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Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001454.

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  1. Brand extension or co-branding: The consumers attribution of responsibility to the crossover strategies of heritage brands. (2025). Guo, Xiaoling ; Zhang, Yicong ; Qu, Yifan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004296.

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  2. The coldness of machines vs. the warmth of humans: social exclusion and compensatory consumption of handmade products. (2024). Fan, Xiaoming.
    In: Italian Journal of Marketing.
    RePEc:spr:ijmark:v:2024:y:2024:i:3:d:10.1007_s43039-024-00093-8.

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  3. Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification. (2024). Fatma, Mobin ; Khan, Imran.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00353-0.

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  4. Harnessing brand authenticity to promote prosocial service behavior. (2024). Lim, Weng Marc ; Gupta, Sahil ; Malik, Nishtha ; Rai, Himanshu.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:31:y:2024:i:4:d:10.1057_s41262-024-00352-1.

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  5. Causes of social exclusion of the elderly: Barriers to inclusive sustainable development. (2024). Sarybayeva, Indira ; Alimbekova, Gulzhan ; Yesbergenova, Gulnur ; Zhakypbek, Aigerim.
    In: RIVISTA DI STUDI SULLA SOSTENIBILITA'.
    RePEc:fan:rissri:v:html10.3280/riss2024-001005.

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  6. What drives higher active customer engagement in luxury brands€™ social media? Measurement and contingencies. (2024). Rahman, Syed Mahmudur ; Vilches-Montero, Sonia ; Gudergan, Siegfried P ; Carlson, Jamie ; Aldhamiri, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001000.

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  7. Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity. (2024). Meiner, Martin ; Brns, Jasper David.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000869.

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  8. What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership. (2024). Hingston, Sean T ; Whelan, Jodie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s014829632400184x.

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  9. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

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  10. How and why a touchscreen interface impacts psychological ownership and its downstream consequences. (2023). Liu, Yunxin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002752.

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  11. Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness. (2022). Zhu, Zhenzhong ; Wei, Haiying ; Chen, Haipeng ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922001187.

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  12. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:26-37.

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  7. Analyzing the Impact of Social Media Influencers on Consumer Shopping Behavior: Empirical Evidence from Pakistan. (2024). Wen, Xiao ; Olarte, Leidy Johanna ; Junaid, Danish ; Afzal, Bilal ; Nazir, Ahad.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2024:i:14:p:6079-:d:1436397.

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  8. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

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  9. Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Puertas, Rosa ; Carracedo, Patricia ; Allal-Cherif, Oihab.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523007989.

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  10. Consumer uptake of energy-efficient appliances in Indias online marketplace: An electronic word-of-mouth (eWOM) process model. (2024). Dash, Raj ; Bhattacharjee, Biplab.
    In: Utilities Policy.
    RePEc:eee:juipol:v:88:y:2024:i:c:s0957178724000432.

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  11. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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  12. Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity. (2024). Meiner, Martin ; Brns, Jasper David.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000869.

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  13. Human vs. AI: The battle for authenticity in fashion design and consumer response. (2024). Kim, Hye-Young ; Lee, Garim.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004411.

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  14. Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. (2024). Zhang, Yulin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003806.

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  15. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002509.

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  16. Virtual influencers and data privacy: Introducing the multi-privacy paradox. (2024). Mifsud, Matthieu ; Viglia, Giampaolo ; Liyanaarachchi, Gajendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000882.

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  17. Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Li, Huaiyu ; Olya, Hossein.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000249.

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  18. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524.

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  19. Leveraging online selling through social media influencers. (2024). Shuqair, Saleh ; Filieri, Raffaele ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007506.

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  20. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007464.

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  21. The authentic virtual influencer: Authenticity manifestations in the metaverse. (2024). Ameen, Nisreen ; Moulard, Julie Guidry ; McKenna, Brad ; Koles, Bernadett ; Audrezet, Alice.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006847.

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  22. What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Yan, Yajie ; Chen, LI ; Smith, Andrew N.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

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  23. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
    In: Electronic Markets.
    RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00643-6.

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  24. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

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  25. How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective. (2023). Giesler, Markus ; Price, Linda L ; Daunt, Kate ; Cocker, Hayley ; Eckhardt, Giana ; Mardon, Rebecca.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:50:y:2023:i:3:p:617-644..

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  26. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
    In: Post-Print.
    RePEc:hal:journl:hal-04317823.

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  27. Influencer Marketing in the Promotion of Cities and Regions. (2023). Pettersen-Sobczyk, Monika.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxvi:y:2023:i:4:p:35-43.

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  28. Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers flow state and perceived informativeness. (2023). Ashfaq, Muhammad ; Shahzad, Mohsin ; Zafar, Abaid Ullah.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:190:y:2023:i:c:s0040162523000938.

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  29. Authentic isnt always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration. (2023). Andonopoulos, Vasiliki ; Lee, Jenny ; Mathies, Christine.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002722.

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  30. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001042.

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  31. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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  32. An empirical examination of human brand authenticity as a driver of brand love. (2023). Osorio, Maria Lucila ; Cambra-Fierro, Jesus ; Centeno, Edgar.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:165:y:2023:i:c:s0148296323004174.

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  33. Does polarizing personality matter in influencer marketing? Evidence from Instagram. (2023). Ashouri, Sama ; Zal, Saeed ; Beheshti, Mohammadali Koorank ; Gopinath, Mahesh.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001625.

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  34. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296323000668.

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  35. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008013.

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  36. Online influencer marketing. (2022). Palmatier, Robert W ; Gu, Flora F ; Leung, Fine F.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00829-4.

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  37. Consumer authenticity seeking: conceptualization, measurement, and contingent effects. (2022). Zeugner-Roth, Katharina ; Bartsch, Fabian ; Katsikeas, Constantine S.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00813-y.

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  38. Factors Affecting the Consumer Satisfaction with the Role of Social Media Influencers in Ready to Wear Clothing Brands. (2022). Ur, Zia ; Hafeez, Muhammad ; Malik, Muhammad Faisal ; Akhtar, Manzoom R ; Mehmood, Kashif.
    In: Journal of Policy Research (JPR).
    RePEc:rfh:jprjor:v:8:y:2022:i:3:p:70-80.

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  39. ¿Conectamos? El marketing relacional en la era del mix de canales.. (2022). San-Martin, Sonia ; san Jose, Rebeca ; Rodrigueztorrico, Paula.
    In: DOCFRADIS Working Papers.
    RePEc:ovr:docfra:2204.

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  40. Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry. (2022). Rungruangjit, Warinrampai ; Charoenpornpanichkul, Kitti.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:23:p:15770-:d:985469.

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  41. YouTube Channels, Subscribers, Uploads and Views: A Multidimensional Analysis of the First 1700 Channels from July 2022. (2022). Lixndroiu, Radu ; Lupa-Ttaru, Dana Adriana.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:20:p:13112-:d:940947.

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  42. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. (2022). Han, Spring H ; Lee, Jung Woo ; Masuda, Hisashi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s004016252100679x.

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  43. Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. (2022). Mittelman, Robert ; Jacobson, Jenna ; Hodson, Jaigris.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s0040162521006594.

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  44. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. (2022). Alrabiah, Sara ; Angell, Rob ; Marshall, David ; Marder, Ben.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:152:y:2022:i:c:p:93-105.

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  45. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. (2022). Kim, Youn-Kyung ; Park, Sang Soo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:264-277.

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  46. Characteristics of Social Media Content and Their Effects on Restaurant Patrons. (2021). Lee, Yong-Ki ; Kim, Sally ; Ryu, Kisang ; Kwon, June-Hyuk.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:2:p:907-:d:482052.

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  47. The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. (2021). Li, XU ; Wu, Lianren ; Qi, Jiayin ; Kong, Deli.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:19:p:11128-:d:652054.

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  48. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x.

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  49. Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001454.

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  50. A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. (2021). Thavisay, Toulany ; Park, Jungkun ; Hyun, Hyowon.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312807.

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  51. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:122-142.

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  52. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:186-195.

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  53. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:146-157.

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  54. The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. (2021). , Maximilian ; Usrey, Bryan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:531-548.

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  55. Joint brand advertising for emerging heritage sites. (2021). Ekinci, Yuksel ; Pino, Giovanni ; Can, Ali Selcuk.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001729.

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  56. Journal of Brand Management: year end review 2019. (2019). Powell, Shaun M.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:6:d:10.1057_s41262-019-00172-8.

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