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23. How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective. (2023). Giesler, Markus ; Price, Linda L ; Daunt, Kate ; Cocker, Hayley ; Eckhardt, Giana ; Mardon, Rebecca.
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24. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
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25. Influencer Marketing in the Promotion of Cities and Regions. (2023). Pettersen-Sobczyk, Monika.
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26. Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Ashfaq, Muhammad ; Shahzad, Mohsin ; Zafar, Abaid Ullah.
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27. Authentic isnt always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration. (2023). Andonopoulos, Vasiliki ; Lee, Jenny ; Mathies, Christine.
    In: Journal of Retailing and Consumer Services.
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28. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
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29. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
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30. An empirical examination of human brand authenticity as a driver of brand love. (2023). Osorio, Maria Lucila ; Cambra-Fierro, Jesus ; Centeno, Edgar.
    In: Journal of Business Research.
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31. Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Ashouri, Sama ; Zal, Saeed ; Beheshti, Mohammadali Koorank ; Gopinath, Mahesh.
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32. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000668.

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33. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
    In: Journal of Business Research.
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34. Online influencer marketing. (2022). Palmatier, Robert W ; Gu, Flora F ; Leung, Fine F.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00829-4.

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35. Consumer authenticity seeking: conceptualization, measurement, and contingent effects. (2022). Zeugner-Roth, Katharina ; Bartsch, Fabian ; Katsikeas, Constantine S.
    In: Journal of the Academy of Marketing Science.
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36. Factors Affecting the Consumer Satisfaction with the Role of Social Media Influencers in Ready to Wear Clothing Brands. (2022). Ur, Zia ; Hafeez, Muhammad ; Malik, Muhammad Faisal ; Akhtar, Manzoom R ; Mehmood, Kashif.
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37. Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry. (2022). Rungruangjit, Warinrampai ; Charoenpornpanichkul, Kitti.
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38. YouTube Channels, Subscribers, Uploads and Views: A Multidimensional Analysis of the First 1700 Channels from July 2022. (2022). Lixndroiu, Radu ; Lupa-Ttaru, Dana Adriana.
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39. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. (2022). Han, Spring H ; Lee, Jung Woo ; Masuda, Hisashi.
    In: Technological Forecasting and Social Change.
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40. Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. (2022). Mittelman, Robert ; Jacobson, Jenna ; Hodson, Jaigris.
    In: Technological Forecasting and Social Change.
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41. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. (2022). Alrabiah, Sara ; Angell, Rob ; Marshall, David ; Marder, Ben.
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42. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. (2022). Kim, Youn-Kyung ; Park, Sang Soo.
    In: Journal of Business Research.
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43. Characteristics of Social Media Content and Their Effects on Restaurant Patrons. (2021). Lee, Yong-Ki ; Kim, Sally ; Ryu, Kisang ; Kwon, June-Hyuk.
    In: Sustainability.
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44. The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. (2021). Li, XU ; Wu, Lianren ; Qi, Jiayin ; Kong, Deli.
    In: Sustainability.
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45. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
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46. Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001454.

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47. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:122-142.

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48. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:186-195.

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49. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
    In: Journal of Business Research.
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50. The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. (2021). , Maximilian ; Usrey, Bryan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:531-548.

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