Creating a Professional Online Presence

How can social media help you to
develop your professional online
presence?

This presentation contains curated content from Sue Beckingham on social media,
higher education and developing a professional online presence:
http://www.slideshare.net/suebeckingham/presentations
Many thanks, Sue!
@suebecks

How can social media help you to
develop your professional online
presence?

@suebecks

Survey of recent graduates (2011)
"I would have started looking for jobs earlier."
"I would have actually networked."
"I would have taken on a job or an internship."
"I would have gotten more involved in career-relevant extracurricular

activities."
"I would have applied to more jobs."
"I would have focused more on becoming 'professional.'"
"I would have done more to figure out what my career goals were."
"I would have gone to the Career Center."
"I would have kept better track of my achievements."
"I would have focused more on developing relevant skills."
Source: Fins.com http://goo.gl/iXyvOA

@suebecks
http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-2012-4?utm_source=twbutton&utm_medium=social&utm_campaign=careers

Be mindful of how people
search for information

http://www.alexa.com/topsites/global

will find the digital
footprint you leave
behind!

@suebecks

2013

People searches every day

@suebecks

Social media ranks highly

@suebecks

Creating a Professional Online Presence

Avoid being mistaken for someone
else with your name.
Beware of your Digital Doppelgänger!

Politician
Musician
Filmmaker
Brewery
Explorer

but it could be worse...
@suebecks

Social sites are also used as
search engines…

@suebecks

Where Employers promoted
Graduate Recruitment 2012-2013

71% more emphasis on the use of social media than in
previous years (High Fliers 2013)
@suebecks

It’s not what you know, it’s no
longer simply who you
know, its all about WHO
knows

@suebecks

Demographics

WHERE?

Fact: Over 238 million registered
members
Fact: Over 13 million registered
members in the UK.

http://press.linkedin.com/about

@suebecks

Find people, jobs and companies
and be found!

WHY?

Fact: LinkedIn members did over 5.7 billion
professionally-oriented searches on the platform
in 2012.


@suebecks

University pages
Build networks: Transform those brilliant, creative, hardworking people you met (or will meet) on campus into a
lifelong professional network. Alumni can reconnect with
former classmates, and students can cement relationships
with current and future classmates.

WHY?

Join the conversation: Regular updates about campus news and activities from
the schools themselves, to ask questions, and engage with both the campus
community and alumni of schools.
Explore universities worldwide: Connect with students or alumni for their
perspectives on the school.
Check out notable alumni: What kinds of leaders does this university produce?
From astronauts to architects, executives to entertainers, explore the notable
alumni who have done great things since graduation.
Expand your opportunities: Explore the careers of philosophy or physics
graduates. You might be surprised at the diverse professional paths they’ve taken.
See where they live and work, what they do, and even the skills they’ve acquired
along the way to see what’s possible for you.
Source: http://blog.linkedin.com/2013/08/19/introducing-linkedin-university-pages/

@suebecks

Student Jobs

WHAT?

Fact: Search thousands of student internships and
jobs for graduates

http://www.linkedin.com/studentjobs

@suebecks

People

WHO?

Fact: LinkedIn operates the world’s largest professional network on the
Internet with more than 238 million members in over 200 countries and
territories.

Fact: Professionals are signing up to join LinkedIn at a rate of more than
two new members per second.
Fact: There are over 30 million students and recent college graduates on
LinkedIn. They are LinkedIn's fastest-growing demographic.


@suebecks

Company pages

WHO?

Fact: More than 3 million
companies have LinkedIn
Company Pages.
Fact: Many companies post jobs
on this page
Fact: See who your 1st and 2nd
degree connections are within
the company

Based on origainal slide by @suebecks


The LinkedIn button on Company job web pages
@suebecks

http://jobs.theguardian.com/twitterfeeds/
http://jobs.theguardian.com/jobs/graduate/
@suebecks

University pages

WHO?

Coming soon!
Fact: Dedicated University
pages
Fact: From September 12th
2013 LinkedIn will be available
to pre-university students

http://blog.linkedin.com/2013/08/19/updates-to-linkedins-terms-of-service/

@suebecks

Alumni database

WHAT?

Fact: Search for alumni to find out where they live, where they work and
what they do.

http://www.linkedin.com/college/alumni

@suebecks

Groups Directory

WHAT?

Fact: LinkedIn members are sharing insights and knowledge in more than 2.1
million LinkedIn Groups.

http://www.linkedin.com/directory/groups/

@suebecks

HOW?

Visit: http://www.linkedin.com/

@suebecks

WHEN?
No time like the present!

@suebecks

...but give yourself time - a minimalistic
profile won't do you any favours

Fact: You can adjust the privacy controls within
settings to make your profile private until you are
ready to share it publicly.
@suebecks

WHEN?

Tips

1.
2.
3.

4.
@suebecks

Follow selectively

Browse

Engage

Share

Amplify

Consider your online ‘voice’

Build your online reputation and digital presence

Creating a Professional Online Presence

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