Bing Design Profile
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Bing Design is a marketing communications firm specializing in graphic and web design, brand development, and emerging media strategies. With over 25 years of experience, they have successfully partnered with various clients, including Teradata and the Children's Medical Center of Dayton, to solve complex branding challenges and enhance audience engagement. Their services include rebranding initiatives, marketing materials, and strategic planning for a diverse range of clients.
Bing Design Profile
- 1. Bing Design A LOOK INSIDE
- 2. About Bing Bing is a nimble marketing communications firm focused on timely service and substance. We work hard to establish loyal and collaborative relationships with our clients. We are driven by a sincere interest in their success. We deliver integrated solutions that help clients connect and engage with their audience. We have a tradition of solving complex issues through a diverse range of experience in traditional and new media that spans over 25 years. Bing Design
- 3. Services Marketing communications – graphic and web design and programs Brand development – strategic planning and execution Web strategy – information architecture, usability and search optimization Emerging and social media – strategy and implementation Tradeshow display – development and support Bing Design Electronic communications – asset management systems, Flash and PowerPoint presentations
- 4. Key Clients Teradata Corporation “…excellent customer service, reasonable pricing, humor, constantly innovating…” The Children’s Medical Center of Dayton Sogeti USA “…I have not seen anything as good as this in a while and wanted to extend my thanks for these tools and the effort that went into them...” Antioch University McGregor Wittenberg University “…a top‐notch magazine…” Bing Design
- 5. Bing Design SELECTED PROJECTS
- 6. Rebrand a 20‐year‐old Company in under 100 Days Client – App Architecture Under new leadership, E Lynn App Architects changed its name to “App Architecture.” App Architecture partnered with Bing to develop a brand that addressed critical customer research and the principles’ vision for the firm. Bing helped the company revamp its entire identity including its logo, business materials, trade show displays and website. Bing Design
- 7. Rebranding Teradata: Raising Intelligence Client – Teradata Corporation As a newly independent company, Teradata needed a new look for its brand – something that garnered the equity of its market leadership, but also signified its resolved focus on data warehousing and analytics. Bing helped Teradata develop a new logo and tagline – capturing existing brand strengths and modernizing key elements. Bing also updated over 400 pieces of Teradata collateral (brochures and sales sheets) in under Bing Design 100 days.
- 8. Growing Together Client – Children’s Medical Center of Dayton Growing Together is a multiple award‐winning magazine that uses illustrations, original photography, and a lively color palette to generate awareness about health and safety issues affecting families and physicians. Three times a year, the magazine is distributed throughout a 20‐county region in Western Ohio. Awards – 2006 Bronze Quill Award of Excellence, 2006 and 2007 Silver Addy, 2008 Bronze Addy Bing Design
- 9. Connect with Readers Client – Wittenberg University Wittenberg University partners with Bing to produce its alumni magazine – putting the spirit of the university into print for alumni and friends to reconnect with their alma mater. The 56‐page magazine includes regular news sections covering all facets of the university and graphic editorial features. Bing Design
- 10. Defining the U.S. Sogeti brand Client – Sogeti USA With new marketing infrastructure in place, Sogeti had an opportunity to define its U.S. brand – both as a serious contender in the marketplace and as an employer‐of‐choice for prospective employees. Sogeti partnered with Bing to establish a new look for its U.S. collateral and to develop a comprehensive overview brochure of the global company. Bing Design
- 11. Healthcare Brand Gets New Life Client – eHealth Data Solutions eHealth introduced a new product in 2008 and turned to Bing to develop marketing materials for the launch. eHealth and Bing used the opportunity to update current marketing tools and the company’s strategic marketing approach. eHealth revised its logo and tagline as part of the project and developed a new look for its collateral. The new design was also carried into tradeshow displays and PPT presentations. Bing Design
- 12. Wittenberg Mailing: Welcome Home New Students Client – Wittenberg University Upon acceptance to the University, Wittenberg mailed a welcome letter to each prospective student. The mailing folded into a square. A letter from the Director of Admission anchored the mail piece and the surrounding panels described four things a Wittenberg education would deliver: investment, balance, meaning and connection. Bing Design
- 13. McGregor Postcard Campaign: Come Check Us Out Client – Antioch University McGregor McGregor invites prospective students to information sessions where they can meet faculty members and learn about degree programs. The mailer is printed variably so that it can be personalized for each recipient. It also includes “PURLS” – personalized URLs – for improved measurement. Bing Design
- 14. Do You Have the X Factor? Client – Teradata Corporation Teradata needed a Flash demonstration to compel customers to upgrade/sign‐up for its premium service and to compare the offering to other vendors. Bing handled demo design and programming, CD face art design, production, and packaging. The demo was distributed on the web and on CDs that were inserted into Teradata Magazine. Bing Design
- 15. Ripped from the Headlines Client – Teradata Corporation Bing created a Flash presentation to help Teradata showcase its wins and awards. The presentation incorporated 20+ headlines and was displayed at tradeshows and customer engagements – putting a fresh and engaging spin on what would otherwise become “old news”. Bing Design
- 16. What’s the Word? Client – Teradata Corporation To promote its Relationship Management product to marketers (a new audience for the company), Teradata decided to “go viral.” Teradata created a downloadable desktop widget that offered a Relationship Management “word of the day” – fictional and humorous definitions that poked fun at marketing mishaps. Bing Design
- 17. The Name Is T… Big T. Client – Teradata Corporation Teradata needed a compelling way to communicate important milestones to its associates and inspire the team. Bing developed various approaches to solve the problem and the client chose Terrence, an animated tiger mascot with a cool attitude. Bing partnered with audio engineers, artists, and animators from around the globe to bring the character to life in 3D format for web banners and spots. Bing Design
- 18. LIVE from PARTNERS Client – Teradata Corporation Economic restraints caused a low projected attendance at PARTNERS – Teradata’s largest customer conference and user group. So, Teradata used new media tactics to deliver the PARTNERS experience to non‐attendees. Bing attended the conference and reported on the event using Flickr, Twitter, and an event blog. Over 125 people quickly subscribed to updates. Bing Design Images were viewed over 15,000 times during the event week.
- 19. Social Media 101 Twitter, Flickr and blogs – oh my! With the (daily) emergence of social media and networking tools, it can be intimidating to jump in the game. Bing helps organizations make the leap. Bing has provided basic training and has led strategic planning sessions centered around new media for organizations like: Teradata Corporation Habitat for Humanity The Junior League of Dayton Bing Design Kettering Board of Community Relations
- 20. Bing Email Invitation: Party on the Patio Client – Bing Design, self promotion Bing created an email campaign to invite clients and vendors to a Party on the Patio at the Fraze Pavilion. The first email was an invitation to attend; Subsequent emails were sent only to guests who had RSVP’d, and included directions and other helpful information. The message was sent using an email tool that tracks open rates, forwards and other relevant statistics. Bing Design
- 21. Bing Design www.bingenuity.com www.twitter.com/bingenuity www.flickr.com/photos/bingpics
- 22. Bing Is Thoughtful Curious Fast Fun Ideas …here to help. Just call (937) 767‐2521 and ask for Nick. Bing Design