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39. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. (2022). Han, Spring H ; Lee, Jung Woo ; Masuda, Hisashi.
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40. Pup-ularity contest: The advertising practices of popular animal influencers on Instagram. (2022). Mittelman, Robert ; Jacobson, Jenna ; Hodson, Jaigris.
    In: Technological Forecasting and Social Change.
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41. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. (2022). Alrabiah, Sara ; Angell, Rob ; Marshall, David ; Marder, Ben.
    In: Journal of Business Research.
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42. Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. (2022). Kim, Youn-Kyung ; Park, Sang Soo.
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43. Characteristics of Social Media Content and Their Effects on Restaurant Patrons. (2021). Lee, Yong-Ki ; Kim, Sally ; Ryu, Kisang ; Kwon, June-Hyuk.
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44. The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. (2021). Li, XU ; Wu, Lianren ; Qi, Jiayin ; Kong, Deli.
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45. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
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46. Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
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47. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
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48. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
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49. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
    In: Journal of Business Research.
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50. The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. (2021). , Maximilian ; Usrey, Bryan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:531-548.

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