The Unique Introduction
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The document provides guidance on creating an effective introductory speech for networking, emphasizing brevity and clarity in presenting oneself and one’s offerings. It suggests quantifying accomplishments and including both business and personal examples to make a memorable impression. Additionally, it outlines key rules for successful networking, including having a strategy, being polite, and always carrying business cards.
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The Unique Introduction
- 1. The Short Introductory Speech
- 2. What it is The basic tool of the networker Brief and to the point Describes you and your offering
- 3. Brand
- 4. Brevity What to do Get to the point Quickly and clearly How long would you want to listen?
- 5. Identify yourself Repetition helps you be memorable Be clear Enunciate Start & Finish With Your Name
- 6. Distill What it is You Do What you do Who you serve Your offering’s benefit Where you are Quantify Link things
- 7. The Set Up Where to start Begin the conversation Extend your hand Look people in the eye Smile
- 8. Be “on” Relax, but be prepared Know your starting place Remember key facts and names Have passion
- 9. The key facts about you What sets you apart Quantify what you do What makes you unique? Get to the point The Middle
- 10. “ I’ve produced events in 35 cities in 21 states and 7 countries.” “ We’ve increased sales for our clients an average of 48%.” “ Our technique doubled a clients’ qualified lead count in 3 months.” Quantifiable Examples
- 11. “ We help make families secure.” “ We help our customers understand their customers.” “ Everybody has an image—we help improve yours.” Qualitative Examples
- 12. A Business Example “ I’m Paul Maynard with Zachry Associates, a creative agency specializing in market research. We help our clients understand their customers and markets so they can spend wisely. I’m Paul Maynard with Zachry Associates.”
- 13. A Personal Example “ I’m Paul Maynard and I’m a dimensional marketer. I’ve helped companies reach their client through trade shows and events in 35 cities in 21 cities in 7 countries. I’m Paul Maynard.”
- 14. The End Always carry business cards Really, everywhere Make notes Invite people to contact you Handing them your card is a good way to end the conversation
- 15. The 10 Rules Have a strategy, be strategic, have a plan Ask, don’t talk Have energy Have stories Bring people into the conversation Always be on Know the dress code Be known Always carry business cards Be polite
- 16. In Summary Be brief Start and finish with your name Quantify what you do Be clear Have energy and passion
- 17. CONTACT INFO Paul Maynard [email_address] 214.675.0500 LinkedIn: http:// www.linkedin.com/in/paulmaynard Facebook: Paul Maynard Twitter: PaulEM53