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5. “The emergence of cause-oriented influencers – conceptualizing de-influencing on TikTok”. (2025). Annikki, Milka Aino ; Saraniemi, Saila ; Koivunen, Kati.
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9. Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior. (2024). Mai, Xiaojun ; Zaidin, Norzaidahwati ; Long, Junyu.
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12. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram. (2024). Blanco-Moreno, Sofia ; Egger, Roman ; Muoz-Gallego, Pablo Antonio ; Gonzalez-Fernandez, Ana M.
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17. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
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18. Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping. (2024). Nadroo, Zeeshan Majeed ; Lim, Weng Marc ; Naqshbandi, Mohd Asif.
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19. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
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20. GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing. (2024). Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae.
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21. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
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22. €œInformers€ or €œentertainers€ : The effect of social media influencers on consumers green consumption. (2024). Zhu, Zhenzhong ; Zhao, Xiaowen ; Cao, Rui ; Shan, Minghui ; Chen, Haipeng.
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23. Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps. (2024). Yin, Xicheng ; Wu, Peng ; Li, Jing ; Si, Hongyun.
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24. Short video creation and traffic investment decision in social e-commerce platforms. (2024). Chen, Zhen-Song ; Pedrycz, Witold ; Shang, QI.
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25. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos. (2024). Chen, Jiada ; Liao, Junyun.
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26. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
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27. Leveraging online selling through social media influencers. (2024). Shuqair, Saleh ; Filieri, Raffaele ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S.
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28. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
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29. Do Chatbots Establish “Humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design. (2023). Dwivedi, Yogesh ; Das, Ronnie ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah.
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30. Leveraging online selling through social media influencers. (2023). Shuqair, S ; Filieri, R ; Viglia, G ; Pinto, D C ; Mattila, A.
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31. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
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32. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
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33. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
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34. Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses. (2023). Chen, Shuang ; Zhou, QI ; Li, Bin.
    In: Journal of Retailing and Consumer Services.
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