vernon H. ; Knowles, Lynette L. ; McQueen, Kand S. ; Summey, John H..
    In: Journal of Business Research.
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53. Don’t Call Me “Brand Loyal”: The Role of Market Metacognition on Market-Related Labeling Effectiveness. (2013). Cadario, Romain ; Bourjot-Deparis, Julien ; de Kerviler, Gwarlann Caffier .
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54. Analyzing Museum Visitor Experiences and Post Experience Dimensions Using SEM. (2012). Dirsehan, Takn.
    In: Bogazici Journal, Review of Social, Economic and Administrative Studies.
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55. Towards an Integrated Approach for Place Brand Management. (2011). Zenker, Sebastian ; Braun, Erik.
    In: ERSA conference papers.
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56. How does perceived firm innovativeness affect the consumer?. (2011). Kunz, Werner ; Schmitt, Bernd ; Meyer, Anton.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:8:p:816-822.

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57. The impact of brand personality and sales promotions on brand equity. (2011). Valette-Florence, Pierre ; Guizani, Haythem ; Merunka, Dwight.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:64:y:2011:i:1:p:24-28.

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58. Antecedents of emotional attachment to brands. (2011). Nguyen, Hieu P. ; Grisaffe, Douglas B..
    In: Journal of Business Research.
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59. Fostering international brand loyalty through committed and attached relationships. (2011). Tsai, Shu-Pei.
    In: International Business Review.
    RePEc:eee:iburev:v:20:y:2011:i:5:p:521-534.

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60. The impact of sales encounters on brand loyalty. (2010). Tomczak, Torsten ; Brexendorf, Tim Oliver ; Muhlmeier, Silke ; Eisend, Martin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:63:y:2010:i:11:p:1148-1155.

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