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Factors Affecting the Consumer Satisfaction with the Role of Social Media Influencers in Ready to Wear Clothing Brands. (2022). Ur, Zia ; Hafeez, Muhammad ; Malik, Muhammad Faisal ; Akhtar, Manzoom R ; Mehmood, Kashif.
In: Journal of Policy Research (JPR).
RePEc:rfh:jprjor:v:8:y:2022:i:3:p:70-80.

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    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x.

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  46. Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. (2021). Kaushal, Vikrant ; Kumar, Vikas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001454.

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  47. How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. (2021). Zhou, Shuang ; Blazquez, Marta ; Barnes, Liz ; McCormick, Helen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:122-142.

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  48. Understanding influencer marketing: The role of congruence between influencers, products and consumers. (2021). Ibaez-Sanchez, Sergio ; Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:186-195.

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  49. “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. (2021). Chuah, Stephanie Hui-Wen ; Aw, Eugene Cheng-Xi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:132:y:2021:i:c:p:146-157.

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  50. The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. (2021). , Maximilian ; Usrey, Bryan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:531-548.

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