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Advanced WordPress
Our Flight Plan
Our Flight Plan

5:30 - 6:00 Review + Questions
Our Flight Plan

5:30 - 6:00 Review + Questions
6:00 - 7:00 Recommended Plugins
7:00 - 7:10 BREAK
Our Flight Plan

5:30 - 6:00 Review + Questions
6:00 - 7:00 Recommended Plugins
7:00 - 7:10 BREAK
7:10 - 7:45 Advanced Customization
Our Flight Plan

5:30 - 6:00 Review + Questions
6:00 - 7:00 Recommended Plugins
7:00 - 7:10 BREAK
7:10 - 7:45 Advanced Customization
7:45 - 8:30 In-Class Work Session
Persona Design
Use This as Your Guide
Persona Design
                        Use This as Your Guide


What does our website need to provide
for Bill?



How will he find us?


What value do we provide for his time?
Remember This
   It’s All About: Keywords
Keywords                  Review
How We Find Everything Online
Keywords                  Review
               How We Find Everything Online



1. Brainstorm keyword phrases around pain points
Keywords                  Review
                How We Find Everything Online



1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
Keywords                  Review
                How We Find Everything Online



1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
3. Identify keywords to weave into all your content
Keywords                  Review
                How We Find Everything Online



1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
3. Identify keywords to weave into all your content
4. Use All-In-One SEO Pack plugin to optimize each
page
Principles               Review
          Overview of WordPress


Pages             Posts


        Vs.
Principles               Review
               Overview of WordPress


Pages                  Posts


             Vs.


Example:
Home
About
Contact Us
Principles               Review
               Overview of WordPress


Pages                  Posts


             Vs.


Example:
                       Example:
Home
                       Blog
About
                       Recent News
Contact Us
Principles                Review
             Overview of a WordPress
Tips

       Tabs Are Your Friend
Principles               Review
             Overview of a WordPress
Tips




       Google is Your Friend
Principles               Review
               Overview of a WordPress



Tips

       http://codex.wordpress.org/
       Codex is Your Friend
Principles                Review
                 Overview of a WordPress
Tips



                                 Visual



       Code: HTML, CSS, PHP, MySQL
Plugins Design
Powerful Add Ons
<!DOCTYPE html>

<html>

<head>


<link rel="shortcut icon" href="/favicon.ico" />


<script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script>



<!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" />

-->




                      Is This Hard?
<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" />

<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" />

<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" />



<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" />

<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" />                       Nope.
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" />



<!--[if lte IE 8]>

<style type="text/css">

#moz-nav-header.basic .navigation form.search input[type="submit"] {

height: 22px !important;

}

</style>

<![endif]-->

<!--[if IE]>

<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" />

<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
Plugins Design
                        Powerful Add Ons

Overview


                                Visual


           Plugins

           Code: HTML, CSS, PHP, MySQL
Plugins Design
Powerful Add Ons
Plugins Design
                       Powerful Add Ons




1. Simple to Install
Plugins Design
                        Powerful Add Ons




1. Simple to Install
2. Adds Functionality
Plugins Design
                        Powerful Add Ons




1. Simple to Install
2. Adds Functionality
3. Google It
Plugins Design
                        Powerful Add Ons




1. Simple to Install
2. Adds Functionality
3. Google It
4. Read Installation
Plugins Design
                        Powerful Add Ons



                         TIP: Check the
1. Simple to Install
                         “Average Rating” and
2. Adds Functionality
                         make sure the Plug-in
3. Google It
                         will work with your
4. Read Installation
                         current version
                         (Wordpress 3.0+)
Plugins Design
Powerful Add Ons
Plugins Design
    Powerful Add Ons




Page
Title
Plugins Design
    Powerful Add Ons




Page
Title


   Page
Description
Plugins Design
    Powerful Add Ons



              All in One SEO Pack
Page
Title


   Page
Description
Plugins Design
              Powerful Add Ons




How to earn 4 gold stars
Plugins Design
                               Powerful Add Ons


Introducing: [ short codes ]
Plugins Design
                               Powerful Add Ons


Introducing: [ short codes ]




                                 short codes
How to Provide a Good Web Experience
Sitemap Design
                   Sketching Out Your Content


Example: (Basic)
Sitemap Design
                   Sketching Out Your Content


Example: (Basic)

       Home
Sitemap Design
                   Sketching Out Your Content


Example: (Basic)

       Home

       Services
Sitemap Design
                   Sketching Out Your Content


Example: (Basic)

       Home

       Services

       About
Sitemap Design
                   Sketching Out Your Content


Example: (Basic)

       Home

       Services

       About

       Contact
Design



    2
Number of
clicks to get
to any part
of your site
(ideally)
How People Read
How People Read Online




             Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
How People Read Online




             Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
Strategy



20%
Percentage
of words
read during
an average
site visit



          Source: http://www.useit.com/alertbox/percent-text-read.html
Strategy




Source: http://www.useit.com/alertbox/percent-text-read.html
Flashback
Flashback
Today
Principles Design
Getting Your User Through Your Site
Principles Design
           Getting Your User Through Your Site




1. Simple navigation
Principles Design
          Getting Your User Through Your Site




1. Simple navigation
2. Keyword Headings
Principles Design
          Getting Your User Through Your Site




1. Simple navigation
2. Keyword Headings
3. Concise Text
Principles Design
          Getting Your User Through Your Site




1. Simple navigation
2. Keyword Headings
3. Concise Text
4. Great Images
Principles Design
          Getting Your User Through Your Site




1. Simple navigation
2. Keyword Headings
3. Concise Text
4. Great Images
5. Breadcrumbs
Principles Design
          Getting Your User Through Your Site




1. Simple navigation        TIP: Observe
2. Keyword Headings         somebody on your
3. Concise Text             site and have them
4. Great Images             talk through their
5. Breadcrumbs              thoughts
Principles              Review
        Overview of WordPress


Where
We’ve Been
Principles               Review
                     Overview of WordPress


Where
We’ve Been
  1. Getting Traffic to Your Site
Principles               Review
                     Overview of WordPress


Where
We’ve Been
  1. Getting Traffic to Your Site

  1I. Using plugins instead of code
Principles               Review
                     Overview of WordPress


Where
We’ve Been
  1. Getting Traffic to Your Site

  1I. Using plugins instead of code

  1II. Providing good user experiences
Recommended Plugins
Plugins (Recommended)
  1. Akismet (pre-installed but need API key)
  2. All-in-One SEO
  3. Contact Form 7
  4. WordPress Database Backup: WP-DB-Backup
  5. Google XML Sitemap
  6. Google Analytics for WordPress
Plugins
 1. Simple Photo Gallery: NextGEN Gallery
 2. Video: SmartYouTube
 3. Calendar: Google Calendar Events
 4. Flickr: Slickr Flickr
 5. Twitter: Twitter Tools
 6. Facebook: Simple Facebook Connect
 7. e-Commerce: WP e-Commerce
Customizing Your Site
Principles               Review
        Overview of WordPress




Blog   Categories           Posts
Principles              Review
         Overview of WordPress




Categories
Principles               Review
                    Overview of WordPress




Categories
 1. Easy way to organize blog topics
Principles               Review
                    Overview of WordPress




Categories
 1. Easy way to organize blog topics
 2. Allows users to ‘sort’ content
Principles               Review
                   Overview of WordPress




Categories
 1. Easy way to organize blog topics
 2. Allows users to ‘sort’ content
 3. Can filter what content gets shown
 based on category
Principles               Review
         Overview of WordPress



Categories
Principles               Widgets
                        Overview of WordPress

      Widgets
• Allows you to customize your sidebar and footer
• Drag and Drop


                        Widgets
Principles              Widgets
                         Overview of WordPress

       Widgets
• Allows you to customize your sidebar and footer
• Drag and Drop
TIP: Check page
template if nothing is   Widgets
showing up
Principles              Widgets
          Overview of WordPress

Widgets
Principles               Widgets
                            Overview of WordPress

       Widgets
TIP: Check page template if
nothing is showing up
*Also controlled via your Theme
Principles               Menus
                    Overview of WordPress



  Custom Menus
• Allows you to customize your navigation
• Drag and Drop
• Can even add Blog Categories
• Can drop any URL in as well
Principles              Menus
      Overview of WordPress


Custom Menus
Principles              Code
       Overview of WordPress


Code
Principles              Code
                         Overview of WordPress


      Code
• Be very, very careful
• Easy to mess up your entire
 installation
• If you don’t know what
 you’re doing, don’t do it
Principles              Code
                         Overview of WordPress


      Code
• Be very, very careful       TIP: Always cut and
• Easy to mess up your entire paste into Notepad, so
 installation                   you have a back-up and
• If you don’t know what        remember which file
 you’re doing, don’t do it      you edited
Principles               Code
            Overview of WordPress

Code


       Live Code                    Files
Takeaways                Tips
 Overview of WordPress
Takeaways                   Tips
                     Overview of WordPress



1. Stay up to date on releases
Takeaways                   Tips
                     Overview of WordPress



1. Stay up to date on releases
2. Consider investing in a paid theme
Takeaways                   Tips
                     Overview of WordPress



1. Stay up to date on releases
2. Consider investing in a paid theme
3. Google for plugins
Takeaways                   Tips
                    Overview of WordPress



1. Stay up to date on releases
2. Consider investing in a paid theme
3. Google for plugins
4. Consider learning code or hiring a developer
Takeaways                   Tips
                    Overview of WordPress



1. Stay up to date on releases
2. Consider investing in a paid theme
3. Google for plugins
4. Consider learning code or hiring a developer
5. Always ask “Does this make a better experience
for my user?”

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Advanced WordPress: Session II

  • 3. Our Flight Plan 5:30 - 6:00 Review + Questions
  • 4. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK
  • 5. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization
  • 6. Our Flight Plan 5:30 - 6:00 Review + Questions 6:00 - 7:00 Recommended Plugins 7:00 - 7:10 BREAK 7:10 - 7:45 Advanced Customization 7:45 - 8:30 In-Class Work Session
  • 7. Persona Design Use This as Your Guide
  • 8. Persona Design Use This as Your Guide What does our website need to provide for Bill? How will he find us? What value do we provide for his time?
  • 9. Remember This It’s All About: Keywords
  • 10. Keywords Review How We Find Everything Online
  • 11. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points
  • 12. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free)
  • 13. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content
  • 14. Keywords Review How We Find Everything Online 1. Brainstorm keyword phrases around pain points 2. Use Google’s AdWords Tool for ideas (free) 3. Identify keywords to weave into all your content 4. Use All-In-One SEO Pack plugin to optimize each page
  • 15. Principles Review Overview of WordPress Pages Posts Vs.
  • 16. Principles Review Overview of WordPress Pages Posts Vs. Example: Home About Contact Us
  • 17. Principles Review Overview of WordPress Pages Posts Vs. Example: Example: Home Blog About Recent News Contact Us
  • 18. Principles Review Overview of a WordPress Tips Tabs Are Your Friend
  • 19. Principles Review Overview of a WordPress Tips Google is Your Friend
  • 20. Principles Review Overview of a WordPress Tips http://codex.wordpress.org/ Codex is Your Friend
  • 21. Principles Review Overview of a WordPress Tips Visual Code: HTML, CSS, PHP, MySQL
  • 23. <!DOCTYPE html> <html> <head> <link rel="shortcut icon" href="/favicon.ico" /> <script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script> <!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" /> --> Is This Hard? <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" /> Nope. <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" /> <!--[if lte IE 8]> <style type="text/css"> #moz-nav-header.basic .navigation form.search input[type="submit"] { height: 22px !important; } </style> <![endif]--> <!--[if IE]> <link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" /> <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
  • 24. Plugins Design Powerful Add Ons Overview Visual Plugins Code: HTML, CSS, PHP, MySQL
  • 26. Plugins Design Powerful Add Ons 1. Simple to Install
  • 27. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality
  • 28. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It
  • 29. Plugins Design Powerful Add Ons 1. Simple to Install 2. Adds Functionality 3. Google It 4. Read Installation
  • 30. Plugins Design Powerful Add Ons TIP: Check the 1. Simple to Install “Average Rating” and 2. Adds Functionality make sure the Plug-in 3. Google It will work with your 4. Read Installation current version (Wordpress 3.0+)
  • 32. Plugins Design Powerful Add Ons Page Title
  • 33. Plugins Design Powerful Add Ons Page Title Page Description
  • 34. Plugins Design Powerful Add Ons All in One SEO Pack Page Title Page Description
  • 35. Plugins Design Powerful Add Ons How to earn 4 gold stars
  • 36. Plugins Design Powerful Add Ons Introducing: [ short codes ]
  • 37. Plugins Design Powerful Add Ons Introducing: [ short codes ] short codes
  • 38. How to Provide a Good Web Experience
  • 39. Sitemap Design Sketching Out Your Content Example: (Basic)
  • 40. Sitemap Design Sketching Out Your Content Example: (Basic) Home
  • 41. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services
  • 42. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About
  • 43. Sitemap Design Sketching Out Your Content Example: (Basic) Home Services About Contact
  • 44. Design 2 Number of clicks to get to any part of your site (ideally)
  • 46. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 47. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 48. Strategy 20% Percentage of words read during an average site visit Source: http://www.useit.com/alertbox/percent-text-read.html
  • 52. Today
  • 53. Principles Design Getting Your User Through Your Site
  • 54. Principles Design Getting Your User Through Your Site 1. Simple navigation
  • 55. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings
  • 56. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text
  • 57. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images
  • 58. Principles Design Getting Your User Through Your Site 1. Simple navigation 2. Keyword Headings 3. Concise Text 4. Great Images 5. Breadcrumbs
  • 59. Principles Design Getting Your User Through Your Site 1. Simple navigation TIP: Observe 2. Keyword Headings somebody on your 3. Concise Text site and have them 4. Great Images talk through their 5. Breadcrumbs thoughts
  • 60. Principles Review Overview of WordPress Where We’ve Been
  • 61. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site
  • 62. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code
  • 63. Principles Review Overview of WordPress Where We’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code 1II. Providing good user experiences
  • 65. Plugins (Recommended) 1. Akismet (pre-installed but need API key) 2. All-in-One SEO 3. Contact Form 7 4. WordPress Database Backup: WP-DB-Backup 5. Google XML Sitemap 6. Google Analytics for WordPress
  • 66. Plugins 1. Simple Photo Gallery: NextGEN Gallery 2. Video: SmartYouTube 3. Calendar: Google Calendar Events 4. Flickr: Slickr Flickr 5. Twitter: Twitter Tools 6. Facebook: Simple Facebook Connect 7. e-Commerce: WP e-Commerce
  • 68. Principles Review Overview of WordPress Blog Categories Posts
  • 69. Principles Review Overview of WordPress Categories
  • 70. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics
  • 71. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content
  • 72. Principles Review Overview of WordPress Categories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content 3. Can filter what content gets shown based on category
  • 73. Principles Review Overview of WordPress Categories
  • 74. Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop Widgets
  • 75. Principles Widgets Overview of WordPress Widgets • Allows you to customize your sidebar and footer • Drag and Drop TIP: Check page template if nothing is Widgets showing up
  • 76. Principles Widgets Overview of WordPress Widgets
  • 77. Principles Widgets Overview of WordPress Widgets TIP: Check page template if nothing is showing up *Also controlled via your Theme
  • 78. Principles Menus Overview of WordPress Custom Menus • Allows you to customize your navigation • Drag and Drop • Can even add Blog Categories • Can drop any URL in as well
  • 79. Principles Menus Overview of WordPress Custom Menus
  • 80. Principles Code Overview of WordPress Code
  • 81. Principles Code Overview of WordPress Code • Be very, very careful • Easy to mess up your entire installation • If you don’t know what you’re doing, don’t do it
  • 82. Principles Code Overview of WordPress Code • Be very, very careful TIP: Always cut and • Easy to mess up your entire paste into Notepad, so installation you have a back-up and • If you don’t know what remember which file you’re doing, don’t do it you edited
  • 83. Principles Code Overview of WordPress Code Live Code Files
  • 84. Takeaways Tips Overview of WordPress
  • 85. Takeaways Tips Overview of WordPress 1. Stay up to date on releases
  • 86. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme
  • 87. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins
  • 88. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer
  • 89. Takeaways Tips Overview of WordPress 1. Stay up to date on releases 2. Consider investing in a paid theme 3. Google for plugins 4. Consider learning code or hiring a developer 5. Always ask “Does this make a better experience for my user?”